Microsoft unveils location of 75 new retail stores on a map

Microsoft has learned a lot from opening up its retail shops. The company has seen the value in the stores that it has opened and because of that, they are going to be expanding aggressively.

Announced today at WPC 2011, Microsoft said that it will be opening 75 new stores over the next two to three years. This expansion will include outside of the US as they work to expand the “Microsoft story”.

During the presentation Microsoft showed a map of future locations which will be opened in the coming years. The expansion represents Microsoft’s commitment to bringing their vision of the retail experience to the consumer.

Also shown off during this presentation was that an Apple retailer in Latin America was showing off Apple hardware running Windows 7. Microsoft used this to poke fun that Apple makes fantastic hardware but that their OS is still behind Windows 7.

If you have yet to visit a Microsoft store because there hasn’t been one in your location, hopefully the map above (for US residents) includes a location near you.

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The Microsoft Store I went to in Houston is probably four times larger than the Apple Store. It's one of many reasons it will succeed.

How about the rest of us? 75 stores is a lot of stores but take a look. They are concentrating their stores in very specific locations, coast lines. What about people like us? I live in Wisconsin no Microsoft store for me huh. Guess the rest of us don't matter.

Microsoft can possibly open up a store in the old CompUSA locations here in Hawaii (at least 2 of them). But it'll be interesting if they could take a space by a Best Buy here, or in the same mall as an Apple store.

Since when is Lone Tree, CO in WY? I know the two states look really similar, but WY is above CO.
Did someone forget to look at Bing Maps before they made this?

ACTIONpack said,
Microsoft is not Apple. The stores will fail. Let the walmart and Best Buys of the world have Microsoft products.

You'd be surprised. At the Lone Tree, CO store, every time I go in there, It's filled to the brim with people. The reason that they come in is the XBox Wall, but then they see the other awesome products that Microsoft offers. It's an amazing way to show off products.

When they have stores that rival Apples, they should have something similar to the Genius Bar, they should name it Bringing Solutions on Demand. BSoD for short.

The one that looks like its in Central, Ohio I'm betting I know where it will be since there is an Apple Store there. Easton Town Center would be my guess.

Great looks like there will be more than one store in the Metro DC area. There's definitely got to be one in either Tyson's Corner, VA or Pentagon City Mall

While some or all of the stores may not be presently profitable, this seems to be part of a longer term strategy, I remember speaking to a friend that worked for the Walgreens drugstore chain, she told me that many of the new stores made little or no money the first 2 or so years they where open, but that eventually they became profitable, they think long term as well.

Joe05 said,
While some or all of the stores may not be presently profitable, this seems to be part of a longer term strategy, I remember speaking to a friend that worked for the Walgreens drugstore chain, she told me that many of the new stores made little or no money the first 2 or so years they where open, but that eventually they became profitable, they think long term as well.

With retail you really have to. And Microsoft is benefiting in improving brand awareness and opinion...

Joe05 said,
While some or all of the stores may not be presently profitable, this seems to be part of a longer term strategy, I remember speaking to a friend that worked for the Walgreens drugstore chain, she told me that many of the new stores made little or no money the first 2 or so years they where open, but that eventually they became profitable, they think long term as well.

The particular trend Microsoft is using was, in fact, the trend started by Apple with the Apple Store. Has Apple stopped using resellers entirely? Certainly not - though that was, indeed a concern when the first Apple Stores opened. Do resellers undercut Apple Stores on price? They certainly do - MicroCenter in Fairfax, VA (Apple Authorized Reseller) undercuts the Apple Store more often than not on most, if not all, of Apple's entire line. (There are *two* Apple Stores within easily-drivable distance of MicroCenter Fairfax - the closest is less than ten miles away in Tysons Corner, and the second is in the Fashion Center at Pentagon City.) A Pentagon City Microsoft Store makes all sorts of sense - even a Fashion Center location, despite an Apple Store being in the same mall. (After all, there is a Sony Style and Bang and Olafsen store also in the mall.) A second possible location is the Mazza Gallerie in Washington, DC's Friendship Heights neighborhood (this location may make more sense, to Microsoft, than even Pentagon City, for two reasons - the location itself is on the line between the high-income Friendship Heights neighborhood and equally-high-income Bethesda, Maryland, with coverage via Metro's Red Line from downtown Washington to Gaithersburg; the second reason is that it is also directly across the street from Microsoft's Mid-Atlantic/Federal region offices).

