Microsoft's corporate logo gets Windows 8 makeover

There was a lot of excitement yesterday as Microsoft showed off its interpretation of the ideal Windows tablet. The product was welcomed with open arms by the majority of those who viewed the announcement and during the keynote, Microsoft also slipped out a new iteration of its corporate logo.

Seen in the picture below and spotted by Paul Thurott, the new corporate logo takes inspiration from Windows 8 and is based on the Segoe font. While Microsoft has not rolled out this logo across of its divisions, this appears to be the first time the logo has made its debut publicly. There has been no confirmation by Microsoft if this is the new corporate standard, but it is showing up in quite a few places on their website.

The new logo is certainly a noticeable change from the previous logo which you can see above. The updated logo looks fresh, simple and clean compared to the older iteration. 

So what do you think, is it a step in the right direction or are you still tied to the old, yet comforatable logo? 

Source: Winsupersite.com

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LaP said,
I hope MS did not pay the guy who designed this too much money.
I would really like to be paid to design logo using Microsoft Wordpad.

You're looking at art! You should now feel mentally invigorated.

Phouchg said,

You're looking at art! You should now feel mentally invigorated.

If you suspect staring at art has not provided with the required intellectual sustenance, reflect briefly on this classical music.

XMac said,

If you suspect staring at art has not provided with the required intellectual sustenance, reflect briefly on this classical music.

Awesome!

The old is also fresh, simple and clean. Now the fact that anyone who doesn't say he likes the new one will be insulted by the fanboys is another story.

I personally think they should have stuck with the classic logo.

The new "logo" isn't really a logo, and honestly, it's pretty lame.
For a company that is trying to be more innovative and exciting, the new logo is anything but.

I wouldn't call MS typed out in Segoe font a logo. A logo implies that it is more than just typed text. Probably makes reproducing it a lot more cost effective. All you need is the correct font installed.

I highly doubt they're going to replace the tried and true logo for one that looks like it was typed in Wordpad. They've been doing this for years, DECADES even. Look at Windows Logos... the XP lock screen or winver... they don't use the old style logo either in those, Microsoft is just displayed in regular font. It's just a theme, no way is one of the most recognized logos going away.

Andre said,
It's a logotype, not a logo. Huge difference.

That depends, in the video they substitute the spot where their logon would normally be with this iteration.

The old logo is boring. The new logo is slightly more visually appealing. Definitely has stay power. Looks familiar though. Seems like I've seen it here there already. See? The stay power is working already.

New logo for me as the old one has me seething for various cockups over the years (e.g. side winder products, Motorcross Madness 2 bugs, Windows 98 etc). I think it ties in with the new Microsoft Game Studios logo as well.

Microsoft: "We're looking for a new logo, something modern and representative of our new direction."

Logo designer: *Opens MS Word, types 'Microsoft', prints.* - $50,000 please!

I don't see any difference between this and the logo they have been using for most of their products over the last couple of years. It looks identical to the Microsoft logo in the File > Help menu of Office 2010.

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