Microsoft may be looking to make a 'strategic investment' in Foursquare

A new report is stating that Microsoft is looking to make a strategic investment in Foursquare, the popular application that allows you to document your travel by ‘checking in’ to locations.

In the past, Microsoft has made strategic investments, so the idea of Microsoft wanting to partner with growing platforms is not uncommon. One of the best investments, in terms of value, has been the $240 million dollars Microsoft pumped into Facebook. This has been a key move for Microsoft as Bing is now integrated in to some of Facebook’s search queries that is helping to cement Bing as a viable alternative to Google.

An investment in Foursqaure (not to mention that Foursquare has now arrived on Windows 8) is certainly a strategic move so that the company can capitalize on the future plans of the platform in the same way it has been able to utilize its Facebook links.

While Microsoft has not yet officially announced the investment, the source of the information, Dina Bass, has a solid track record on reporting Microsoft rumors.

Source: Dina Bass

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Also I am sure they are trying to keep it from going into Google's wing like they did with Waze. How about making a sizeable investment into Vimeo and give YouTube a bit competition. Video streaming needs competition in order to get innovation.

I'm not so sure that Vimeo owned by Microsoft would be a good idea. Vimeo is very artist friendly and Microsoft probably would force it to go YouTube way , and that's a bad way. But if they would allow to function exactly how it is now, I'm all in.

mantragora said,
I'm not so sure that Vimeo owned by Microsoft would be a good idea. Vimeo is very artist friendly and Microsoft probably would force it to go YouTube way , and that's a bad way. But if they would allow to function exactly how it is now, I'm all in.

That is why I mention buy a stake in vimeo not purchase vimeo. YouTube does need competition and I think vimeo could give it some.

No.. I quoted a response regarding artists and their videos.

I guess it could be coupled into Video as well. If you have used XBOX Music aka. Zune you would notice it offers a lot of information on musicians. If they could incorporate music videos under the artist section which are HQ versions from Vimeo, this could be great!