Microsoft updates its logo for the first time in 25 years

Out with the old,

In with the new.

The new logo features the name "Microsoft" in the Segoe font — a font Microsoft owns and has used in its products and marketing for several years. The font also figures prominently in the new Windows 8 user interface.

The Seattle Times, who spoke to Microsoft, have reported that the new logo, which incorporates a multicolored Windows symbol in addition to the "Microsoft" name in straightforward, lighter type, is intended to "signal the heritage but also signal the future — a newness and freshness," said Jeff Hansen, Microsoft's general manager of brand strategy.

The "f" and "t" in the name "Microsoft" are still connected in the new logo, just as they were in the old. "It was one of the subtleties we thought we could bring forward," Hansen said.

The new logo has also been showcased in a video uploaded to the Microsoft YouTube channel which you can see below:

The four colored squares in the logo appear to represent all the different products that Microsoft have on offer, and as Hansen points out "the diversity of our products and the diversity of people that we serve." It also bears a resemblance to the Microsoft Store logo and the colors used for what seems like forever in the Windows logo, up until Windows 7. 

Hansen also revealed four Store locations the new logo is already in use on the Official Microsoft Blog, as well as other areas the logo is expected to make an appearance:

Starting today, you’ll see the new Microsoft logo being used prominently. It will be used on Microsoft.com – the 10th most visited website in the world. It is in three of our Microsoft retail stores today (Boston, Seattle’s University Village and Bellevue, Wash.) and will shine brightly in all our stores over the next few months. It will sign off all of our television ads globally. And it will support our products across various forms of marketing. Fully implementing a change like this takes time, so there may be other instances where you will see the old logo being used for some time.

But wait!

At first Microsoft denied that the logo was going to be updated.

The new logo (sans symbol) had already started appearing on new Microsoft Hardware products.

Rumors were abound that a new logo was imminent due to the updated font being used on newly released hardware, but when asked, Microsoft denied it to CNET:

This is not a new logo. Segoe is the font that we use in many of our product experiences and marketing materials. You will see the word Microsoft showing up from time to time in the Segoe typeface, which reflects the look and feel of the new experiences we are creating. We’ll also continue to use the traditional Microsoft logotype.

Turns out that was a load of porkies!

What do you think of the new logo? Drop your comments below.

Source: The Seattle Times via Official Microsoft Blog

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134 Comments

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Couldn't be more amateurish. I know M$ believes that simplifying everything will somehow bring over some of the Apple successes and maybe allow mobile apps to seem better but their new product lines just LOOK like a jumbled mess. The designs are not pleasing to the eye for most people and while it's not the end of the world, it certainly doesn't help their end goals.

This is your new design for 2012 and beyond? really? Sad.

Hang on - aren't we actually looking at a store logo here? I'm not sure the Microsoft logo uses the four boxes/window, but just the typeface instead.

wotsit said,
Hang on - aren't we actually looking at a store logo here? I'm not sure the Microsoft logo uses the four boxes/window, but just the typeface instead.

Guess not - website has been updated now.

Should have known it was Segoe lol I hate this font. I systematically change this font everywhere in Windows 7 using a resource editor on a fresh install (Prefer Arial)

I liked the animation.

I agree with the words "This is not a new logo. Segoe is the font that we use in many of our product experiences and marketing materials".

Though it looks very nice, considering recent typographic simplism.

I don't like the four coloured squares, that kinda focus only on Windows brand. (unless those squares are only for animation here).

They should kept the old font and added windows squares to it. Dont like the new font too much since it misses o and s thing.

I must say, I didn't think the logo looked too special in pictorial form, but seeing that video and seeing it in motion, it does actually look pretty good from a branding perspective. Microsoft should just run that video on TV.

Actually I hated it for the first time, thinking: "Oh. What's that...? 23 seconds 'work' in MSPaint... Great job...!"
But hey, it's not dark and 'boring' anymore, it's full with colors and it's happy. I like to see colorful and happy things!

