Microsoft's latest TV ad takes a jab at Apple for not offering touchscreen Macs

Microsoft's "Honestly" series of television commercials have been popping up on our screens for the past few months, and most of them try to make comparisons to other products made by Apple and Google. The latest such ad continues that trend, as it makes a gentle poke at Apple for not offering any touchscreen Macs.

Of course, the iMac line is one of the most well know examples of an "all-in-one" PC. However, Microsoft's new commercial, as posted on YouTube, tries to make the case that many people would like to have an AiO like the HP that not only has a touchscreen but can also be used as a large stand-alone tablet.

The example shown in the ad is the HP Envy Rove 20, which depicts a woman planning her wedding. Her friends can place the 20-inch screen on their laps or on a table as they find the perfect dress on Pinterest, check out possible music bands for the big day and more, while the bride claims that she can use it to keep everything within her budget.

The touchscreen comparison between Windows 8.1 and Mac is certainly a valid one and Apple has made no indication they plan to put in that kind of a feature in any of its PC products. It remains to be seen if these kinds of commercials are truly effective at selling PCs with Windows 8.1 installed.

Source: Windows on YouTube

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If it comes with touch for little/no extra price, sure it's not worth quibbling over. But above $50 and i'd have to start questioning it. More than $100 is a deal breaker to many families...

Dell did offer the choice. Considering the price, you can tell what I asked for.

I consider the fact it has no touch screen support a feature :-)

... as do 90% of those who are forced to use Windows 8.

sinetheo said,
I consider the fact it has no touch screen support a feature :-)

... as do 90% of those who are forced to use Windows 8.

Nobody honestly considers that a feature. Just don't use it if you don't want it.

sinetheo said,
... as do 90% of those who are forced to use Windows 8.

Who's forcing you to use Windows 8.x? Send them my way, i'll fix that.

I want a giant touchscreen wall monitor with added smart pen accessories, full windows and one note, that would just be awesome as i write stories and create worlds, would be great to visualise and make notes on a bigger scale. (mood boards, stickies etc and with onenote pen to text, just perfect.)

I like how they start the commercial by saying she wanted a mac....not really a good way to start your Windows commercial

It's more like a lot of consumers are looking for reasons not to upgrade - even if they have to make them up. It's the XP Overhang all over again; however, there's the excuse of the Great Recession to cover up for it.

Why should a user upgrade?

You know not everyone gives a sh** about computers. It is a tool like a blender, car, or a hammer. If they work why replace?! illogical argument to make there is an excuse.

Yes money is an object and there are more important things to invest in like food, a nice home, or if no recession maybe that nice mini van that you can't afford without a 2nd loan that wives all Sooo have in case the daughter joins soccer practice. Nauseates ... so throw out a perfecting good working computer is not an option or low priority for them.

They do not know about security or understand it. All they know is their computer works for an occasional business report and to post on facebook.

I love the touch screen, I like how Windows 8.1 operates with it (though could still be improved upon), but man... when someone asks me about the touchscreens... I have so many issues with them just between all the demo models (which are basically just pulled straight out of the retail box) that it makes me cringe just to say they're fine or not something to consider as another point of failure.

In between all sorts of issues with the touch sticking making the mouse useless, random freezing, autorotate not rotating or being stuck upside-down, or just plain out not even working.

I dunno. I still think Apple could use touch too maybe, but it most certainly wouldn't be a dealbreaker for me if I were buying one.

I'm with Apple on this one.

This push to touch is getting stupid. I have absolutely no doubt that when the time is right, Apple will move into touch and they will do it a hell of a lot better than Microsoft has.

Gungel said,
They certainly didn't on the iPad. The Surface is much better when it comes to touch screens.

I would expect MS to do a better job on the Surface. They had an example to beat, unlike Apple who set it way back when.

I've never personally used a Surface for more than 5 minutes in a store. Looks alone, Windows 8 on a touch device would be a fantastic product.

Wasn't the last iPad and iOS7 released after the Surface? Apple certainly had enough time to make changes that improve the usability. It just shows how stagnant Apple has become.

Gungel said,
Wasn't the last iPad and iOS7 released after the Surface? Apple certainly had enough time to make changes that improve the usability. It just shows how stagnant Apple has become.

What changes need to be made? I'm only interested because I quite like my iPad, and it works really well for what I use it for.

I have an Acer Aspire R7. I find the touchscreen to be great supplementary input mode. Benefits I like with touchscreen:

- Easier scrolling/flicking
- Quick open window selection
- Good for quick zooming in/out
- Fast to pull down Modern apps

I still use a keyboard and the touchpad, while using touch for other activities.

Quikboy said,
I have an Acer Aspire R7. I find the touchscreen to be great supplementary input mode. Benefits I like with touchscreen:

- Easier scrolling/flicking
- Quick open window selection
- Good for quick zooming in/out

I can do the same with my mouse and moving a single finger (middle scroll).

Touch screen (for laptop/desktop) is still an ergonomic disaster, the finger print problems is also a fact, it lacks of a matte screen, it LACKS OF PRECISION. But, over that, a touch screen costs about $50-$100 more than a regular screen. So, i don't think that it is smart to spend more for a feature that we will hardly use. I.e. is a gimmick!.

Anyways, MS is not new in the market of touch computer, after all, MS coined the term TabletPC, however it failed (excluding a niche market) for the same reason that now is failing : features, usability and costs.

A notebook & desktop with touch screen is NOT giving us more BANG FOR OUR BUCKS.

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