Microsoft's logo isn't getting a makeover, after all

It's starting to look like we know a lot less about Microsoft's new brand image than we thought we did; first we found out that Metro was getting a new name, and now it turns out that the new Metro-style logo we were all anticipating isn't official, either.

We got our first glimpse at the new understated logo during the Surface announcement, and it wasn't long before it started showing up online and on other Microsoft products. At the same time the old Microsoft logo we know and love was still hanging on, though, and apparently that's not about to change.

CNet Asia's John Chan (by the way, thanks for the Neowin shout-out in your article, John) raised the question in a recent article, and got the following response from Microsoft:

This is not a new logo. Segoe is the font that we use in many of our product experiences and marketing materials. You will see the word Microsoft showing up from time to time in the Segoe typeface, which reflects the look and feel of the new experiences we are creating. We’ll also continue to use the traditional Microsoft logotype.

So... the new 'logo' really isn't a logo at all. It's just the corporate name written in text. Which is a little odd, considering that it's being used an awful lot like a logo.

We're really not sure why Microsoft isn't going out on a limb with the new logo - they've given pretty much every other corporate logo a new coat of paint, so they're clearly not afraid of being bold with their new image. At the same time, it seems like keeping the old logo around along with the new one (we don't care what they say, it is a logo) will actually be more confusing to customers than just going all out with the new look.

Source: CNet Asia

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We're having a discussion about what font Microsoft chooses to use when writing their company name. They have like a 90% market share and have for years and years, I'm pretty sure they could write their name in Comic Sans and nobody would care.

I don't understand why anyone thought this was a new logo, it's been in the Office 2010 splash screens for years!

jasonon said,
the new one looks nice. the old one looks so 90s. it doesn't resemble any of M$'s products
so is the use of M$ as a abbreviated form of Microsoft. SO STOP USING IT!

slayr007 said,
so is the use of M$ as a abbreviated form of Microsoft. SO STOP USING IT!

"M$" isn't representing the 1990's, not at all!
Immature behaviour isn't typical of a certain decade, it's timeless.

GS:mac

wotsit said,

Cus it looks dated and they're trying to be a 'new' Microsoft


Yeah, and (hypothetically speaking) if they fail with all that metro mess, they are back to where they were before with a new logo representing a fail.

Rather - if anytime - change it later to be safe.

Btw: Keep the old logo, it's excellent and recognized.
I just adore it, well designed!

GS:mac

I thought the "new" logo was too simple -- nice, but at the sametime too simple. Good to see the old/current logo will stay.

if you guys notice, the "s" and the "t" in the new logo is joined; stylized, just like the old logo. It's strange how similar the two look.

FalseAgent said,
if you guys notice, the "s" and the "t" in the new logo is joined; stylized, just like the old logo. It's strange how similar the two look.

What word are you looking at? Microstof? Microfost?

FalseAgent said,
if you guys notice, the "s" and the "t" in the new logo is joined; stylized, just like the old logo. It's strange how similar the two look.

Yeah they've altered the kerning

FalseAgent said,
if you guys notice, the "s" and the "t" in the new logo is joined; stylized, just like the old logo. It's strange how similar the two look.

I guess you mean the FT... and, this is called a Ligature.
It is very common, and theoretically, you should be seeing it everywhere.
It happens commonly with F... FI, FL, FT, etc
So MS probably didn't make much of an effort to achieve that, the font does it on its own.

http://en.wikipedia.org/wiki/Typographic_ligature

Timan said,
They should just stick it out and keep the old logo, segoe trend will only last so long.

font fads... like comic sans in 1998!!!! XD

Shame to see them backpedal like this. The new logo actually looked very good and modern, while the old one looks like it belongs on a box containing Windows 95 software. Between this and distancing themselves from Metro, you've got to wonder if Microsoft is already concerned about how Windows 8 will sell.

Windows Nashville said,
Between this and distancing themselves from Metro, you've got to wonder if Microsoft is already concerned about how Windows 8 will sell.

... What?

you've got to wonder if Microsoft is already concerned about how Windows 8 will sell.
They aren't getting 50 license sales from me, that's for sure. My business and personal PCs are staying with Windows 7.

It makes sense; using a common font that's available in your operating system wouldn't be a good idea for a logo font. The font used for the Microsoft logo and the unique way the 's' cuts into the preceding 'o' and the tight kerning of the letters 'ft' make it something that others couldn't imitate super easily.

Zagadka said,
"It's just the corporate name written in text."

That is the most deflatingly blunt statement to be made.

And that's basically Metro as well