Microsoft's latest Windows 8 advert shows the versatility of the platform

Microsoft’s Windows 8 campaign has been going strong since the launch of the new platform back in October. We have seen many web, television and even signage advertisements in various places to help promote Microsoft’s latest operating system.

To keep the momentum going, Microsoft has released another Windows 8 advertisement, this time showing off the many form factors of Windows 8. The video makes several clever transitions and shows off numerous different Windows 8 devices that all have unique attributes to them.

It’s clear that Microsoft wants to show of the versatility of Windows 8 in these commercials to prove that the platform is not only great for the PC but also the tablet. The company is trying to show that Windows 8, with its new approach, is the way forward, as it combines mobile and static needs with one OS.

Windows 8 has been receiving mixed reviews from consumers, and it seems that there is a stark contrast between those who enjoy the new operating system and those who despises it. If you have a touch enabled machine, Windows 8 is a natural fit but for those who are upgrading older machines, the Windows 8 experience may not be as positive.

Despite the mixed reviews, Windows 8 has been selling well with Microsoft stating that Windows 8 has now sold more than 60 million copies

Source: YouTube

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They need to make it clear the desktop is still there as well. Many people won't get that 8 even includes it - that ad certainly doesn't make it clear.

This more than confirms the complete and total failure of windows 8 with consumers, microsoft has been blowing insane amounts of money on adverts trying to get people to buy windows 8 machines and people still do not want them.

They didn't have to do nearly as much advertizing when windows 7 came out, not even close.

Funny the article mentions the 60 million sales but once again it does no good to sell 60 million of anything if your machines are still sitting on the shelves, obviously.

Order_66 said,

They didn't have to do nearly as much advertizing when windows 7 came out, not even close.

Yep, win7 was popular, before even being released.

It just confirms that that Windows-8 for the tablet is really more of an expensive toy or plaything, instead of something to be taken seriously for typical office setting productivity. when will Microsoft come out with a commercial showing Windows-8 on a tablet doing serious work in an office setting? Until then, ignoring the wants and needs of business is a risky proposition. Windows-7 will be around for a long time (at least to 2020).

I guess you didn't realize that Microsoft handle business clients differently. There are Microsoft Business sales representative out there that visit partners, customers, and potential customers to handle the business side of their products. They deal with them professionally with handshakes, face to face, presentations, and swags.

In addition, all of that events that Microsoft are putting out in a yearly basis, free or not, are part of their strategy to promote their products to businesses and IT Professional.

The ads for TV, like this one, are for consumers.

TsarNikky said,
when will Microsoft come out with a commercial showing Windows-8 on a tablet doing serious work in an office setting?

It's a double fail: tablet users don't care, and desktop users are disappointed.
By lusting for tablet market, Microsoft might loose everything.

RommelS said,
I guess you didn't realize that Microsoft handle business clients differently. There are Microsoft Business sales representative out there that visit partners, customers, and potential customers to handle the business side of their products. They deal with them professionally with handshakes, face to face, presentations, and swags.

In addition, all of that events that Microsoft are putting out in a yearly basis, free or not, are part of their strategy to promote their products to businesses and IT Professional.

The ads for TV, like this one, are for consumers.

But I miss all those regional events MS were making on a regular base years ago. Very informative, great advertising for newly launched products.... and great giveaways...

bigmehdi said,

It's a double fail: tablet users don't care, and desktop users are disappointed.
By lusting for tablet market, Microsoft might loose everything.

Summer 2012 called, it wants you back.

This is the type of crap 'idiots' that didn't know better were saying about Windows 8 about six months ago. People have either got it or realized they are NOT going to get but have seen Windows 8 already be IN USE more than OS X, with 99.99% of the people using it, VERY HAPPY.

TsarNikky said,
It just confirms that that Windows-8 for the tablet is really more of an expensive toy or plaything, instead of something to be taken seriously for typical office setting productivity. when will Microsoft come out with a commercial showing Windows-8 on a tablet doing serious work in an office setting? Until then, ignoring the wants and needs of business is a risky proposition. Windows-7 will be around for a long time (at least to 2020).

How cute someone else that hasn't got a chance to try Windows 8.

Windows 8 - more keyboard shortcuts added than any other version of Windows since Windows 95. Why? For traditional desktop/notebook users.