I think that Microsoft will at some point make their own Tablets and Pc's, Nokia comes to mind, with many OEM's openly using Android instead of Windows 7 it makes sense for Redmond to lay the groundwork for Microsoft branded pc's.

Joe05 said,
I think that Microsoft will at some point make their own Tablets and Pc's, Nokia comes to mind, with many OEM's openly using Android instead of Windows 7 it makes sense for Redmond to lay the groundwork for Microsoft branded pc's.

I would honestly LOVE to get a PC with the Windows logo on it. Like the computers on the show Leverage... LOL

I really can't see how this will compete with Apple.. I like Microsoft and all but don't see a point on them doing this.. time will tell..

TheNay said,
I really can't see how this will compete with Apple.. I like Microsoft and all but don't see a point on them doing this.. time will tell..

It goes beyond sales at their retail outlets. It improves brand awareness and opinion, and allows people to see what Microsoft has. A lot of people think of them as only Windows... Some people don't even realize they make Office... :?

fenderMarky said,
Best thing is that americans are not buying ms products...

Yeah...apparently they are too broke to do so after being finically bludgeoned by buying their recent Mac lap top..Lol

fenderMarky said,
Best thing is that americans are not buying ms products...

Oh yeah, no one buys Windows, or Office, or XBox anymore... That's why they're breaking records...

Microsoft needs to make its own pc's . Before you bash me i used to own (technically still do lol) a microsoft router. The firmware was based on windows ce and at the time had one of the best signal reach on the market . IT was also easy to configure. Also look at the 360 which is also decent hardware.

I think microsoft can do good if it designed its own computer or atleast contracted out with dell .

majortom1981 said,
Microsoft needs to make its own pc's . Before you bash me i used to own (technically still do lol) a microsoft router. The firmware was based on windows ce and at the time had one of the best signal reach on the market . IT was also easy to configure. Also look at the 360 which is also decent hardware.

I think microsoft can do good if it designed its own computer or atleast contracted out with dell .


Contract out with Dell, and just rebrand their Vostro lineup as the Microsoft lineup. Heck, keep the same prices or add premium. People won't know what hit them when they walk into a store and see laptops in Silver, Gold, and Red, all with i5's and i7's, backlit keyboards, and 1/2 the price of a MBP.

Seriously, this is an oppertunity.

Leave their OEM partners to comodity PC's and enterprise. Focus ONLY on consumers. Repairs in store or next day replacements mailed out. Using the cloud, you won't even have to worry about backing up your files.

majortom1981 said,
Microsoft needs to make its own pc's . Before you bash me i used to own (technically still do lol) a microsoft router. The firmware was based on windows ce and at the time had one of the best signal reach on the market . IT was also easy to configure. Also look at the 360 which is also decent hardware.


I think microsoft can do good if it designed its own computer or atleast contracted out with dell .

I wouldn't be surprised, there is the strong possibility that the retail stores are part of a long term strategy to make the transition to Microsoft hardware possible.

majortom1981 said,
Microsoft needs to make its own pc's . Before you bash me i used to own (technically still do lol) a microsoft router. The firmware was based on windows ce and at the time had one of the best signal reach on the market . IT was also easy to configure. Also look at the 360 which is also decent hardware.

I think microsoft can do good if it designed its own computer or atleast contracted out with dell .

You had me until Dell. There isn't a company in tech that builds junkier stuff... Hands down they are the worst in the industry. They're the new Compaq...

M_Lyons10 said,

You had me until Dell. There isn't a company in tech that builds junkier stuff... Hands down they are the worst in the industry. They're the new Compaq...