The square windows logo is good looking and the font is great.

The grey color for the name is better than black, IMHO. I think they will use just the name for some products, instead of incorporating the logo, like in the Wedge Mouse.

I don't know if this is a good or bad move, as their logo was unchanged for many years that it was a classic, but time will tell.

It's not a bad logo, but I don't think it's that good either. It's OK. That colored square does remind me of Windows though.

I love the logotype. Not so sure about the four boxes there. I think those should only be used In such cases as in the video. Else I think only the type should be used.

CatweazƖe said,
Boring font is boring, but it seems all companies have done that now. I guess boring is modern.

The font isn't that boring. Its kinda like frutiger. And these both are a lot less boring than Helvetica. I would say that it would've been a little more modern with a lowercase m and no dot over the i.

If microsoft does not bring back the start menu then I would have to say f$&% you microsoft, and I hate you for doing that! The decision you ever made, and you are going to regret it! Fools!!!

im not against the logo change but it appears to me they are really putting everything on the line here with w8 and im not sure thats a good business move.

Well I'll be... it looks like a window

now to figure out a way how to change my entire boot process to play that commercial

subcld said,
love the new logo i feel its like its a heart with four major sections that beat life into our lives <3

And the old one wasn't? LOL!

subcld said,

the old was just a word without representing 4 major sections in the logo

Are you joking me? Look on the products, do you see the flag there? The old one had the Windows flag too, but wasn't included on products, the new flag won't either, your don't have a point here imo.

subcld said,

the old was just a word without representing 4 major sections in the logo

This is just showing the new logo and new name style, it doesn't mean they are going to be shown together like that all the time. The article author should have included the old flag as well. The Windows flag has always had four sections.

It is a nice change. I hope that Microsoft didn't spend a lot of time on it. If they did, they should have redirected those resources to fixing the problems with Windows-8.

TsarNikky said,
It is a nice change. I hope that Microsoft didn't spend a lot of time on it. If they did, they should have redirected those resources to fixing the problems with Windows-8.

oh yeah, because marketing is going to spend so much time fixing code issues in windows.... I ALWAYS love these comments.... it's like saying the person who cleans the offices at microsoft should of put their effort into windows more then cleaning... and you can't use the money excuse either, because each division has its own independent budget

neufuse said,

oh yeah, because marketing is going to spend so much time fixing code issues in windows.... I ALWAYS love these comments.... it's like saying the person who cleans the offices at microsoft should of put their effort into windows more then cleaning... and you can't use the money excuse either, because each division has its own independent budget

Well those Windows could have used a little more polish.

I've been wondering for about 10 years when they would finally ditch that very dated looking logo they had. Good stuff!

Interesting use of the four colours, too. Orange for Office, green for Xbox, blue for Windows ... we've seen all those already. But one is missing. And I'm guessing that's because it's not yet announced. No prizes for guessing that some time in the next few weeks they will announce a new yellow-based Windows Phone logo.

Update: hmm, I see Bing uses a yellow square. Maybe it's that. But I still won't be surprised if they relaunch Windows Phone with a new yellow logo.

Drossel said,
Not even remotely funny. Just like the whole 9GAG.

Sorry man. I couldn't make you laugh. I'll try my best in future so that everyone gets some pure laughter.

The Laughing Man said,

9gag, nothing funny comes from that place, nothing...


It was made by me & then I posted it to 9gag. I didn't found any other good place to spread it.

+simrat, said,
That place is full of newfags, cancer everywhere.

I think its better not to criticize any other site in Neowin.

sanctified said,
Drop the windows insignia. Just use the typography, it's elegant and I like how it looks on industrial designs.

I agree!

3owin said,
If I was as rich and famous as Bill G. I would not call my company Microsoft, I'd call it MaxiHard.

HardGates sounds better.

