Microsoft: Windows Phone sales are 6x faster than overall smartphone market

Sprint will launch two new Windows Phone 8 devices later this summer.

Microsoft seems to be pleased with the growth rate of Windows Phone smartphone. In June, the company's senior Windows Phone product manager Larry Lieberman said "we think we're solidly the third ecosystem right now." Now, the company claims that the Windows Phone device sales are greatly outpacing the overall growth rate of the smartphone market.

During the keynote address at today's 2013 Microsoft Worldwide Partners Conference, Windows marketing head Tami Weller said sales of Windows Phone devices are six times faster than the overall smartphone market. She also repeated what Lieberman said that, in Microsoft's eyes, Windows Phone is firmly set as the third smartphone ecosystem.

Reller promoted devices like Nokia's Lumia 925 and 928 smartphones during the keynote speech; she urged the partners who were attending WPC 2013 to strongly consider making Windows Phone apps.

Microsoft continues to gain momentum for the Windows Phone OS. Later this week, Nokia is expected to reveal its 41 megapixel Windows Phone device. Also, the US's third biggest wireless carrier Sprint will finally offer Windows Phone 8 phones later this summer; the HTC 8XT and the Samsung ATIV S Neo.

Source: Microsoft | Image via Sprint

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42 Comments

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i cant wait till my upgrade finishes next year and i can get a WP8 handset, wp should have a notification center, 1080p (for the sake of the spec whores) maybe quad core support etc. The phones are going be awesome and always it'll be a nokia

Iphones arent very popular in china atm as there being seen as a phone for old people. there either getting android or wp. also i think the new iphones dont even work on one of the biggest network operators in china anyway which is kinda silly as china has one of the biggest populations on the planet.

I'm sure Verizon finally getting a top-tier smartphone based on WP8 has contributed to the growth. I love my Lumia 928.

Lies, damned lies, and statistics

Honestly though, this is good news regardless. I hope that one day the WP platform gets large enough that its profitable for MS and its partners, but not so large they can rest or it attracts crap OEMs like we saw with the PC market. For all the moaning about the shrinking PC market? Look at the average consumer PC and tell me why the average user (hint: none if you here) wouldn't go running to a new, viable alternative that's also a more convenient form factor?

Got to love the comments here. Lots on both sides of the fence do not realize that WP growth is a good thing. Good for WP, Android, and iPhone. Causes people to think of new ways to attract customers and give people more for the money. You know, innovate. Without Android or iOS, what incentive does MS have to give anyone anything really. Hell, they probably would still be producing Windows Mobile. iPhone got popular because for a year or so, there was nothing like the iPhone. Then Android came out, offered an alternative that allowed the consumers to do the same, or more, at the same or lesser price (and android was doing well before the many cheapos coming out of China). WP now has a chance to do something but time will tell how successful they are. But again, the companies work off each other and inspire them to make a better product. Win for consumers no matter what platform you pick.

But hey, continue all your hate towards a certain product if that is what you want to do. I will keep my eyes open and focused on all platforms. If WP give me a reason to switch, I would be all for it. But for now, WP does not give me what I want.

Edited by techbeck, Jul 8 2013, 5:11pm :

the haters can keep closing their eyes,and plugging their ears, but their worst nightmare is coming true. its only a matter of awareness before the mass realizes what kind of obsolete and crappy experience they are currently having with their current phones. case in point,windows phone is the fastest growing mobile OS. And don't think that growth is linear, its actually exponential. you're starting to see this happening.

You mean increased competition which in turn will produce better products on all platforms....yes, my nightmare is coming true.

And it is anyone's guess if WP will be come dominant. If so, wont be for some time. Anything else you stated is subjective and many people think the same thing about what you like to use as well. But again, subjective.

Edited by techbeck, Jul 8 2013, 5:02pm :

vcfan said,
the haters can keep closing their eyes,and plugging their ears, but their worst nightmare is coming true. its only a matter of awareness before the mass realizes what kind of obsolete and crappy experience they are currently having with their current phones. case in point,windows phone is the fastest growing mobile OS. And don't think that growth is linear, its actually exponential. you're starting to see this happening.

Such kind of statements reminds me of Saddam Hussein minion proclaiming in TV that the invaders were on the run while on the back the image showed the M1 Abrams rolling on Baghdad streets.....
BTW trying to label people with disagreeing opinions "haters" only helps to further diminishing the validity of your views.

