Microsoft wants your Windows Phone marketing ideas

Microsoft clearly wants to get the word out about its Windows Phone devices. The mobile operating system, despite solid reviews, is still not getting much love from the general public in terms of sales. However, the company has been trying to do some out-of-the-box marketing for Windows Phone such as the recent "Smoked by Windows Phone" campaigns and more recently the Droid Rage Twitter campaign.

Now Microsoft is asking for Windows Phone fans for their marketing and PR ideas. In a post on the official Windows Phone web site, it states, "We’re looking for ad concepts, contest ideas, social media campaigns, and whatever other wacky but worthwhile ideas you can up with ..."

Suggestions are now being taken over at the Windows Phone web site; suggestions are limited to 25 words or less. In addition, Microsoft's lawyers have put in a disclaimer: "Please do not send any novel or patentable ideas, copyrighted materials, samples or demos which you do not want to grant a license to Microsoft."

Some of the more interesting suggestions from consumers include giving Android and iPhone users a way to pay for early termination fees if they switch to a Windows Phone device, more product placement in movies and TV shows and create a TV ad campaign based on the Smoked by Windows Phone Internet campaign.

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This just smacks of desperation - "We have failed in marketing Windows Phone. Can you help?" Err, no. Get a new marketing company.

Ricky65 said,
This just smacks of desperation - "We have failed in marketing Windows Phone. Can you help?" Err, no. Get a new marketing company.

This is their marketing company's work.

If you haven't noticed already, its getting the idea of the windows phone being a social device and at the same time, its getting customers excited about new ways to show off their phone. The 'into' windows phone app is just another part of this same campaign.

To be honest, a lot of people don't even see it as marketing and that is some of the best kind they can have, its up there next to viral adverts.


However, as a windows phone and live user in general, I think Microsoft need to fix other issues with their service they provide. Prices are inconsistant across the board with very basic games that every one has like Angy birds costing over 4 times the price then that of iOS or android users.
Then we have games that are on both xbox live arcade games yet you have to pay twice, once for the xbox version and then once for the Windows Phone version. Not a good idea when they are bound to the live id /passport/ xbox live/ windows phone account (or what ever they decide to call it this week).

Lasty, they need to setup phones in walk in phone stores. The only ones in the UK are carphonewarehous that have actual live phones to use... excpet they're all stock and Windows Phone only becomes great and better then iOS or android when its alive with your own Tiles and data, even someone elses Windows phone looks 'boring' and not flashy because you don't relate to the informationless tiles.
A great way would be to add pictures as a wallpaper on the background of the tiles, and maybe allow for transparent tiles as well. it'd give users who want the flashyness of Android a bit of a kick start.

They just need to point out that Android battery life sucks, the OS is unsafe, unstable and the like. As for Apple, blast its stale ux.

The new Windows UI . . .

Same across all three screens, phone, xbox, and win8 . . .

Making your beloved MS products looks like a cheap LCARS ripoff!

margrave said,
The new Windows UI . . .

Same across all three screens, phone, xbox, and win8 . . .

Making your beloved MS products looks like a cheap LCARS ripoff!

appearance vs reality

well, for me to adopt a wp i will need to see more customization in wp8.
Still needs to be perfected imo, but wait.. nothing is never perfect, it just needs more touchups

But if they were going to market what they have now - market how it is intuitive to use and very fast. I would have said market that it has xbox live, OH BUT WAIT, THATS ON ALL PLATFORMS NOW (or at least coming)

The problem is, the iPhone really captured the imagination of people in so much as it suddenly bought smartphones to the masses wrapped up in an already popular brand. Love it or loathe it, it did lots of things well and was, conveniently, also fashionable - so it became hugely popular.

Android I think took off because it was the viable alternative for all of those who didn't want to go near Apple products, and then plenty of came over as a result of friends recommending them also cheaper handsets and better deals being done for those who couldn't afford iPhones.