3owin said,
If I was as rich and famous as Bill G. I would not call my company Microsoft, I'd call it MaxiHard.

Might as well go with Max Hardcore then.
You guys know the porn guy thats known for Hadrcore porn
My favorite Max hardcore quote


There's no crying in porn sweetheart..

Mr. Dee said,
Microsoft
Micro - the micro-processor
Soft - creating software to target the microprocessor.
Microsoft

Neowin.
Neo - a combining form meaning “new,” “recent,” “revived,” “modified,” used in the formation of compound words: neo-Darwinism; Neolithic; neoorthodoxy; neophyte.
Win - Short for Windows.
Neowin.

Mr. Dee said,
Microsoft
Micro - the micro-processor
Soft - creating software to target the microprocessor.
Microsoft

actually, no. Micro was from Microcomputer and Soft was for software hence Microcomputer Software or Micro-soft as it was first called, later merged into Microsoft without the hyphen

Mr. Dee said,
Microsoft
Micro - the micro-processor
Soft - creating software to target the microprocessor.
Microsoft

Warwagon
War - something to do with recent wars all around the world?
Wagon - someone getting pushed in a station wagon in the war(s)?

neufuse said,

actually, no. Micro was from Microcomputer and Soft was for software hence Microcomputer Software or Micro-soft as it was first called, later merged into Microsoft without the hyphen

I got that understanding of 'Micro-Soft' from Steve Ballmer, I think he would probably know more than you about it. Think?

Windows 8 (which is clearly what this logo represents, not even Xbox's UI) is nothing special. It certainly does NOT justify a logo change after 25 years.

If this is their new logo, I'm disappointed they've added the four colours from the old Windows flag in the logo.

I understand their reasoning, but I was hoping they would completely move away from that.

Other than that, I love the font and I believe they could do with a new, modern-looking logo.

Edited by Calum, Aug 23 2012, 2:19pm :

Neobond said,
I think it makes sense because they also use a similar logo for their Stores.

They do. But I was hoping they'd update that logo, too

Calum said,
If this is their new logo, I'm disappointed they've added the four colours from the old Windows flag in the logo.

I understand their reasoning, but I was hoping they would completely move away from that.

Other than that, I love the font and I believe they could do with a new, modern-looking logo.

why would they move away from it? their branding is pretty clear. Windows uses one color because its the color they chose to repersent the OS product (blue), this flag is saying windows is our core product but it encompases other areas also hence the colored paines (or stained glass)

Calum said,

They do. But I was hoping they'd update that logo, too
The Microsoft Store logo is also updated, and extualy, the MS Store logo is now also the Microsoft logo.

Studio384 said,
The Microsoft Store logo is also updated, and extualy, the MS Store logo is now also the Microsoft logo.

I meant I wanted them to update both the Microsoft and Microsoft Store logos to move away from those four colours Oh well, you can't please everyone

neufuse said,

why would they move away from it? their branding is pretty clear. Windows uses one color because its the color they chose to repersent the OS product (blue), this flag is saying windows is our core product but it encompases other areas also hence the colored paines (or stained glass)


I see where you're coming from. I just don't like the use of the four colours in Microsoft's logos. I'm not sure why. I quite like how Google use the four colours, but I think that's because of how they seem to incorporate all four colours into pretty much every logo of theirs, and how they sometimes even use all four colours in the design of their products.

BajiRav said,
That logo animation is nicely done no love for Windows Phone though?

Indeed, that's a bit odd. I was always told this:
Red = Mobile (Windows Phone)
Blue = Windows
Green = Xbox
Yellow = Office

Seems like that is changing...

Shane Nokes said,

Indeed, that's a bit odd. I was always told this:
Red = Mobile (Windows Phone)
Blue = Windows
Green = Xbox
Yellow = Office

Seems like that is changing...


