Microsoft's Times Square store opens, draws massive crowds

Image Credit: Paul Thurrott

Microsoft is throwing a massive party in New York for the launch of its latest OS, Windows 8 and launching alongside Windows 8 is Microsoft's first tablet, the Surface. 

Image Credit: Nick Wingfield

We have gathered a few images from twitter that show the scale of the event that Microsoft has put together in New York and it is nothing short of impressive. Along with the party, Microsoft opened one of its many pop-up retail locations in Times Square that brought with it a massive crowd.

Image Credit: Dina Bass

It's clear that Microsoft made the right decision to open a store in Times Square as it will be an easy location to find for consumers this holiday season. Microsoft, naturally, is hoping to draw crowds to its stores this year with the Surface, Windows 8 and Windows Phone 8. With all of these new products, Microsoft is expecting solid holiday sales.

Image Credit: Ina Fried

Let us know if you see any holiday pop-up shops in your neighborhood or even retail outlet, we will be curious to see if foot traffic picks up in the coming weeks. 

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61 Comments

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I gotta' give kudos to Microsoft for not only making a great OS but also making a great piece of hardware. I'm a Microsoft and Apple fanboy and (I'll admit) I Iove my Mac Mini but the Surface and Windows 8 is something really great and I also love how excited they are about this. It shows that they're really trying hard (and succeeding) at this.

cool thing MSFT did: allow anybody who wanted to have their box signed by Panos and other key surface designers. when was the last time you got apple to sign anything

still not available to download, but will buy when i get up...
MBA meets windows 8 (and since the ssd is only 128gb, OS X , we will not miss you here)

Colin McGregor said,
wow I guess the kids on this site were right and W8 will be a complete failure from the start. /s

I see what you did there

I'm starting to believe the people on this site really are kids because God forbid you hadn't specified the /s tag, they would have been all over you.

laserfloyd said,
Desktop apps now showing in the store. Lightroom and Photoshop Elements to name a couple.
I doubt they're designed to run on WindowsRT.

So weird - it looks like the Apple store but with neon colors. It even has the t-shirts and VIP necklace things for the employees.

I guess in the future technology will all be the same - the biggest thing we'll have to worry about is what color we want our computer to be and which store is closest.

Jahooba said,
So weird - it looks like the Apple store but with neon colors. It even has the t-shirts and VIP necklace things for the employees.

I guess in the future technology will all be the same - the biggest thing we'll have to worry about is what color we want our computer to be and which store is closest.

How can you compare the two? Apple is selling hardware while Microsoft is selling software...

Crisps said,

How can you compare the two? Apple is selling hardware while Microsoft is selling software...

*cough* Surface *cough*.

A340600 said,
That looks fun!!! Shame there aren't any Microsoft Stores here in Miami.
I think they were about to open one in Aventura Mall, but not sure what happened, didn't see it a week ago.

COKid said,

Ft. Lauderdale?

Too far, but I just looked online and there's a popup store at Dadeland Mall! That's close to me :-)

Sas Center said,
I think they were about to open one in Aventura Mall, but not sure what happened, didn't see it a week ago.

There's is a popup store at Aventura Mall. When I checked the Store online for locations, there were none for Miami but now there are two popup stores, one in Aventura Mall and one in Dadeland Mall (I'm close to Dadeland Mall).

pierrerv said,
I wonder if Walmart will be carying the windows 8 pro copy tomorrow? I'd get one

When I visited walmart today, the I watched the staff go through the OOBE experience and set Windows 8 PCs up. So to answer your question: Yes.

pierrerv said,
I wonder if Walmart will be carying the windows 8 pro copy tomorrow? I'd get one

yes ii already saw it with mediacenter addon for 99 or atleast that what the package said

Xiaofang Zhang said,
Angry birds space is out in windows store now!!!!!! And it is only $4.99

Already bought it. Runs great with mouse even, very impressed with how smooth it is and how well it scales on my 24" and smaller screens. Xbox Live integration is pure win too

Looks like the Windows 8 launch is off to a good start. I honestly didn't think they would get such massive crowds. Microsoft really has planned the launch of Windows 8 well.

Matt123 said,
Looks like the Windows 8 launch is off to a good start. I honestly didn't think they would get such massive crowds. Microsoft really has planned the launch of Windows 8 well.

Why WOULDN'T they get this much interest? They're advertising like hell, launching with a ton of product partners advertising like hell and really being creative with their marketing/branding.

spudtrooper said,

Why WOULDN'T they get this much interest? They're advertising like hell, launching with a ton of product partners advertising like hell and really being creative with their marketing/branding.

True i guess your right they did advertise windows 8 to death. it just seems so strange to so much hype and anticipation around something that's not an iPhone or iPad.

siah1214 said,
This OS is a FAILURE! No one will ever want it! IT's too different! Change sucks!

Change hates you. It's not the other way around.

siah1214 said,
This OS is a FAILURE! No one will ever want it! IT's too different! Change sucks!

Dude, you must be ****ed right now. iSheep

siah1214 said,
This OS is a FAILURE! No one will ever want it! IT's too different! Change sucks!

I know you're in pain, but try to get some sleep.

siah1214 said,
This OS is a FAILURE! No one will ever want it! IT's too different! Change sucks!

