Microsoft's new Bing article series takes a dig at Google

Microsoft launched its Bing search engine business less than four years ago and now the engine looks like it has finally made some inroads in competing with Google, at least here in the US. Today, Microsoft launched a new series of articles on its Bing blog that promises to offer up more information on how Microsoft develops the search engine.

The series of articles has the umbrella title "Bing Your Brain" and are being written by Bing behavioral scientist Matt Wallaert. In today's blog post, Wallaert says that his job has him working "at the intersection of psychology and technology." That leads into the first blog entry which talks about how Bing handles all of the different choices that it can make when someone types in a search string.

Wallaert gives an example of how too much choice can be a problem. He says:

There are over five million pages for the search “best salad dressing” and each one is a potential option. A search engine’s job is to determine the few that may be most helpful: we reduce the number of choices from millions down to the few that matter most. In search technology, this is often called “relevance”, and it is something that search engines are always looking to improve.

Wallaert says that Bing's link with Facebook allows for normal search results to add information from experts and even friends who might be able to offer more help on a specific search string. However, Wallaert couldn't resist taking a dig at Google, saying near the end, "It is one of the important ways we’re trying to make your search better and since we never share your social network data or use it to sell advertisements (unlike some other search engines), why not give it a try?"

Source: Bing blog | Image via Microsoft

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27 Comments

Commenting is disabled on this article.

I just wish Bing would do arbitrary conversions like "convert 25 km to miles", instead of sending me to a page to do the conversion. And provide answers to clear cut questions.

One of the first things people ask me when I inevitably end up "fixing" their windows PC's (removing bloatware, toolbars, stopping unnecessary services etc...) is "please put my search back to google from whatever it is using now", which is bing. I have yet to meet in person one single fan of Bing.

That's just a bad way to look at the big picture...

People have been told by the "professionals" (or tech oriented friends/family, or whatever) over the last 10 years to use google, because everything else sucks (witch was pretty much true), so they still use what they "know" is best, and automatically assume everything else sucks... So it's logical that they ask for google...

If you, however, as a "professional", tell them now that google isn't good anymore and/or is evil, and bing is better (and they don't have to relearn anything and so on), some (if not many) will choose to stay on Bing, especially if they trust you (otherwise they might not believe, and insist on google anyway)...

Not saying you should "convert" people to bing or anything, don't care, use what you feel is best. I for one ditched google almost completely now (including gmail), and I don't miss it a bit. Bing (and outlook.com) works just better for me...

Bing is horrible outside the US. Results in spanish are a mess, specially if you're searching for something that is not totally mainstream.

sanctified said,
Bing is horrible outside the US. Results in spanish are a mess, specially if you're searching for something that is not totally mainstream.

Yeah, I'm lucky I search in English (New Zealander here ) but IMO google still provides *better* search results. Of course I really like what bing do, honestly. And I find myself mentally in arms over which is better, google's services or the live services (if you've actually tried both you'll agree) Personally I think google is getting a little evil with how they do business. I still use google the most and it works best for me but if I had a WP I'd probably use bing just as much as I google now.

<3 google, <3 bing. Just saying

I live "outside US" (or EU, or Japan, or xyz...). Bing works fine for me... but I did switch to US on "Bing Worldwide", to get the new updated experience. And I very rarely search for local stuff and/or in the local language (when I do, the results aren't that different from google though). Don't use maps, since all maps are just useless for this area (including google).

Anyway, my only "complain" would be that new features/updates for bing roll out too slow outside the US... but, like sad, you can just switch to US in Worldwide settings to circumvent that...

jakem1 said,
It's better than Google in the UK.

Could be that is a language thing? Anyway, great thing we have choices. Bing is just not for me. Specially after google implemented its new image viewer.

Bing is okay unless you are searching for something obscure. Example: When is the winter solstice, both Bing and Google will get the job done but if you ask, when will the winter solstice end in 2013 bing will have trouble finding the answer.

cris178 said,
Bing is okay unless you are searching for something obscure. Example: When is the winter solstice, both Bing and Google will get the job done but if you ask, when will the winter solstice end in 2013 bing will have trouble finding the answer.

I just tried it and both gave the same results. I think its a matter of which design a person likes better. I find Bing works good for me and I get perks for using it.

dude, I just tried that search in both and they both basically gave the same answers just in different places on the first page. try again. bing has improved a lot.

I agree with cris, I'm an MS fanboy so I use Bing as much as I can, but I know when I'm gonna search for something hard to find : Google

After being forced to use Bing on my WP8 phone (apparently I can change it, but I haven't been bothered), I can honestly say, Google kicks Bings ass.

google search sucks these days, typing in anything that has "torrent" (for example) in the search terms will get you the most useless results. A 2 year old could give you a better answer than google!

Its why Bing is now my home page, after 15 years or more of having google.
Added benefit no more G+ rubbish

dvb2000 said,
google search sucks these days, typing in anything that has "torrent" (for example) in the search terms will get you the most useless results. A 2 year old could give you a better answer than google!

Its why Bing is now my home page, after 15 years or more of having google.
Added benefit no more G+ rubbish

Google is only 15 years old and I doubt you started using it in 1998. =\

david said,
Google is only 15 years old and I doubt you started using it in 1998. =\

Not sure why you think I wasn't using the internet before google came into existence or why I didn't start using it as soon as it became available ?????

headsup - I was also using dogpile as soon as IT came into existence.

david said,

Google is only 15 years old and I doubt you started using it in 1998. =\


I used google when it first came out, think I searched for 'digimon music' and got nothing relevent and went back to AV. Just because something was new means people didn't use it in your mind...?

dvb2000 said,

Not sure why you think I wasn't using the internet before google came into existence or why I didn't start using it as soon as it became available ?????

headsup - I was also using dogpile as soon as IT came into existence.

Lol