Microsoft's Bing now second in US search, ahead of Yahoo

Microsoft has been running its Bing search service for a few years now and today the company got some good news. The Associated Press (via USA Today) reports that for the first time since Bing launched in June 2009 it reached the number two spot in the US for Internet search results.

The information comes from Comscore which said that in December Bing and Microsoft's other websites had 2.75 billion search requests in the US. That amount gave Bing and Microsoft 15.1 percent of all the search traffic in the US that month. Yahoo, the long time number two search engine, went down in December to the number three spot with 2.65 billion search requests in the US or 14.5 percent of US search traffic.

Naturally Google still dominates as the number one search engine in the US. Comscore said that in December it had 12 billion US requests or 65.9 percent of the search market.

Microsoft is still in the middle of a 10 year deal with Yahoo to provide the majority of the web site's search technology. If you combine Microsoft's numbers with Yahoo it means that Microsoft's search engine technology now controls 29.6 percent of US search results.

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18 Comments

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TRC said,
How can they be ahead of Yahoo search when Bing IS Yahoo search?
Obviously, it means searches coming from Yahoo.com and Bing.com.

XP1 said,
Obviously, it means searches coming from Yahoo.com and Bing.com.

Why does it matter. Every time you search from Yahoo Bing gets a hit.

iwillneverstop said,
I use Bing more often now. I still use Google in some cases.

Same here. I use Bing 99% of the time. I find the results for most things to be better. I only use Google when searching for a software development question (Ironically this is one of Bing's weak points... lol).

Enron said,
They just need a good stock quote site so I can be at the point where I can use Bing exclusively.

+1. That sure would be a nice addition.

Indeed, and bing as actually very good versus google in some circumstances and otherwise often it's equal. YMMV but it's GOOD to see some competition!

brent3000 said,
Money works

No it doesn't. See Google paid Firefox to set Google.com as the default search engine, and look, Bing is still climbing up because of Bing.com quality.

Steve Balmer should have yelled - "persistence, persistence, persistence, persistence ect ect ect." Windows phone will be no different.

Iridium said,
Steve Balmer should have yelled - "persistence, persistence, persistence, persistence ect ect ect." Windows phone will be no different.

+1

Iridium said,
Steve Balmer should have yelled - "persistence, persistence, persistence, persistence ect ect ect." Windows phone will be no different.

Check the numbers........ Bing gained, Yahoo lost..... at the end the combined market share is less........
Do not get me wrong: use both Bing and Google but you have to always remember that in most Countries Bing does not offer the articulate experience that people like us in the US enjoy. If MS could finally start deploying a full experience everywhere I am sure that the % could change but if they do not.............

Fritzly said,

Check the numbers........ Bing gained, Yahoo lost..... at the end the combined market share is less........
Do not get me wrong: use both Bing and Google but you have to always remember that in most Countries Bing does not offer the articulate experience that people like us in the US enjoy. If MS could finally start deploying a full experience everywhere I am sure that the % could change but if they do not.............

marketshare may be down but that does not mean they have stopped growing.. they are just growing at a slower rate then their competition.. you have to remember that the internet search market is growing everyday and its pretty impressive that bing is keeping up with google on growth since google has soo much more pull

Fritzly said,

Check the numbers........ Bing gained, Yahoo lost..... at the end the combined market share is less........
Do not get me wrong: use both Bing and Google but you have to always remember that in most Countries Bing does not offer the articulate experience that people like us in the US enjoy. If MS could finally start deploying a full experience everywhere I am sure that the % could change but if they do not.............

Correct... Here in India hardly anyone knows about bing. Search and Google have become synonymous words here...