Microsoft's blind bet tops 5 million hits

A few weeks ago Microsoft launched its latest Bing campaign, Bingiton. The idea takes inspiration from the old Coke vs Pepsi blind challenges from a few years back and places Microsoft and Google search results side by side and asked the end user to decide which results were better. The end result is that folks chose Bing nearly 2:1 over Google when it came to deciding which search engine offered better results. Additionally, Microsoft has said the site has received over 5 million hits.

This is obviously a big win for Bing but the problem Bing faces now is that they are fighting the habits of consumers as their product offers parity with that of Google. For Microsoft, a true win will be to make Bing a first though, not an after thought when it comes to search needs.

Google is constantly updating its search engine, much like Microsoft, and as the two juggernaut battle out of search supremacy, most users prefer Google simply because it is habit. The idea behind Bingiton is to get consumers to try out Bing in a blind comparison against Google's search engine to see who really is the champ. With Bing coming out well ahead, it is now up to Microsoft to hammer home that Bing is not just a viable alternative to Google, but it offers the best results on the web.

If you have tried out Bingiton, let us know in comments if you chose Microsoft's solution or stuck with Google's trusted results. 

Source: Microsoft

Try: Bingiton

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23 Comments

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I chose Google 4 out of 5 times and I use BING every day as my default homepage. I think like most users I use BING most times and other times I go to Google. I prefer the other parts of BING more then Google, Maps, Image search, and so on.

The truth of the matter is on just about each of the searches, the same results showed up on each side and it was more about how it was presented graphically. So it goes...

Reporting your own results doesn't mean a whole lot, because it's a tiny, tiny sample. You might do it and find 5:0 Google, 0:5 Bing - that shouldn't 'prove' to you that one is better or worse (unless the difference in quality is truly *massive*) - it's not much more than an anecdote. The overall results are far more significant.

I switched to Bing awhile ago. I just wanted to get away from always going to same place as everyone else. I've been quite satisfied with Bing results.

Google won 3-2, though I have used both enough to recognize which is which. I really just use bing for the free xbox live points.

S00N3R FR3AK said,
Google won 3-2, though I have used both enough to recognize which is which. I really just use bing for the free xbox live points.

with me bing won 3-2

No need for me to lie, Bing won it. They have made major improvements to their search algorithm. I would use them more in the future if I was not such a big Google fan at this time.

Strange article. We already HAD an article about this, and at a time the site worked.

Now this article says NOTHING new... AND bingiton.com is not working now anyways!


Anyways: I got better results with google, thought they are much more close then a year ago. I can see bing is improving. not enough to switch yet. maybe only in US.

Did it, Google won 4 to 1. Bing is great for "dumb" searches (everything they suggest in the challenge is a simple search), but I can google "sunset + zip code" and get the actual time of sunset. Bing just brought back a list of houses for sale on sunset road...

I just tried that search on Bing (using my own zip code), and the very first result is the time of sunset (provided by the Weather Channel). Sure it included real estate results as well, but at least the expected relevent result was first.

Totalaero said,
It just feels weird using Bing.
I get exactly what you mean, and I love Google's interface. It is a much easier switch, though, when you consider Bing Rewards and if you, like me, strive to maintain a consistent computing ecosystem (Windows, Xbox, WP7, Bing, Office, etc.).

Ran the gauntlet twice a while back. Bing won 9 out of 10 times. The one time Google won was because I searched "calculator" and Google gave me a proper result.

this has been referenced many times but I still can't access whatever this supposed parallel webpage is. All the links just take me back to bing.com.

primexx said,
this has been referenced many times but I still can't access whatever this supposed parallel webpage is. All the links just take me back to bing.com.

Same here

bingiton.com takes me to bing.com as well. Maybe it only works for U.S users. I tried setting my bing location to U.S and then it asked me to try the bingiton test. I clicked the link and it took my to bing.com again lol. Pretty stupid.