Wrong, it's this:

Red (extually orange) = Office
Blue = Windows (Windows, Phone, Azure, Server and IE)
Green = Xbox
Yellow = Bing

Studio384 said,

Wrong, it's this:

Red (extually orange) = Office
Blue = Windows (Windows, Phone, Azure, Server and IE)
Green = Xbox
Yellow = Bing

Considering I worked there, it's definitely not wrong.

That's why I said, "Seems like that is changing..." at the end of the earlier statement.

Also if you check the new product logos it seems that Windows is still Blue, Green is still Xbox, and Red is still Mobile (Windows Phone).

Yellow is the only one that doesn't get a full explanation...

Orange is indeed Office.


It's this way in the stores too if you look at who usually handles specific areas of the store...or so it seems when I've visited.

The old one was 1980's yes.. But I would stick with it as it shows the company have been around a long time.. The new one is fine, but you get what im saying.. ?

That "Next Microsoft" experiment stuff was pretty awesome (http://j.mp/RgJAj2) but this is nice and safe for Microsoft which in more ways is probably a better way to go.

Edited by Marcel T, Aug 23 2012, 2:57pm :

threetonesun said,
It's boring, but the old ones was straight 1980s, so... I guess it's a wash.

I agree, the first thing that hit me was "WTF am I looking at the grey or the colored squares" .. a 2 year old girl or boy can do the same thing and make cute sounds or say Mommy/Daddy look and you jump for joy.
I like the old logo better actually, though I was hoping the new one would be better. I really want to see the drafts and process thinking (clearly I don't get paid enough to bring a logo to anything to can't really criticize much.

Thank you Microsoft for keeping a nice simple design on the four colored squares and not going all ugly artsy-fartsy and adjust the perspective etc. and butcher it like the Win8 logo.

mattygdot said,
Wow... news must be really slow these days...

How is a company updating its logo for the first time in 25 years not a relevant topic? It's especially newsworthy on a site that covers that company to a great degree.

Anthony Tosie said,

especially newsworthy on a site that covers that company to a great degree.

Yes, to a great degree... thats why not so news worthy stuffs come in too.

still1 said,

Yes, to a great degree... thats why not so news worthy stuffs come in too.


Dude, go away when it's not to your liking please.

mattygdot said,
Wow... news must be really slow these days...

You can always go back to watching Fox News. They've got plenty of murders, government scandals, robberies, and... oh wait, that's it. Not much else, but hey, it's exciting for you!

Tangmeister said,

You can always go back to watching Fox News. They've got plenty of murders, government scandals, robberies, and... oh wait, that's it. Not much else, but hey, it's exciting for you!

Every time I've ever seen Fox News, they're just griping about Obama. Where's the murders, scandals and robberies you speak of?

still1 said,

you mean butt hurt.

"butt hurt" seems to be your primary expression of choice on this site, you should try expanding your vocabulary sometime!

I guess it originates from your avatar, which cleverly depicts what Google is doing to your data every day! ^^

funkydude said,

"butt hurt" seems to be your primary expression of choice on this site, you should try expanding your vocabulary sometime!

I guess it originates from your avatar, which cleverly depicts what Google is doing to your data every day! ^^

He's used to that. It's the only thing he knows, feels.

funkydude said,

"butt hurt" seems to be your primary expression of choice on this site, you should try expanding your vocabulary sometime!

I guess it originates from your avatar, which cleverly depicts what Google is doing to your data every day! ^^


you too!!! mission accomplished!!

Jarrichvdv said,

My comment represents the opinion of the Neowin Army.

My comment represents the opinion of the other Neowin Army.

mattygdot said,
Wow... news must be really slow these days...

New story..
Neowin visitors have opinions.

Be quiet !

no YOU be quiet !

I don't have to be quiet !

No one wants to hear you talk..

I want to hear him talk..

Well your opinion is dumb..

No YOUR opinion is dumb.

Snappy retort..

Insult that snappy retort is cool anymore.

...