Lay off Compaq - and Dell too. Every company that builds PCs has had clunkers in their lineup (ASUS Essentio, anyone?) - it's just that big companies like Compaq and Dell (and HP pre-Compaq acquisition, and even DEC pre-acquisition) tend to grow *famous* lemons. Even Apple has been known to have some bad fruit (or have we forgotten about the Lisa and Newton?). Name one *major* as opposed to boutique computer builder that has had no lemons. (Even Intel itself actually grew a *PC lemon* - the original Intel 302.)

majortom1981 said,
Microsoft needs to make its own pc's . Before you bash me i used to own (technically still do lol) a microsoft router. The firmware was based on windows ce and at the time had one of the best signal reach on the market . IT was also easy to configure. Also look at the 360 which is also decent hardware.

I've tweeted to them this point many times. This is why apple computers feel better. Because the hardware is reliable, and consistant. I would love a laptop made by Microsoft.

I think microsoft can do good if it designed its own computer or atleast contracted out with dell .


majortom1981 said,
Microsoft needs to make its own pc's . Before you bash me i used to own (technically still do lol) a microsoft router. The firmware was based on windows ce and at the time had one of the best signal reach on the market . IT was also easy to configure. Also look at the 360 which is also decent hardware.

I think microsoft can do good if it designed its own computer or atleast contracted out with dell .

Microsoft's hardware policy is to push hardware makers, and when a void in the hardware technology or consumer market is exposed and Microsoft can't get someone to jump into the space, they take a standard, or build a standard and put out their own hardware until the product is replaced by products from the original hardware companies that now see the need or have a standard to work from.

Some hardware has persisted, like the Mouse, but if there was 'nothing new' in mouse design that Microsoft could offer, this would also probably go away at some point.

Look back at Microsoft hardware products, their lifespan and the standards they pushed or void in the consumer market they filled.

Microsoft Mouse
- - Lack of Standards, Shipped with MS Word, specification coined term 'mickeys'
- - Intellimouse introduced Wheel and new functionality using existing PS2 specification
- - First non-grid optical tracking - Named one of the 50 greatest gadgets of all time.
Microsoft Sound System
- - Lack of true inexpensive CD quality audio for PC - Speech Recognition
Microsoft Keyboard
- - Split ergonomic, Windows Key
Microsoft Joysticks/GamePads (mid 90s)
- - Early DXInput, Force feedback, and accelerometer gamepads (like PS3 has now)
Microsoft Digital Sound System
- - USB based Digital technology, set standards for audio without a sound card
Microsoft XBox
- - With Sega failing, Microsoft wanted to create a PC in a Box gaming console, using existing Windows DirectX technologies. They also wanted to create a new set of GPU standards and GPU technologies for gaming, that would be used in the PC industry. So the XBox was not just a console with online gaming, it was a new GPU architecture (designed by Microsoft), that was used in all DX 8.1/DX9.0 video cards, and even the GPU architecture (unified shaders, etc) in the XBox 360 is what all DX10 and DX11 video cards are based on. What the gaming world 'knows' today about 3D GPU gaming is all based on Microsoft GPU architecture from the (VS/PS) and structured shader code that came from the original XBox to what the XBox 360 is still doing to influence GPU design, as it also included hardware tensellation and other DX11 technologies that are just now being used on the PC.

Microsoft Zune
- - New subscription version of PlaysforSure WMA, Music Market, WiFi Sync
Microsoft ZuneHD
- - FM HD Radio, Gorilla Glass demonstration in large production product
Microsoft LifeCam
- - PC Controlled Tilt/Zoom/Pan, HD Video

Microsoft never set out to 'rule' any of these markets. Starting with the original Microsoft Mouse which fully disclosed its specifications so that anyone could make a mouse to work with existing PCs and software.

The same is true of each product up there. There were generic WSS sound cards, generic gamepads, and now we are seeing Logitech and others doing HD webcams, and the Zune project became WP7 and the hardware was no longer part of Microsoft's intent.

