Microsoft's expanding Surface marketing campaign with new web adverts

Microsoft's Surface Pro 3 went on-sale on Friday and to help promote the device, the company is now running a series of web banners. The advertisements, which generally appear above the fold in the top banner spot, started showing up earlier today and will likely show up on your favorite tech sites.

We fully expect Microsoft to start pushing the Pro 3 at every chance they get as this is the company's latest bit of hardware and frankly, it's the best Surface they have ever built. There are several banners that are running across the various ad networks including the two that you see in this post. They all carry the theme of 'the tablet that can replace your laptop' and include a link to the purchasing page on Surface.com.

We have already seen one video advertisement from the company which is currently showing on cable networks across the US and frequently during World Cup coverage. We would bet that Microsoft is also preparing more advertisements for the web, tv, and likely print as well to increase the awareness that its newest tablet, can now be purchased.

While Microsoft's Q4 ends on June 30th, we still don't expect the company to provide any insight into the sales of the Pro 3. Seeing that the device went on-sale at the end of the month, it will likely not have a material impact on the company's operations which would require them to disclose additional information about the sales of the device.

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Umm... slow news day? they've always had web banners for most of their products. I've seen web banners for Surface since gen 1. That's what companies do... duh!

bozthepcnerd said,
"Lighter than air" - Fantastic subtle dig at the MacBook =)

I personally dislike microsoft mentioning its rival every time, it is somewhat childish.

well this time's "lighter than air" is by no means awful, tho.

I got one. It really deserves to be a strong success. It's an engineering marvel. It's THINNER THAN MY SURFACE 2 when you include the type covers one each. Amazing. It works really well.

It's not perfect though. And I really feel like Windows isn't "finished" yet. I'm hoping that Update 2 (coming out the end of this summer) fills some more gaps and makes more usage scenarios more seamless... and that Threshold (next year, "windows 9") will finish he job.

But it's an amazing device, and it deserves the raves it's getting.

pmbAustin said,
I got one. It really deserves to be a strong success. It's an engineering marvel. It's THINNER THAN MY SURFACE 2 when you include the type covers one each. Amazing. It works really well.

It's not perfect though. And I really feel like Windows isn't "finished" yet. I'm hoping that Update 2 (coming out the end of this summer) fills some more gaps and makes more usage scenarios more seamless... and that Threshold (next year, "windows 9") will finish he job.

But it's an amazing device, and it deserves the raves it's getting.

Update 2 is for bringing the start menu back so the whiners can be quiet.

mrp04 said,

Update 2 is for bringing the start menu back so the whiners can be quiet.

I guess you didn't hear... the start menu is being pushed back and won't be in Update 2. So the whining will continue.

Choto Cheeta said,
At the price point, one can have a decent laptop and a tablet !!! Plus, two different platform also :D
Better deal, isn't it ??

That's the promise... a laptop and tablet in one!

The weird thing is... smaller tablets are becoming the norm... somewhere around 8"

The Surface Pro 3 is 12" with a 3:2 aspect ratio... which is about the size of a small lunch tray!

It's big for a tablet... but at least it's more close to a laptop in size.

The Surface Pro 2 was fine for a tablet... but kinda small for a laptop.

It's difficult to get the best of ALL worlds.

Choto Cheeta said,
At the price point, one can have a decent laptop and a tablet !!! Plus, two different platform also :D

Better deal, isn't it ??

I've been using a SP2 for a 6 months. I actually like not having two devices. Only problem is the wife keeps wanting to use it. Guess she can have it and I'll get an SP3 :)

Choto Cheeta said,
At the price point, one can have a decent laptop and a tablet !!! Plus, two different platform also :D

Better deal, isn't it ??

You don't really get it, do you. If I get myself a Surface Pro3 I do not need to lug around a laptop and a tablet, I do not even need a desktop anymore. I can take my system with me wherever I go, have all my important stuff in the cloud and work or play from basically anywhere I like.

If I need Android, I can run it on the Surface Pro. If I need OS X, I can run it of the Surface Pro. And I can basically run all three at the same time.

Michael Scrip said,

That's the promise... a laptop and tablet in one!