I think Windows Phone 7 came along simply too late and despite it garnering plenty of positive acclaim and some good looking handsets, I think the momentum of the other two platforms is going to prove hard to crack.

I think it needs a killer, killer feature. Either a simply staggering handset, or some other technological benefit.. I think it needs to have some absolutely unique selling point and not just be "better" than or as good as competing products in a number of areas. I don't think you'll encourage people to switch unless there is a seriously compelling reason.

And for the record I'm an ex-iPhone, currently Android and wanting-to-be Windows Phone 7 owner so have absolutely zero bias here! Well, apart from Blackberry... I think they suck

Chicane-UK said,
The problem is, the iPhone really captured the imagination of people in so much as it suddenly bought smartphones to the masses wrapped up in an already popular brand. Love it or loathe it, it did lots of things well and was, conveniently, also fashionable - so it became hugely popular.

Android I think took off because it was the viable alternative for all of those who didn't want to go near Apple products, and then plenty of came over as a result of friends recommending them also cheaper handsets and better deals being done for those who couldn't afford iPhones.

I think Windows Phone 7 came along simply too late and despite it garnering plenty of positive acclaim and some good looking handsets, I think the momentum of the other two platforms is going to prove hard to crack.

I think it needs a killer, killer feature. Either a simply staggering handset, or some other technological benefit.. I think it needs to have some absolutely unique selling point and not just be "better" than or as good as competing products in a number of areas. I don't think you'll encourage people to switch unless there is a seriously compelling reason.

And for the record I'm an ex-iPhone, currently Android and wanting-to-be Windows Phone 7 owner so have absolutely zero bias here! Well, apart from Blackberry... I think they suck

Have a look at this:

http://www.wpcentral.com/windo...evealed-nokia-partner-video

The features listed have been confirmed AFAIK.

smoledman said,
One thing that would really help marketing is to have an iMovie equivalent for Windows Phone.

Agreed. MovieMaker for Mobile would be great. They still need to add video messaging to wp too.

Do you guys still remember the mac vs pc ads? "Hi, im a mac....and im a pc...blablabla". Maybe they could use the same concept to promote their windows phone instead. Like comparing hw fast is it to send a message to twitter,fb...etc

Maybe they must spend less money on marketing, more on developers and give people what they want - local Outlook synchronization, ability to connect phone as USB drive, etc. This phone is still failure, because a lot of developers simply ignore this phone like it doesn't exist. I feel that when WM8 comes out then all owners of WM7 will be left with forgotten product. Why can't Microsoft Mobile department heads come out of their Ivory Tower and start to use 'supply and demand' economic model. Why not to create TOP 10 list of what people want and just do these things.

EJocys said,
Maybe they must spend less money on marketing, more on developers and give people what they want - local Outlook synchronization, ability to connect phone as USB drive, etc. This phone is still failure, because a lot of developers simply ignore this phone like it doesn't exist. I feel that when WM8 comes out then all owners of WM7 will be left with forgotten product. Why can't Microsoft Mobile department heads come out of their Ivory Tower and start to use 'supply and demand' economic model. Why not to create TOP 10 list of what people want and just do these things.

The fact that you insist on calling it Windows MOBILE instead of Windows PHONE says to me that you seem to be clueless about the platform itself. Windows Phone has a lot of developers already and as for Outlook Sync and the ability to use it as mass storage it's supposed to be coming in Apollo, that's WP8 btw, and TBH it's only there to appeal to business customers.

Edited by neo158, Feb 6 2012, 7:57pm :

The Facebook integration really needs to be pushed to the masses. Here in New Zealand i've never seen one single Ad for Windows Phone, all the tv and junk mail has is Ads for iPhones and Android. So yes, advertising would be good.

Personally i don't think the name does it any favours but i doubt they'll change that.

