Microsoft's Bing Incubation project gets profiled, encouraged

Microsoft already has its Garage program set up so that employees can develop their own projects outside normal working hours and now there's word that the company's Bing division has launched a program that's designed to give its workers a chance to present new ideas and products to a lineup of senior executives and managers.

VentureBeat reports that the program is called the Bing Incubation Project. According to the division's corporate vice president Derrick Connell, the basic idea is that every six weeks, any Microsoft employee can pitch an idea for a project or service that is related to Bing company executives. If they approve of the idea, extra resources could be freed up to develop it further.

One idea from the first Bing Incubation Project session has already resulted in an addition to Bing's search engine. When a person types in a famous person's name, an animal, a movie or more, they can see suggestions for other related subjects directly in the search box.

Cornell says he plans to expand their program to other Bing services and it's possible that the company could allow anyone to participate in one of the pitch sessions; It might also expand to include other divisions at the company. Cornell said, "We are in a position to help the rest of the company and export innovative thinkers out to those teams." It should be interesting to see if this start up mentality will be fully embraced by Microsoft in the months to come.

Source: VentureBeat | Image via Microsoft

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Why? They're already employed by the company. Does your employer give you royalties for doing something new in your job, in addition to your pay?

Torolol said,
then why not sold the idea to google? extra incomes.

Because there's more to life than always looking for a way to make some extra cash?

According to the article, employees work on their own projects outside of normal work hours. So this seems like it is outside of their normal work for pay agreements with Microsoft.

Emacho said,
....

At the telco where I work, any software I create that in any way relates to telco is my employers property, even if I make it on my own time with my own resources.

Why every six weeks? Still smells like bureaucracy.

Employees should be able to communicate their ideas any time they want. Six week is a long time in technology.

Jarrichvdv said,
Why every six weeks? Still smells like bureaucracy.

Employees should be able to communicate their ideas any time they want. Six week is a long time in technology.

The possible reason why every it is every six weeks is due to personnel resource allocation. They want an idea that becomes a project to be implemented properly to Bing. Once that is done, then move on to the next. In fact, with all the programming, testing, red-tape, six weeks is a very short time.

Not every idea will make it to Bing as some will be incubated due to consumer trend and usage. The good thing, we can see new features every 6 to 8 weeks.

Jarrichvdv said,
Why every six weeks?

Because executives have their own priorities and may not be available off the cuff when an idea strikes? Scheduling is better than no direct contact.