The weird thing is... smaller tablets are becoming the norm... somewhere around 8"

The Surface Pro 3 is 12" with a 3:2 aspect ratio... which is about the size of a small lunch tray!

It's big for a tablet... but at least it's more close to a laptop in size.

The Surface Pro 2 was fine for a tablet... but kinda small for a laptop.

It's difficult to get the best of ALL worlds.


The Surface Pro 3 Mini will come out shortly.

Gergel7077 said,

The Surface Pro 3 Mini will come out shortly.

Right... and it will be a nice comfortable tablet... but an even TINIER laptop.

See? It's hard to combine two form-factors.

MrHumpty said,
I've been using a SP2 for a 6 months. I actually like not having two devices. Only problem is the wife keeps wanting to use it. Guess she can have it and I'll get an SP3 :)

You should know better by now, she'll see how better the SP3 is and want that while you're stuck with the SP2 yet again.

Glad to hear that someone's total work and play needs are met with the Surface. That unique situation, unfortunately, doesn't apply to most of us.

Is "most of us"'s play-time defined as 1P-shooter time? Not sure that's the life for me. This device can do a lot for me, including the little PC gaming I do, with an HD5000. Lots of mulla tho.

Michael Scrip said,

Right... and it will be a nice comfortable tablet... but an even TINIER laptop.

See? It's hard to combine two form-factors.


You're nothing but a naysayer just itching to trash a device you don't like. SMH.

TsarNikky said,
Glad to hear that someone's total work and play needs are met with the Surface. That unique situation, unfortunately, doesn't apply to most of us.

The "most of us" you are referring to just means you. You are in no position to state that you know what most people want.

Gergel7077 said,

You're nothing but a naysayer just itching to trash a device you don't like. SMH.

Let me explain... again.

The Surface Pro 3 promises "a tablet that can replace your laptop"

12" may be fine for a laptop... but a 12" tablet is kinda large.

And there is a similar issue with the rumored Surface Pro Mini.

8" would be great for a tablet... but 8" is VERY SMALL for a laptop.

If we're talking about a single convergence device... there are some very real tradeoffs you must deal with.

Do you want a laptop that's also a large tablet?

Or do you want a tablet that's also a small laptop?

Michael Scrip said,

Let me explain... again.

The Surface Pro 3 promises "a tablet that can replace your laptop"

12" may be fine for a laptop... but a 12" tablet is kinda large.

And there is a similar issue with the rumored Surface Pro Mini.

8" would be great for a tablet... but 8" is VERY SMALL for a laptop.

If we're talking about a single convergence device... there are some very real tradeoffs you must deal with.

Do you want a laptop that's also a large tablet?

Or do you want a tablet that's also a small laptop?

Please, save me from your so called explanations. The SP3 promises AND delivers a tablet that DOES replace a laptop as there is no other device out there than CAN make such a claim. The only issue there is about the SP3 is the one you managed to conjure up in your own mind. I prefer to live in reality.

I highly doubt MS would claim the mini to be a laptop replacement and is meant for those that want extra portability while still being able to have Office at the ready in a pinch. Different products for different uses. Or did they not teach you that at iSheep University when Apple brought out their iPad mini?

So continue on with your naysayer, conjured up scenarios. The rest of the world will continue living in reality.

Michael Scrip said,

... but a 12" tablet is kinda large.

Defining product formats by the contemporary Apple product range went of the window with the Nexus One. I'm assuming that's the inference?

Surface innovates the tablet. Good times.

Gergel7077 said,

Please, save me from your so called explanations. The SP3 promises AND delivers a tablet that DOES replace a laptop as there is no other device out there than CAN make such a claim. The only issue there is about the SP3 is the one you managed to conjure up in your own mind. I prefer to live in reality.

I highly doubt MS would claim the mini to be a laptop replacement and is meant for those that want extra portability while still being able to have Office at the ready in a pinch. Different products for different uses. Or did they not teach you that at iSheep University when Apple brought out their iPad mini?

So continue on with your naysayer, conjured up scenarios. The rest of the world will continue living in reality.