Nothing more than the typical, shady microsoft claims of trying to hide a failure and labeling it a success.

I actually like wp8 however it's total lack of customization is its main downfall followed closely by an impotent app store that constantly tries to rip you off.

WP8 will never even come close to competing with android or Apple.

This is marketing speak. I cannot tell if she is saying that it takes customers a sixth of the time, on average, to accept buying a Windows Phone versus others. Or, if she saying that within their current sales bubbles, WP is selling six times--by percentage of sales--compared to others, which is far less meaningful.

It's certainly not the truth that WP sales are outpacing others, but if it is the former (easier sale), then that should bode well for WP.

Spin. Hard numbers would be more enlightening but they quote obscure percentages to hide the poor sales. How many times have we seen it, new WP announced, "sells out" everywhere but when the numbers are finally revealed the sales are poor compared to the competition. Maybe if they spent more time fixing the huge holes in functionality they wouldn't have to fudge numbers like this.

What huge holes? The only thing that I miss on WP is some form of notification center as well as the Bluetooth/WiFi toggles more readily accessible (both of which are Android's best features in my opinion, particularly looking at rumored improvements to notifications in Android 5.0).

This figure (percentage growth in comparison to overall market growth) is one of those things people use to lie with statistics, especially if they are not accompanied with the actual sales figures. I, for example, could put together something I call a smartphone as a school project and sell it for a dollar to one person this quarter. Next quarter, I could sell 3 of the same 'smartphone' and claim to have a 300% growth rate in sales, when the overall smartphone market grew by 15.8% during the quarter. I'm outpacing the market by 18 TIMES! Wow, I must be doing great with my smartphone sales (even though I only sold 3 units).

except of course were not talking about one device, were talking about millions... which is quite different. Then again youre merely saying the same thing people used to say when Android started growing by 200+% a level of skepticism is to be expected.

except of course he is talking about percentages and not actual sales numbers. So his example is valid. so whether it is 1 device or millions is irrelevant. it is just PR blowing smoke without actual numbers. Did they sell millions or thousands? They are consistently refusing to say how many are being sold.

draklin said,
except of course he is talking about percentages and not actual sales numbers. So his example is valid. so whether it is 1 device or millions is irrelevant. it is just PR blowing smoke without actual numbers. Did they sell millions or thousands? They are consistently refusing to say how many are being sold.

Of course they refuse to reveal those numbers. They've seen marketshare growth to 4-5% worldwide coming from 2-3% last year. Which is nice but if you translate that into actual numbers they will bleak in comparison to what Android is pushing.

Microsoft knows that those number will only hurt them. You'd get headlines like 'Samsung Galaxy S4 outsells all Windows Phone OEMS combined 10 to 1'. There is no way the real numbers could be beneficial to Microsoft unless they hit 10-15% marketshare.

But Nokia does reveal numbers each quarter. And they make up 75% of the Windows Phone market so...

Ronnet said,

Of course they refuse to reveal those numbers. They've seen marketshare growth to 4-5% worldwide coming from 2-3% last year. Which is nice but if you translate that into actual numbers they will bleak in comparison to what Android is pushing.

Prove it, or stop making up numbers...

I haven't looked at many numbers but one thing I have noticed is that as far as spring goes we're seeing more and more official apps being added to WP at a faster rate than I can remember.

To clarify, selling faster = growth rate, not selling more units. This is good for wp as its picking up pace which if continues means we should see more public awareness which is what the platform has always lacked, regardless of what tech forum dwellers think about apps or features. The majority want a phone that works, is fluid and simple.

Uplift said,
So for every non-windows phone sold, 6 windows phones are being sold?

LIES!

No, that's not what theyre saying at all. They said its growth rate is 6x that of everyone else.

Uplift said,
So for every non-windows phone sold, 6 windows phones are being sold?

LIES!

No. if MS shipped a total Of 4,000 WP8 licenses last month, they'd have to ship 24,000 WP8 licenses this month to achieve 6x growth, a difference of 18,000.

If Samsung shipped 10 million phones last month they have to ship 60 millions phones this month to achieve 6x growth.

Which is harder? Shipping an additional 60 million phones or shipping an additional 24,000 licenses?