There are a lot of other hardware examples, but the same method and theme is fairly consistent across Microsoft Hardware, trying to fill a void, or get new features into a specification, or create a specification, and they will build the hardware to get it done if they have to.

Microsoft is a 'technology' introduction company, as Gates always said. They wanted to put a PC in every home and get 'technology' into the hands as many people as possible, even if Microsoft didn't directly profit from it.

(Which is ironic that the OSS world sees Microsoft as the example of Closed Source, yet they have freely given more hardware and software technologies and architectural designs to the technology world, than the entire OSS movement has.)

I really think MS is moving in the right direction. Opening more stores and hire salesperson to represent the products, and not have to worried about salesperson sell iphone or android to a customer.

Since when is Lone Tree Colorado in Wyoming. And Microsoft was showing these maps off at a presentation........Baaaaahahahahah!!!! Wait I'm checking Bing Maps.....Mexico is now north of the U.S. as well.

DragonKid said,
Is it just me, or is the one for Lone Tree, CO, sitting in the state of Wyoming?
man not only me ... i was goin to say that ...

Wait, I thought that MS stores were losing money, were being shut down, and it was a sign that Microsoft is on the way out in favor of Apple.

nohone said,
Wait, I thought that MS stores were losing money, were being shut down, and it was a sign that Microsoft is on the way out in favor of Apple.

umm /s?

nohone said,
Wait, I thought that MS stores were losing money, were being shut down, and it was a sign that Microsoft is on the way out in favor of Apple.

what are you smoking? Lol

nohone said,
Wait, I thought that MS stores were losing money, were being shut down, and it was a sign that Microsoft is on the way out in favor of Apple.

I'm wondering if you are troll-baiting, or if you actually read this somewhere and believed it

/Poe's law and all

windows95isg8 said,

what are you smoking? Lol

There were some reports (such as the one McG references) that the stores were not doing so well, and some people took the opportunity to claim it as proof that MS was done. Just taking a few jabs at those people.

nohone said,
Wait, I thought that MS stores were losing money, were being shut down, and it was a sign that Microsoft is on the way out in favor of Apple.

The only advantage that you can get from the Microsoft store is purchasing a laptop with plain vanilla version of Windows. Other than that, everything that they sell are pretty much the same in major electronic stores. Granted, you can purchase a laptop with a Windows vanilla flavor online, but it has to be at least a business version of the OS, which drives up the price a bit.

It is the same with the Apple store, but the difference is that Apple is selling their own products first, and third party products second. With MS, they are selling hardwares made by their partners first, then their products second.

Lachlan said,

but the stores arent there to make money .. they are there to give consumer awareness and they can buy stuff at other stores if they want.

I totally agree. This is about Consumer awareness and support. It allows them to showcase their products and highlight them the way they want. XBOX, Zune, WP7 can potentially get a lot of exposure from this, not to mention all the productivity and services offerings.

CommenterLive said,

I totally agree. This is about Consumer awareness and support. It allows them to showcase their products and highlight them the way they want. XBOX, Zune, WP7 can potentially get a lot of exposure from this, not to mention all the productivity and services offerings.

Zune?

As I live in London and see Apple stores and do happen to go to them if I see them, it'd be very wise of Microsoft to have shops in main European locations.

KingCrimson said,
Nice! Within a few years, the MSFT retail store chain will rival Apples!

probably planning of having these up and running right when windows 8 its being released..

interesting how HP did it they only have stores in places outside of North America.. like brazil and china.. Although there is one where I am in Vancouver BC and its pretty nice

KingCrimson said,
Nice! Within a few years, the MSFT retail store chain will rival Apples!

The world doesn't end beyond US borders. Hard to grasp I know.

thealexweb said,
How about some in Europe? Even just the capitals would be a start :-/

or how about just making the online store complete in places like canada.. I cant even go onto a microsoft website to buy an arc mouse.. Its pretty silly considering that the US site is soo nice and the one here only sells boxes with windows 7 in it