Windows 8 - faster to navigate by MAKING THE START MENU FULL SCREEN and calling it the START SCREEN with Live information on it, instead of dead wasted menu that only popped up.

thenetavenger said,

with 99.99% of the people using it, VERY HAPPY.

Oh really ? Personally I remind when there was the "Vista controversy", I hesitated much less to make the move. (I couldn't resist to the eye candy). Time will tell.

How about an add showing how crappy the music app is....this is my only complaint about my surface/windows8 laptop. Fix it now MS!!!

mrdeezus said,
How about an add showing how crappy the music app is....this is my only complaint about my surface/windows8 laptop. Fix it now MS!!!

Music and sync apps are horrendous indeed.
I do not understand how it is possible that WP8 has been on the market for months and the syncing app is still labeled as Beta.

mrdeezus said,
How about an add showing how crappy the music app is....this is my only complaint about my surface/windows8 laptop. Fix it now MS!!!

Music/Video are suffering. They were split off and given to the Xbox team to develop.

However, it appears this team only gets 'consoles' and the Xbox Music/Video Apps that they developed on the Xbox are the basis of the Windows 8 Apps.

This is where the problem starts, as the Xbox Apps were designed to be 'players' with limited interaction as it on a console.

They need to rip these Apps from that team and give them to people that worked on the Zune software originally.

MS needs to show people that the desktop still exists in full glory. I talk to so many people that don't even know its there. It's not like there's a damn tile on the start screen that says DESKTOP (sarcasm).

Some people you just have to hold their hands though.

And yes, stop showing Fruit Ninja. Pick another XBL game for cryin' out loud.

CSharp. said,
The guys at Microsoft really seem to enjoy that Fruit Ninja game still.

And they need to update Fruit Ninja. Other formats are getting additional playing features to make the game more interesting.

Until they can advertise how Windows 8 is gonna work well with keyboard and mouse on a 26" monitor, i'll stick with the belief that "Windows 8 is for touchscreen PCs only, don't bother upgrading your existing Windows 7 desktops."

Maybe what they didn't explain was that Metro does not work well on a 26" monitor, but that desktop tile works amazing on all 4 of my 26" monitors. And the speed, stability, multiple taskbars, and the Metro interface, intended for when you pick up that tablet on the go, are a big step in the right direction. Metro could have been explained to people as being the touch interface of Win 8, for small screens, but I think you have already figured that out for yourself.

mocax said,
Until they can advertise how Windows 8 is gonna work well with keyboard and mouse on a 26" monitor, i'll stick with the belief that "Windows 8 is for touchscreen PCs only, don't bother upgrading your existing Windows 7 desktops."

May be it does. 3x 22" here.

mocax said,
Until they can advertise how Windows 8 is gonna work well with keyboard and mouse on a 26" monitor, i'll stick with the belief that "Windows 8 is for touchscreen PCs only, don't bother upgrading your existing Windows 7 desktops."

It works well on my two 20" at work and one 22" at home. I think it will do well on you 26".

mocax said,
Until they can advertise how Windows 8 is gonna work well with keyboard and mouse on a 26" monitor, i'll stick with the belief that "Windows 8 is for touchscreen PCs only, don't bother upgrading your existing Windows 7 desktops."

You've just indicated some of the problem that people are complaining about Windows 8. From what you have said, you have not even tried it.

I have a 16" laptop that it is not even a touch screen, and I navigate within Windows 8 between Metro and Desktop without any issues. Mind you, I am also snappning desktop and metro app together.

I also have a desktop that is connected to a 55" HDTV, and I am just using a wireless keyboard and mouse, and I navigate within Windows 8 between Metro and Desktop without any issues.

I have a Hybrid and Surface RT that I use a mouse, keyboard, and touch, and MS did a great job on making it feel natural and easy to use a keyboard and touch screen combined. Try doing keyboard and touch with an iPad, and see how awkward it feels.

There's nothing wrong with mouse and keyboard in Windows 8... why not adjust and adapt instead of whining all the time. The only reason I'd see an issue with mouse/keyboard is if you're on a really old mouse/keyboard without a scroll wheel or window key. Many people who actually use Windows 8 on a daily basis with mouse/keyboard are doing fine with it, it's only the whiners that don't give it a proper try.

j2006 said,
There's nothing wrong with mouse and keyboard in Windows 8... why not adjust and adapt instead of whining all the time. The only reason I'd see an issue with mouse/keyboard is if you're on a really old mouse/keyboard without a scroll wheel or window key. Many people who actually use Windows 8 on a daily basis with mouse/keyboard are doing fine with it, it's only the whiners that don't give it a proper try.