Rosyna said,

No. if MS shipped a total Of 4,000 WP8 licenses last month, they'd have to ship 24,000 WP8 licenses this month to achieve 6x growth, a difference of 18,000.

If Samsung shipped 10 million phones last month they have to ship 60 millions phones this month to achieve 6x growth.

Which is harder? Shipping an additional 60 million phones or shipping an additional 24,000 licenses?

Ahh, my bad.. but isn't that statistic obvious since they need to ship a significantly less number of devices to achieve a higher growth? Sounds like they are trying to sugar coat it.

1. Obviously Rosyna is trying to diminish the achievement by increasing Samsung's numbers and decreasing Microsoft's numbers beyond the ridiculous.

2. It's not sugar coating. There is more interest in Windows Phones from the end consumer so OEMs are purchasing more licenses. As Window Phone is growing faster then the competition its marketshare will also continue to increase.

3. With these growth rates it will hit critical mass very soon. At which point the word of mouth will start to have a significant impact as well. Naturally Microsoft will try to make things sound as best as possible but nevertheless this is positive news.

Although I'm interested to see how its growth rate is doing in the USA alone. I doubt its amnywhere near as great. Although it also means that in other parts of the world WP will soon be as common as Android.

Well it's like how Apple uses statistics to make a bad thing look good. During WWDC they said that marketshare for Mac grew 15%/yr while Windows grew 'only' 3%..

Sounds bad for Windows right? WRONG..

What this means in actual numbers is that for every 2 Macs 9 Windows PCs are sold


Then they showed a piechart trying to make Android look like a segmented mess with iOS 6 adoption at 92% and only 33% for Jelly Bean or better. Again Bad for Android right? WRONG

What those numbers mean is that there are in fact more Jelly Bean Android devices than iOS devices out there.

So it's all a matter of how you want things to look. And actually I think being able to grow by 600% over a certain period is quite good. If that momentum keeps going WP will be in double digits early next year and will start to close in on iOS in two.

Astra.Xtreme said,

No actually they are sugar coating their numbers. They aren't gaining at all on the competition.
The fact is that the Windows Phone market share is shrinking since Android and iOS are still greatly outpacing everybody else.

How exactly do you figure they will have double digit market share by next year? They are at ~3% right now...
http://www.comscore.com/Insigh...one_Subscriber_Market_Share

That is the US market. The world is a bit bigger you know.. And Windows Phone is actually popular in those parts of the world that don't seem to interest you.

Ronnet said,

That is the US market. The world is a bit bigger you know.. And Windows Phone is actually popular in those parts of the world that don't seem to interest you.

The US trends are similar to the rest of the world... Perhaps you should look at the facts before making smart ass comments...

Windows Phone holds ~3% of the market share worldwide, so my point still stands.
http://www.idc.com/getdoc.jsp?containerId=prUS24108913

If anybody honestly thinks they will hit 10%+ in the next year, they're seriously delusional. If they hit 5% by this time next year, it will be pretty extraordinary growth.

If you're going to keep running your mouth, at least have facts to stand behind...

Ronnet said,
1. Obviously Rosyna is trying to diminish the achievement by increasing Samsung's numbers and decreasing Microsoft's numbers beyond the ridiculous.

Both numbers are useless. They're shipped, not sold.

Astra.Xtreme said,

The US trends are similar to the rest of the world... Perhaps you should look at the facts before making smart ass comments...

Windows Phone holds ~3% of the market share worldwide, so my point still stands.
http://www.idc.com/getdoc.jsp?containerId=prUS24108913

If anybody honestly thinks they will hit 10%+ in the next year, they're seriously delusional. If they hit 5% by this time next year, it will be pretty extraordinary growth.

If you're going to keep running your mouth, at least have facts to stand behind...

1. You supported your original post with USA figures. My point stil stands.

2. http://techcrunch.com/2013/07/...g-a-global-70-market-share/ <- These are the last worldwide figure I've seen. They are from July not May like yours. In the USA WP is at 4,6% and they're doing better at other parts of the world.

3. There is also one last thing to consider, As a small player there aren't new handset releases each quarter. So growth is bound to happen with ups and downs.

