Microsoft's 'Meet the new Surface' video is classical, drops the dubstep

Microsoft announced today the new Surface 2 and Pro 2 and along with it, has posted up a new video on YouTube that reminds us of the original Surface RT announcement.  Like many other Microsoft videos, this is a product announcement video and not intended to be a full-featured video describing the new specs and kickstand.

We have posted the video above and it tends to mix in a bit of classical music with a modern spin. We are quite happy to see that Microsoft appears to be over its dubstep fetish and is reverting to more timeless music in its videos.

You can read more about the new Surface here and the Surface Pro here; with availability and pricing posted here

Source: YouTube

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For the love of... Did they not learn ANYTHING from the disaster of their previous Surface marketing campaign? This ad is just down-right annoying! Oooo, two-step kickstand and thinner... How about showcase the damned features once in a blue moon?

What a joke.

-=MagMan=- said,
For the love of... Did they not learn ANYTHING from the disaster of their previous Surface marketing campaign? This ad is just down-right annoying! Oooo, two-step kickstand and thinner... How about showcase the damned features once in a blue moon?

What a joke.

Have you used Windows 8/8.1? Then you already know the feature set.

It's probably been said but why don't they point out things that the Surface 2 can do? Point out its strengths and not try to show how technologically advanced the graphic artists of the video are. I think I want one but not because of this video.

I'm a huge fan of classical music, so I've loved all of the Surface announcement videos I wish they kept the commercials in this tone too

Oh, I shall miss the dancing Surface ads.

Not!

For real, this is a very nice ad, and that silver Surface does look nice but I'm going to first have to look at it in person and check it's not white.

All of Microsoft's announcement videos are like this, even the original Surface was. Each commercial (for example the dancing one) is targeted to different audiences. That's why there was the fun dancing one, the serious feature focused ones, the family ones, etc. I don't get people's whinning.

Strange video! They didn't seem to spend an awful lot of time showing you the product, rather lots of fancy visual effects.. but I think I like it more than the loud / dancy / colourful stuff.

What is there to show? The product runs windows 8.1, should they have done a OS demo? The real changes appear to be a new processor, modified kickstand, and a thinner/lighter design, at least that's what I gather from watching this.

n_K said,
I think it's time MS got new marketing staff in, too long, slow and dull.

I found it interesting, and somewhat refreshing. I guess different things appeal to different people, so there really is no right answer to marketing.

n_K said,
I think it's time MS got new marketing staff in, too long, slow and dull.

I believe this is more for the presentation. I don't believe you will see this on television anytime soon.

n_K said,
I think it's time MS got new marketing staff in, too long, slow and dull.

I didn't find it dull. Rather a bit scary almost. Is it just me or does the ad seem *very* masculine in a sci-fi/tech way. I wonder whether this appeals to women at all (or maybe it isn't even supposed to). Sorry in advance if that sounds sexist...

C#Rocks said,
you mean that laughable dancing video made sense ?

Not sense, but the consumer could go into Best Buy and say I want the *Click* tablet.

Lord Method Man said,
Glad they decided to start marketing to adults.

The original Surface video and Xbox One video were more awe inspiring. This is the first one of these videos I didn't find exciting. Don't know if they need dubstep, but this video didn't work for me at all, it is so sleepy and boring.

I love these pedestal videos that MS does for all of their new hardware intros though. It is a cool motif, but they completely failed on the execution of this video. It makes it seem like a very boring and dull product. Didn't make the device look sexy or exotic like the Xbox One and original Surface pedestal videos did.

Edited by Avatar Roku, Sep 23 2013, 5:14pm :

If the music is what we are commenting about (good or bad), then Microsoft didn't capture our attention on what the advertisement is about.