Now for these 12 year olds who "like" windows phone just to be cool and fit in will want to create an ad with katy perry or justin beber. maybe chris brown

I would kind of go along with the whole idea of ben the pc guy challenge at more kiosks in places other than the US, outsourcing marketing would be so beneficial to more markets.

I would offer a free XBox 4 GB with the purchase of a Windows Phone and a bundle package of an annual Zune pass plus XBox Live Gold for $119. It will get the user invested in the Microsoft Services, plus the added benefit of word of mouth advertising. There will also be the benefit of people buying Kinects, Hard Drives upgrades, and accessories. People will buy points or whatever system MS moves to, plus have access to the TV Services, Zune Marketplace, XBox Live Arcade Games and the like, but the first step to immersion into these services, is to have the platform HW.

When true ecosystem gaming on the PC, XBox, and Windows Phone kicks into high gear, having a decent user base will attract developers and more users to that environment.

Yes, subsidize it with mighty MS cash for market share, or just stay with what MS do best, milking the Office and Windows cash cows.

---

My idea: do lots of comparison marketing with Android. Battery life, performance, UI.
That will surely turn some Fandroids heads.

FMH said,
My idea: do lots of comparison marketing with Android. Battery life, performance, UI.
That will surely turn some Fandroids heads.

From what I can see, Fandroids will stick to Android even if you prove them that it's crap, that's one thing that Neowin taught to me

FMH said,
My idea: do lots of comparison marketing with Android. Battery life, performance, UI.
That will surely turn some Fandroids heads.

Pssshhh on battery life. Why have one battery when you can have three?

I came up with this:

Ads that show how Windows Phone makes common smartphone tasks easier (i.e. posting to FB, taking a pic) with the slogan "Life, Simplified."?
--------------------
Similar to how the Windows 7 adverts were done, which were 30 second shorts showing off various features of Win 7, you can have 30 second shorts showing off how easy it is to post to FB, Twitter and WL all at the same time, or posting a picture and uploading to Facebook, or the ability to browse a certain contacts information, photos, etc all at a glance. This could finish off the ads with "Life, Simplified". End of the day, Windows Phones do an extremely large majority of tasks (if not more in some respects) that Android and iOS can do, except, Windows Phone dramatically reduces the amount of steps to do this and in such an elegant fashion as well. People love sleek and modern, and they like thinks easy. Windows Phone does all of the above, which makes their experience simplified. Hence the slogan

The Teej said,
I came up with this:

Ads that show how Windows Phone makes common smartphone tasks easier (i.e. posting to FB, taking a pic) with the slogan "Life, Simplified."?
--------------------
Similar to how the Windows 7 adverts were done, which were 30 second shorts showing off various features of Win 7, you can have 30 second shorts showing off how easy it is to post to FB, Twitter and WL all at the same time, or posting a picture and uploading to Facebook, or the ability to browse a certain contacts information, photos, etc all at a glance. This could finish off the ads with "Life, Simplified". End of the day, Windows Phones do an extremely large majority of tasks (if not more in some respects) that Android and iOS can do, except, Windows Phone dramatically reduces the amount of steps to do this and in such an elegant fashion as well. People love sleek and modern, and they like thinks easy. Windows Phone does all of the above, which makes their experience simplified. Hence the slogan

I take it you submitted the idea to Microsoft then?

Yeah, I thought the same, but they should make sure the small print at the bottom of the screen says "NO sequences shortened"

They should instead make sure first, that all their ancillary services are actually available internationally. What use is any promotion, if the features shown off don't actually work? A big one is Local Scout. It's useless, because there's zero POI data for my country in Bing Maps. Zune is also shown a lot, well, I can't buy or rent music with Zune in my country. The list goes on.

billyea said,
I hope that Microsoft didn't just lay off their marketing team in order to crowdsource it.

Either way, it's better than the idiots they had working for them.

billyea said,
I hope that Microsoft didn't just lay off their marketing team in order to crowdsource it.

Anything will be improvement over their current marketing madness.