Microsoft's corporate logo gets Windows 8 makeover

There was a lot of excitement yesterday as Microsoft showed off its interpretation of the ideal Windows tablet. The product was welcomed with open arms by the majority of those who viewed the announcement and during the keynote, Microsoft also slipped out a new iteration of its corporate logo.

Seen in the picture below and spotted by Paul Thurott, the new corporate logo takes inspiration from Windows 8 and is based on the Segoe font. While Microsoft has not rolled out this logo across of its divisions, this appears to be the first time the logo has made its debut publicly. There has been no confirmation by Microsoft if this is the new corporate standard, but it is showing up in quite a few places on their website.

The new logo is certainly a noticeable change from the previous logo which you can see above. The updated logo looks fresh, simple and clean compared to the older iteration. 

So what do you think, is it a step in the right direction or are you still tied to the old, yet comforatable logo? 

Source: Winsupersite.com

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I don't see any difference between this and the logo they have been using for most of their products over the last couple of years. It looks identical to the Microsoft logo in the File > Help menu of Office 2010.

Microsoft: "We're looking for a new logo, something modern and representative of our new direction."

Logo designer: *Opens MS Word, types 'Microsoft', prints.* - $50,000 please!

New logo for me as the old one has me seething for various cockups over the years (e.g. side winder products, Motorcross Madness 2 bugs, Windows 98 etc). I think it ties in with the new Microsoft Game Studios logo as well.

The old logo is boring. The new logo is slightly more visually appealing. Definitely has stay power. Looks familiar though. Seems like I've seen it here there already. See? The stay power is working already.

Andre said,
It's a logotype, not a logo. Huge difference.

That depends, in the video they substitute the spot where their logon would normally be with this iteration.

I highly doubt they're going to replace the tried and true logo for one that looks like it was typed in Wordpad. They've been doing this for years, DECADES even. Look at Windows Logos... the XP lock screen or winver... they don't use the old style logo either in those, Microsoft is just displayed in regular font. It's just a theme, no way is one of the most recognized logos going away.

I wouldn't call MS typed out in Segoe font a logo. A logo implies that it is more than just typed text. Probably makes reproducing it a lot more cost effective. All you need is the correct font installed.

I personally think they should have stuck with the classic logo.

The new "logo" isn't really a logo, and honestly, it's pretty lame.
For a company that is trying to be more innovative and exciting, the new logo is anything but.

The old is also fresh, simple and clean. Now the fact that anyone who doesn't say he likes the new one will be insulted by the fanboys is another story.

I hope MS did not pay the guy who designed this too much money.

I would really like to be paid to design logo using Microsoft Wordpad.

LaP said,
I hope MS did not pay the guy who designed this too much money.
I would really like to be paid to design logo using Microsoft Wordpad.

You're looking at art! You should now feel mentally invigorated.

Phouchg said,

You're looking at art! You should now feel mentally invigorated.

If you suspect staring at art has not provided with the required intellectual sustenance, reflect briefly on this classical music.

XMac said,

If you suspect staring at art has not provided with the required intellectual sustenance, reflect briefly on this classical music.

Awesome!

I don't think it's actually their new logo. The frequently use normal fonts instead of their logo image. Particularly in logos on boxes.

But then again, you could be right. I'd like to wait for an official announcement, though.

"The new logo is certainly a noticeable change from the previous logo which you can see above. The updated logo looks fresh, simple and clean compared to the older iteration. "

Yip, and the old one wasnt much different, both are type faces, only real differences are that the old one was in bold print and had a little slit in the O. Still constitutes clean, and simple.

Tho this seems to be the trend with big companys, pay for a semi exclusive font face and then literally have someone type your brand/name into it.

Still i do prefer this new one, to the old. The old had a hint of XP about it personally, which despite being a fantastic OS in its day, was ugly as sin.

Arceles said,
that looks like tahoma 11... and that's all.

It's actually Segoe which is the font MS had created for Zune HD & Windows Phone. It is a very clean font.

I don't believe that this is a replace for the old logo. Unmodified letters are not my definition of a logo. It fits to Windows 8 but Metro is just a trend of a limited time, like every thing.

thekim said,
I don't believe that this is a replace for the old logo. Unmodified letters are not my definition of a logo. It fits to Windows 8 but Metro is just a trend of a limited time, like every thing.

Even if Metro is a trend, what does that matter?

You realize logos follow trends, right?

Companies update logos to match current trends and styles.

I don't know. The old one is so familiar I don't wanna see it go away

The new one is like... Open Word 2010. Type "Microsoft". There you have it, the new logo.

Hmmmm.

Jarrichvdv said,
The new one is like... Open Word 2010. Type "Microsoft". There you have it, the new logo.

I thought the new logo was the italic flashier one lol....

This new logo isn't even a logo! Like you said, it's just a word in plain font.

andrewbares said,
This new logo isn't even a logo! Like you said, it's just a word in plain font.

No! The "f" and the "t" are connected. It's completely unique.

I like it more simple and clean and that's the type of appearance Microsoft is going for nice, friendly and smooth. Who really uses italic fonts now?

primortal said,
Their site still has the old logo at the top and bottom, http://www.microsoft.com/en-us/default.aspx

So maybe they just did for the Surface PR to make it all look consistent or they just haven't gotten to make the change globally yet.

" While Microsoft has not rolled out this logo across of its divisions, this appears to be the first time the logo has made its debut publicly."

I read that part, "While Microsoft has not rolled out this logo across of its divisions, this appears to be the first time the logo has made its debut publicly." and I don't see anything about that statement in Paul's post, so who made the statement?

You'd figure that microsoft.com is the face of Microsoft and would at least be where the logo change would roll out the next day of announcing Surface.

I lked the old logo, but there was something disconcerting about the 'cracked disc platter' in the middle of it. Perhaps it was only meant to be a CD.