Microsoft won't exhibit or hold keynote speech at CES 2013

Microsoft is bailing out of the world's biggest consumer electronics trade show. In a post on Microsoft's official blog site, the company announced that it will no longer participate directly with the Consumer Electronics Show in Las Vegas after CES 2012, which will be held in early January.

In its post, Microsoft's corporate vice-president Frank X. Shaw stated that the company was reevaluating when Microsoft will be making major product and service announcements. He states:

After thinking about questions like these, we have decided that this coming January will be our last keynote presentation and booth at CES. We’ll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing.

As we look at all of the new ways we tell our consumer stories – from product momentum disclosures, to exciting events like our Big Windows Phone, to a range of consumer connection points like Facebook, Twitter, Microsoft.com and our retail stores – it feels like the right time to make this transition.

Microsoft's keynote speeches, first handled by Chairman Bill Gates and later by CEO Steve Ballmer, have been a mainstay of CES in previous years.

Microsoft isn't the only major company that is cutting back on its CES commitments. AllThingsD.com reported earlier this month that Dell won't have as big of a presence at CES 2012 as it has in the past few years when it took over a whole floor of the The Palms Casino Resort. Instead, it will be holding meetings in hotel suites and conference rooms.

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14 Comments

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Kushan said,
Hmmm, that makes it really unlikely that the Xbox 720 is getting announced at CES. Shame!

Wouldn't something like that be shown off at E3 though?

How about MS just pulls an apple and only shows their stuff off at their own conferences on their schedule when their products are ready?...

neufuse said,
How about MS just pulls an apple and only shows their stuff off at their own conferences on their schedule when their products are ready?...

I've always wondered this myself.

neufuse said,
How about MS just pulls an apple and only shows their stuff off at their own conferences on their schedule when their products are ready?...

I guess they didn't need to hold their own. Apple was at conferences too, and just recently (2 years) stopped going to Mac World.

neufuse said,
How about MS just pulls an apple and only shows their stuff off at their own conferences on their schedule when their products are ready?...

The two companies are lightyears from each other, that's why. Microsoft needs the oems, the devs, the companies, the it professionals and users - so basicly the whole world - to be ready when they deliver. Can't just pull a brand new OS out of the pocket and say tadaaa.

Morden said,

The two companies are lightyears from each other, that's why. Microsoft needs the oems, the devs, the companies, the it professionals and users - so basicly the whole world - to be ready when they deliver. Can't just pull a brand new OS out of the pocket and say tadaaa.


yeah, Microsoft is heavily dependent on the partner model.

but given Microsoft's market power, influence, important, position, and clout over the PC industry, I think Microsoft should and can hold their own keynotes/ product announcements/ press events.

neufuse said,
How about MS just pulls an apple and only shows their stuff off at their own conferences on their schedule when their products are ready?...

This is what they're going to do after CES 2012, which is probably more to help Nokia out than anything else.

FalseAgent said,

yeah, Microsoft is heavily dependent on the partner model.

but given Microsoft's market power, influence, important, position, and clout over the PC industry, I think Microsoft should and can hold their own keynotes/ product announcements/ press events.

They have, for years, MiX, WinHEC, PDC.... and maybe some i've missed. Basically now though they're going to do MiX and BUILD each year for sure, two big shows for them to show stuff.

Sounds good. Plus, I don't like that my main OS provider gets rushed to show off some craptastic half-baked OS build when they aren't ready. Makes them look amateur and scares up all kinds of crazy talk about how messed up the product is.