Microsoft UK: Xbox One sales have "really improved"

Sony's PlayStation 4 has been outselling the Xbox One by some margin since the two consoles launched at the end of last year. But Microsoft is working to reverse that trend, despite estimates suggesting that around two million more PS4s have been sold compared with Xbox Ones. Clearly, there is much work for Microsoft to do to narrow that gap. 

But it seems that Microsoft may finally be seeing its efforts beginning to pay off. During a talk attended by TrustedReviews, Xbox UK Marketing Director Harvey Eagle said: "Our momentum has really improved in the past weeks and months and we're obviously really happy about that. And by momentum, I mean sales."

At least part of that may be attributable to Microsoft's decision to begin selling a version of the Xbox One without the costly Kinect, which has reduced the console's price to far more attractive levels.

Given that it's only been a few weeks since the Kinect-free version went on sale, it's unlikely that this has completely narrowed the sales gap between the Xbox One and PS4, but any increase in momentum will be a welcome relief to Microsoft. The exact increase in sales remains unclear, since Eagle did not disclose 'before and after' sales figures to compare. 

Microsoft says that it hasn't given up on Kinect and still believes that it offers a premium experience for Xbox One users.

Source: TrustedReviews

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I'm not surprised sales have improved. Ever since the Deals with Gold and Games with Gold came out on my One, I've 100%'ed and thoroughly enjoyed three (free) games so far as well as buying and loving Murdered: Soul Suspect, I seem to be using it more than my 360, and I have nearly two hundred games to finish on that!

I can't wait for Horizon 2 and the next Formula One game, if Codemasters don't do what they just did with GRID: Autosport and only release it on 360. Formula 1 2014 would look stunning on Xbox One, shame GRID Autosport wasn't on One, it looks a great game :)

That statement is completely useless unless they back it up with concrete sales to consumer number. Not sold to retailers.

Enron said,
Redundant comment. See first reply.

Redundant reply, there should be official number coming from MS to truly believe it. Statement like sales have improved does not mean anything.

I don't care about the sales numbers. I am getting one, with Kinect, thank you very much. I have a 360 with Kinect already an I am very used to talking to the box. This newer version is multiple times better, but lacked games for it (my kids care about those more than me) and was too focused on the US Market. I live outside the USA, so I waited. However come December, when all these holiday specials start, I'm getting me an Xbox One WITH KINECT!!!

Common sense: lower the cost, watch sales increase. Kinect is just a toy to most Xbox owners (those over 20 years of age).

I'm using the gestures more now that they're a bit improved. Of course you still have a lot of options, the Xbox remote control, Smartglass, voice, gamepad... nice to have options.

It's not that Kinect is not cool. It's that for some gamers it is maybe not worth 100$. Historically 500$ consoles always had hard time to sell. Yeah people like the XBox brand but when you sell at 500$ versus 400$ for the comp you start with 2 strikes and 2 outs at the end of the 9th inning. I was not even considering the Xbox One before the price drop.

As a Xbox gamer last gen and PS gamer this gen, I am glad to see that their changes are working and they are seeing better sales

They couldn't have got it more wrong at launch and it was looking like it was going to become an absolute slaughter this time around. Nintendo can't be considered a top player anymore and having a one horse race would have done nobody any good.

At least IMO Xbox now have the right person leading the ship (shame they didn't see that before) so they will make the best of a bad situation and not so one sided.

I don't believe they have any chance now of 'winning' this generation unless they come out with some absolutely killer exclusives but at least they should be able to keep their head above water until the next gen rolls around in 3-4 years time (which is very realistic as both sides have said they don't want to see such a huge gap again).

If I were Microsoft I wouldn't say anything. It seems no matter what haters gonna hate.

Rather news be good or bad from Microsoft, there's always gonna be the haters with their pitchforks and torches waiting to pounce...

Showan said,
If I were Microsoft I wouldn't say anything. It seems no matter what haters gonna hate.

Rather news be good or bad from Microsoft, there's always gonna be the haters with their pitchforks and torches waiting to pounce...

This man speaks the truth.

4.8m xbox one consoles worldwide as of 5th july 2014
8.4m ps4 consoles worldwide as of 5th july 2014

That is 43% more ps4's sold.

Source: vgchartz.com

torrentthief said,
4.8m xbox one consoles worldwide as of 5th july 2014
8.4m ps4 consoles worldwide as of 5th july 2014
That is 43% more ps4's sold.
Source: vgchartz.com

Wow, if those numbers are true, then Sony has basically took the market. Who's going to want to develop XBone exclusive titles like Ryse (Crytek can attest to it) when it's clearly going to be unprofitable?

simplezz said,

Wow, if those numbers are true, then Sony has basically took the market. Who's going to want to develop XBone exclusive titles like Ryse (Crytek can attest to it) when it's clearly going to be unprofitable?

As a PC gamer (and where I play all my third party games) all I care about is MS having excellent exclusives. I rarely play my PS4 or Xbox because there's no games that interest me at the moment.

simplezz said,

Wow, if those numbers are true, then Sony has basically took the market. Who's going to want to develop XBone exclusive titles like Ryse (Crytek can attest to it) when it's clearly going to be unprofitable?

This is a stupid statement. So when the PS3 was behind the 360 for years it wasn't worth developing for? It is way too early to tell anything this generation, we're not even in the first year yet.

Xbox UK Marketing Director Harvey Eagle said:

It's difficult to read much into anything a guy with this job title says.

Tha Bloo Monkee said,
It would be nice if they disclosed some numbers to go with it. You would think if they really wanted people to believe that then they would.


These companies seem hesitant to share numbers even when it would make them look good.

See the problem is that the numbers game can be interpreted in so many different ways that it's just bound to start a stupid war between companies. Plus numbers seem to only work well for Apple.