How about this scenario... where are all the 12" tablets?

I think Samsung makes one. The rest are 10"-class or even smaller.

Yes... the SP3 has a removable keyboard that will allow it to function as a tablet. A very BIG tablet that I'm not convinced people want... considering there isn't a lot of demand for 12" tablets.

http://i.imgur.com/6zveGm4.jpg

That thing is a monster.

NOTE: I have no problem with the laptop aspect of the SP3. It makes a hell of a laptop.

As a tablet... it's very large.

The promise of the Surface Pro 3 is "a laptop and tablet in one"

But one of those functions isn't exactly ideal.

Mugwump00 said,

Defining product formats by the contemporary Apple product range went of the window with the Nexus One. I'm assuming that's the inference?

Not exactly.

Samsung makes a 12" tablets... but most tablets out in the world right now are 10" or smaller. I don't know why... but they are.

So, by comparison, a 12" tablet is rather large.

Michael Scrip said,

How about this scenario... where are all the 12" tablets?

I think Samsung makes one. The rest are 10"-class or even smaller.

Yes... the SP3 has a removable keyboard that will allow it to function as a tablet. A very BIG tablet that I'm not convinced people want... considering there isn't a lot of demand for 12" tablets.

http://i.imgur.com/6zveGm4.jpg

That thing is a monster.

NOTE: I have no problem with the laptop aspect of the SP3. It makes a hell of a laptop.

As a tablet... it's very large.

The promise of the Surface Pro 3 is "a laptop and tablet in one"

But one of those functions isn't exactly ideal.


By whose standards do you consider 12" as being a monster? Do you not realize that Apple is now making an iphone that is 5.5"? A size that was once considered too big from it's then perfect of 4". Or the iPad 9.7" has now shrunk down to the mini version. All I see you doing is complaining about the Surface.

Times change my friend and bigger tablets, as well as smaller tablets, are what people want. Apple realizes this with the iphone and it wouldn't surprise me if they came out with a larger iPad 12". Heck, it wouldn't surprise me if they came out with a mac hybrid to compete with the surface.

What you think is a monster is the perfect size for someone else. They day Apple comes out with a larger iPad or mac hybrid, you will be singing its praises.

I've read many comments over time here on Neowin about people's wishes for a larger Surface (or Surface-quality hybrid/Ultrabook). I've not handled the SP3 but my casual impressions of the SP/SP2 were that it was on the small side for a device that otherwise could eclipse a dockable laptop.

IMO hopefully this product will be appropriately profitable for MS so that the future of the Surface line is assured, and it isn't just perceived as a incitement for OEMs to pick up the pace of innovation. If it's a business success for MS then it is, however relative, a successful product.

It's pretty clear around here that is it desirable, gargantuan 12"s or not. If only I hadn't just refreshed my desktop.

Gergel7077 said,

What you think is a monster is the perfect size for someone else. They day Apple comes out with a larger iPad or mac hybrid, you will be singing its praises.

No... I actually like smaller tablets.

And traditional laptops.

In my mind... you can't combine those. But that's just me. :)

Mugwump00 said,
I've not handled the SP3 but my casual impressions of the SP/SP2 were that it was on the small side for a device that otherwise could eclipse a dockable laptop.

Yeah... the SP/SP2 was rather small to be considered a laptop replacement... but as a tablet it was great.

The SP3 goes in the other direction... leaning more towards a laptop than a tablet.

I've handled the SP3 (well as much as a could while it was chained to the table at Best Buy :))

As I said before... it's a fine machine. It's just big as a tablet.

I guess I should sign all my posts with "in my opinion" from now on.

;)

Michael Scrip said,

No... I actually like smaller tablets.

And traditional laptops.

In my mind... you can't combine those. But that's just me. :)


Yeah it is a bigger tablet, but by no means it is so big that it isn't just as portable as an ipad 2, 3. That pic you posted clearly shows a SP# that is comfortable to use Well at least you said "in your mind". That is the first step to realizing not everyone thinks or feels they way you do.
What I find hilarious is when isee someone with both an MBA and an ipad at the same time. Talk about inconvenient. No inconvenience for the SP3.