Microsoft works with music group The xx on new website

Last week, Microsoft announced a collaboration with Atari to bring a number of classic arcade games to web browsers, particularly Internet Explorer. Today, Microsoft announced yet another website collaboration but of a very different sort.

In a post on the official Internet Explorer blog, Microsoft revealed it is working with the musical group The xx to help promote the group's upcoming album Coexist. The website itself is the only way people can listen to the album's tracks before its official launch on September 11th.

The site was built in HTML5 and Microsoft says it has a number of special features, particularly for people who use Internet Explorer 10 on Windows 8. The blog says:

With The xx, it was about blending music, art, and technology - creating beauty in simplicity. When you land on the page, you’ll notice an incredible visualization of how the album Coexist was shared from just a single person. By using your mouse (or finger) to move the time slider up and down on the right of the map, you can interact with the visualization to see how the experience was shared over time.

The slider on the Coexist page will continue to track how the music is being shared around the world before the album itself is launched in eight days.

Source: Internet Explorer blog | Image via The xx

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I thought the days of coding websites for web browsers and operating systems were over. Microsoft first kill IE 6, then want to resurrect that horrible tradition in the name of marketing. Blech. Let's hope this is just a reporting mistake and they're coding it for commonly adopted parts of the HTML 5 standard, like they should. There is little point of building a website if you optimize it for particular system setups. The World Wide Web was built to get rid of that dependency. So tired of this distorted view of the web that harks back to the days of "Optimized for Netscape 4 and 1024x768".

I thought the whole point of HTML 5 is to move towards unified standards, not the old "This site is best on IE10" or Chrome or Firefox!

But yeah, HTML 5 isn't even a finished standard yet.