Two different issues here:
I can decide to adapt to something new and different of I feel or it is,shown to me that adapting will be advantageous to me.

The things that most puzzle me is that W8 comes with no useful, detailed, interactive tutorials.

Putting together such tutorial would have been extremely beneficial to the first point I indicated. Explain people how to do something and why doing in this new way is better than the old one. It is not rocket science....

Fritzly said,

Two different issues here:
I can decide to adapt to something new and different of I feel or it is,shown to me that adapting will be advantageous to me.

The things that most puzzle me is that W8 comes with no useful, detailed, interactive tutorials.

Putting together such tutorial would have been extremely beneficial to the first point I indicated. Explain people how to do something and why doing in this new way is better than the old one. It is not rocket science....


Move mouse to top corner or swipe from right.

What other tutorial do you need?

Crimson Rain said,

Move mouse to top corner or swipe from right.

What other tutorial do you need?


There is much more you can do with W8.... but I let you discover by yourself..

Crimson Rain said,
Sure.

If you need anything more than this, you are a wanna-be power-user but a failure actually.


Sorry but I already am... what I wanted to be.
BTW Explaining to someone who has never used W8 how, for example, how to close an open app dragging it down wit the mouse " a power user" task.... you still have a long way to g

why do you need to close the app again?
(since you are saying this, you are obviously not a power-user who should be discussing these topics)

Crimson Rain said,
why do you need to close the app again?
(since you are saying this, you are obviously not a power-user who should be discussing these topics)

Besides I mention it just as an example, there are reasons to do it:
Because people are used to do it and the best way to introduce people to new things is to make the transition as unnoticeable as possible, therefore show them as to do things they are used to do.
Anyway I am glad that you have the same narrow mindset that seems so popular at MS; you should apply with them; similis cum similibus....

An average user is shown exactly what they need: move mouse to top right.

The ones who will need more, will be able to find out things themselves. So stop talking nonsense.

Crimson Rain said,
An average user is shown exactly what they need: move mouse to top right.

The ones who will need more, will be able to find out things themselves. So stop talking nonsense.

Keep your "Directives" for someone else; I surely do not feel to comply with your diktat

They got ONE thing right in that advert. They showed people how to close an app. If they run more ads, that show people HOW to do common tasks, then people will know how to use Windows 8 before they even make the purchase. This seems so ridiculously simple of a concept. Why is this so hard Microsoft? Dump the fluff, and give them the goods.

RommelS said,
The versatility it is showing is that Windows 8 is an all in one OS for tablets, hybrids, notebooks, and desktop.

Jack of All Trades, Master of None.

This is all the fluffy stuff. I want to see an advert that shows how good it is for desktop users and people that dont spend all day on social media.

Orange Battery said,
This is all the fluffy stuff. I want to see an advert that shows how good it is for desktop users and people that dont spend all day on social media.

Unfortunately, this kind of ad is not design for tech geeks like us, and you will never find one because regular consumers out number us.

Orange Battery said,
This is all the fluffy stuff. I want to see an advert that shows how good it is for desktop users and people that dont spend all day on social media.

And even for people that spend all day on social media, this ad shows nothing.
This ad is selling an expensive and useless toy.

bigmehdi said,

And even for people that spend all day on social media, this ad shows nothing.
This ad is selling an expensive and useless toy.

*facepalm*

Orange Battery said,
This is all the fluffy stuff. I want to see an advert that shows how good it is for desktop users and people that dont spend all day on social media.

Basically, you want Microsoft to show you something you already know how to do?

this ad shows almost NOTHING except a game and a stupid video. Certainly shows no versatility.

I suspect the target audience would be those with IQ's below 20.

dvb2000 said,
this ad shows almost NOTHING except a game and a stupid video. Certainly shows no versatility.

I suspect the target audience would be those with IQ's below 20.

So you are saying you enjoyed the ad, being the targeted audience?

Seriously, the ad is cute, that is it.

It does not set out to inspire world peace, or geopolitical action. Ok?