Uplift said,

Ahh, my bad.. but isn't that statistic obvious since they need to ship a significantly less number of devices to achieve a higher growth? Sounds like they are trying to sugar coat it.


that happens to new products which gets popular at some point. I remember from top of my head there was a company had 11000 percent growth in a year. but for the next year it was less than 100%

Ronnet said,

1. You supported your original post with USA figures. My point stil stands.

2. http://techcrunch.com/2013/07/...g-a-global-70-market-share/ <- These are the last worldwide figure I've seen. They are from July not May like yours. In the USA WP is at 4,6% and they're doing better at other parts of the world.

3. There is also one last thing to consider, As a small player there aren't new handset releases each quarter. So growth is bound to happen with ups and downs.

1. I did, and I appreciate that you pointed out my error, but I wasn't wrong with my argument since the world-wide stats are the same. Your point doesn't still stand because your proof isn't concrete, and there's no way in hell they will break 10% in the next year. Their upcoming phone releases are nowhere near as significant and hyped as what Samsung and Apple have on the schedule for this year.

2. Kantar isn't a reliable source, so I'd take their numbers with many grains of salt.
http://www.asymco.com/2013/06/...-shares-kantar-vs-comscore/

3. Absolutely agreed. The difference here is that the Windows Phone doesn't have the same tactics as the big contenders. Android floods the market with tons and tons of phones every year, which is why they are the #1 OS. Apple has a cult following and does marketing better than anybody else. Windows Phone can't really claim either of those things, and it's hurting them bad. They're new and have a ton of potential, but they don't have anything to offer quite yet that would grant them a giant leap forward in market share.

Ronnet said,
1. Obviously Rosyna is trying to diminish the achievement by increasing Samsung's numbers and decreasing Microsoft's numbers beyond the ridiculous.

2. It's not sugar coating. There is more interest in Windows Phones from the end consumer so OEMs are purchasing more licenses. As Window Phone is growing faster then the competition its marketshare will also continue to increase.

3. With these growth rates it will hit critical mass very soon. At which point the word of mouth will start to have a significant impact as well. Naturally Microsoft will try to make things sound as best as possible but nevertheless this is positive news.

Although I'm interested to see how its growth rate is doing in the USA alone. I doubt its amnywhere near as great. Although it also means that in other parts of the world WP will soon be as common as Android.

The problem is that MS did not release any real numbers about sales therefore depending by personal preferences someone will call it "diminishing", others will say that applesque statements like this have no real value.

Astra.Xtreme said,

The US trends are similar to the rest of the world... Perhaps you should look at the facts before making smart ass comments...

The US and the rest of the world as a whole are very different. It would surprise most US customers to know that the iPhone has fairly low adoption rates in most non-USA markets, with WP even beating the iPhone in some countries.

Right now Apple has a non-US problem as users are moving to Android and WP and in emerging markets, the Apple marketing/branding means nothing, which is the crux of Apple's leverage in the US market.

WP's battle right now is in new smartphone users and the slow migration of higher end iPhone users.

There is also a faction of disappointed Android users that WP is picking up along the way. Having a phone that is designed to be secure with several layers of isolation/sandboxing that virtually NEVER has any type of crash, compared to inconsistencies, crashes and security issues is gaining notice from a lot of Android users. Having Apps just work and never seeing a FC on a daily basis is making customers rethink WP.

WP is doing 'ok' outside the US, and if it wasn't for carrier exclusives and infighting with Verizon, WP would have better adoption in the US as well.

Ronnet said,

That is the US market. The world is a bit bigger you know.. And Windows Phone is actually popular in those parts of the world that don't seem to interest you.

Not exactly: Nokia is popular in those markets.... While someone could argue that it is not a big deal I, personally, disagree. People were buying WM X.XX devices because of the peculiarities of the OS, nowadays people are buying HTC, Samsung and, mostly, Nokia devices. In other words people buy based on the name of the OEM not based on the OS powering the devices.

The worldwide Smartphone Shipments grew by roughly 41.6% between Q1 2012 and Q1 2013. So she probably means WP is selling 250% faster than it was in some other time period (maybe Q1 2012).

siah1214 said,
Windows phone is finally achieving critical mass. Market share numbers don't always show the whole picture
Of course this is from my bubble*

I was on vacation this weekend. I've never seen a Windows Phone device in the wild other than my own and people I know. I saw 3 at World of Fun and 2 at the Kansas City Zoo. Having been a user of Windows Phone devices since Dec of 2011 I was surprised to finally see them out and around. Funny enough, I've never seen a Lumina in the open.