Microsoft: Xbox One pre-orders 'unprecedented'

With the Xbox One still launching around the world stock has already started to run low in certain markets. In an interview, Xbox boss Phil Harrison has explained that the number of pre-orders have been “unprecedented”.

Microsoft is launching its new console in 13 markets around the world and it’s also honoring a huge number of pre-orders. According to Harrison the number of people who’ve pre-ordered the console is “unprecedented” in Xbox history. The VP went on to say that this is the biggest launch ever for the Xbox brand and it’s definitely one of the biggest in Microsoft’s history.

Harrison also explained that the company is working “unbelievably hard” to match demand but he also apologized in advance to anyone that won’t be received an Xbox One by Christmas.

In parts of the world where the console has already launched, such as the UK, most retailers are already out of stock. This includes Amazon, that mentions that orders placed after November 13th may not be delivered by Christmas. The Microsoft Store is also facing console shortages with orders placed now being scheduled for delivery for the middle of next month. Even Tesco is out, even though they had some stock for a surprise last minute sale.

Harrison also mentioned that most retailers are expected to receive another important shipment of consoles, close to Christmas, so even if you haven't picked up a console yet there's still a chance you'll be yelling at your TV all throughout the holidays.

All in all Microsoft seems to be doing its best to cope with huge demand and that can only be a positive sign.

Source: Gameindustry | Image via Microsoft

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This is always expected at a console launch. You would have to be completely insane not to expect this. Dead on arrival devices are common place, it happens to everything from smart phones to even cars. It's not really an issue unless it's really wide spread like the RROD.

This is why games need to go digital like music and movies. physical media is just so ancient. I started buying games on steam, and will do the same for xbox.

Some people will post here soon enough that its absolutely not acceptable and that we as users should not expect any level of hardware defects. While i see their point, they miss a huge fact.

mass production of anything does have some level of hardware defects, from cars to tv's. This is especially true on the launch of a new product as the actual assembly lines, workers, processes, transit etc are finally put into motion and tested properly (as in full production, the only real test of any manufacturing process).

so, while its annoying and upsetting is something that does and always will happen on the launch of any major new platform.

Not a scratch on mine and fully functional.

People have to get off this "OMG XBOX isn't perfect at launch". If everything was perfect from day one and works as it was supposed to all the time do you think something called a warranty would exist or be given?

As many people have stated that you cannot get 100% out of mass production.

Yes, I understand the disappointment on the scratches and drives but even if I had a small scratch on my XBOX, I was going to say unit haha, I would still have kept it and not made a mention online about it. If it works and the scratch wasn't on the front face of either the Xbox or the Kinect then why even bother. It will get scratched up by me at some point

Selling massively, unprecedented demand, stock shortages; seems like the perfect business to jettison for the new CEO</sarcasm>

Using the word "unprecedented" to describe demand is a clever PR move, because "unprecedented" evokes emotion, unlike a real number which carries meaning. Still, I am happy that the device is selling well.

No, I'd buy it simply because slot loading drives are notoriously unreliable. The one in my Wii and Alienware laptop both broke. Fortunately you really don't need the optical drive in a modern game system, so I probably wouldn't even notice if it broke.

"The VP went on to say that this is the biggest launch ever for the Xbox brand and it's definitely one of the biggest in Microsoft's history."

And Elop is rumored to wanting to sell of the Xbox division....If true, hope he doesn't become CEO of MS.

Amazon, that mentions that orders placed after November 13th may not be delivered by Christmas. The Microsoft Store is also facing console shortages with orders placed now being scheduled for delivery for the middle of next month

Yet microsoft insisted there was enough supply when the launch was delayed: http://www.oxm.co.uk/60960/xbo...problems-insists-microsoft/
Of course nobody believed it because translating german (germany) to german (Switzerland) would take too much time.

Thank you for for being honest.. honestly I dont mind you delaying my preorder to an unspecified date in 2014
(/s is implied)

Unprecedented doesn't really mean much when this is only their 3rd console. Certainly it's not compared to other consoles, given they released no numbers. Shady.

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