Microsoft's "Meet Your Match" is off to a blazing start with 75,000 demos completed

Microsoft has been quite vocal about its aggressive Windows Phone advertising campaigns. What started off with “Smoked by Windows Phone” has evolved into a “Meet Your Match” campaign that shows consumers the advantages with Windows Phone 8.

To date, Microsoft has hosted 75,000 Meet Your Match challenges and demos across the US, UK, France and Germany. While the 75,000 number is quite impressive, Microsoft’s Ben Rudolph states that “88% of the people who took our post-challenge survey thought that Windows Phone was a better match for them than the phone in their pocket.”

Even though the numbers above are certainly positive, unfortunately, they don’t necessarily translate into sales. Then again, all forms of advertising are about raising awareness in hopes that consumers will purchase the marketed product when the next decision point arises.

So for Ben and the Microsoft Windows Phone team, seeing that 88% of consumers who were shown Windows Phone 8 believed it was a better match than the device they are currently using, is a big win.

As Microsoft looks to spread the word about Windows Phone 8 and all of its advantages, look for the company to produce creative advertising solutions to help nudge the marketshare needle uphill as it tries to diminish the stronghold Apple and Android currently have on the market.

Source and Image Credit: Microsoft

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11 Comments

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68k said,
My first thought: "Meet Your Match" - sounds like an online dating service.

You are thinking of "Match your Meat" and it wasn't dating LOL

n_K said,
The woman's in a shop, why's she got gloves on...?

Because it's a demo. It's one of the features of the phone that even allows you to do that. Great demo for cold climates.

My local gas station sells gloves with capacitive fingertips.
Not much of a selling point when a $5 pair of gloves will solve the issue with any phone.

deadonthefloor said,
My local gas station sells gloves with capacitive fingertips.
Not much of a selling point when a $5 pair of gloves will solve the issue with any phone.

I've used gloves like that, they suck tbh
Also you are being confined to using a "special pair" of gloves rather than the gloves that you actually want to wear which match your outfit. So its a great selling point for fashion conscious people

Sadly, I know tons of people who ask for gadget advice between two devices, and even when comments overwhelmingly support one device over the other, they still end up getting the other device. So people will still make their own decisions despite any awareness.

It's not just that. For me personally, I am well aware of the advantages of Windows Phone, and I was going to get a Lumia 920. But since it is almost impossible to get one around here (Unlocked or on the carrier I wanted), I just said screw that and just bought an iPhone 5. And I am extremely satisfied with my purchase, despite the fact I don't like Apple at all.

itsthenewDC said,
Sadly, I know tons of people who ask for gadget advice between two devices, and even when comments overwhelmingly support one device over the other, they still end up getting the other device. So people will still make their own decisions despite any awareness.

This. People ask me about computer stuff all the time and then go buy whatever the salesman wants.