You forgot to add </s> tag

simrat said,

You forgot to add </s> tag


Christ I didn't realize everyone on this website didn't have a sarcasm detector. My post was dripping with it.
Dude, you must be ****ed right now. iSheep

Actually I'm waiting for my surface to get here tomorrow, but whatever.

siah1214 said,

Christ I didn't realize everyone on this website didn't have a sarcasm detector. My post was dripping with it.

Well, people tend to miss that as soon as the first reply implies it's not sarcasm

Wow reading the comments on here makes my day

simrat said,

You forgot to add </s> tag

He used caps and multiple exclamations. I don't think it needed anything more the sarcasm was so obvious.

uh that's impossible, all the apple people are posting pictures of empty stores! how can this be? Obviously they where all paid to be there</s>

neufuse said,
uh that's impossible, all the apple people are posting pictures of empty stores! how can this be? Obviously they where all paid to be there</s>

Maybe because not all stores launched today?

My store doesnt start selling until Friday.

MidTxWRX said,

Maybe because not all stores launched today?

My store doesnt start selling until Friday.

In fact, the store in NYC was the first to open and sell copies of Win8 in North America, as per Kevin Turner as he opened the store. I don't think any of the other stores open until Friday morning to start selling, so this would be expected for every store BUT the Times Square location. Even the NYC location at Columbus Circle doesn't open until tomorrow morning at 8AM.

Wow. Honestly, I wasn't expecting that many people to show up.
Good on microsoft. They've really pulled out all the stops for this launch. And just a few more hours until I get my windows 8 copy as well.

deadonthefloor said,

Ditto.

I guess there might be something to this viral marketing afterall.

Came for the product launch; left with a rhinovirus infection. *sneezes*

PmRd said,
Lol this makes the lines at Apple stores look pathetic

i don't know, none of those people look like they were camped outside for a few days

timster said,

i don't know, none of those people look like they were camped outside for a few days


and that's the difference between apple fanatics and windows users. windows users aren't just a bunch of mindless sheep.

aviator189 said,

and that's the difference between apple fanatics and windows users. windows users aren't just a bunch of mindless sheep.

Microsoft has faster servers so you don't have to wait in line for days.

timster said,

i don't know, none of those people look like they were camped outside for a few days

Exactly, that's what really pathetic about it

PmRd said,
Lol this makes the lines at Apple stores look pathetic

Yeah, totally! I mean, this Microsoft store is holding an OUTDOOR CONCERT IN THE MIDDLE OF TIMES SQUARE, but I bet all those people are totally there to see Windows 8!

greenest said,

Yeah, totally! I mean, this Microsoft store is holding an OUTDOOR CONCERT IN THE MIDDLE OF TIMES SQUARE, but I bet all those people are totally there to see Windows 8!

Are you really that ****ing dumb?

greenest said,

Yeah, totally! I mean, this Microsoft store is holding an OUTDOOR CONCERT IN THE MIDDLE OF TIMES SQUARE, but I bet all those people are totally there to see Windows 8!


They're pointing their cameras at the microsoft store, not in the opposite direction...

If they were there for a concert we'd see all those cameras facing elsewhere.

timster said,
i don't know, none of those people look like they were camped outside for a few days
Just because they *possibly* have not camped out for a few days doesn't mean that it's not the equivalent of an Apple product launch. I love Apple and a majority of it's products (not including the iPad though) but the Surface is an innovative product and people love.

aviator189 said,

and that's the difference between apple fanatics and windows users. windows users aren't just a bunch of mindless sheep.

On Windows there are a number of very good project management systems that help busy people manage their time. On Mac you can play tunes.

BGM said,

no, but you are. it was sarcasm

Lol, yeah right, read his post again, he's saying the people we see are not there for the Windows launch.

Major Plonquer said,
On Windows there are a number of very good project management systems that help busy people manage their time. On Mac you can play tunes.

I don't want to contribute to the divisive nature of this thread, but I have to call out the ridiculous comments, even if they're obviously meant more to incite squabbling (troll) than to actually mean what they say.

Even if you are fair to presume an Apple computer is used by most consumers for consumption (playing tunes), your use of the word "can" suggests that is the limit of what you can do. C'mon, presumably we're all technology buffs on a site like this. Y'all know Mac OS X is built off Darwin, which is a custom build of FreeBSD, a UNIX-based system. OK, it has a pretty GUI and lots of consumer-oriented content, but frankly, I can set up a full web development environment on a consumer-level laptop straight from the terminal command line with the exact same set-up as whatever's on your production server... Apache, Perl, PHP, SQL, what-the-****-ever.

Also, now that Macs use x86 standard hardware, for YEARS now there have been inexpensive, elegant, and simple solutions that allow you to seamlessly also run "very good project management systems [developed for MS Windows] that help busy people manage their time," ... I'll just also note the irony of you spending your time making snide comments on an internet forum about how "busy" people (i.e. "important" people, presumably like yourself) have whole software suites to manage their time. What, did you get a notification "2:30pm, 15 minutes of vigorous pro-Microsoft online trolling"?

Also regarding the size of the crowd, good for Microsoft! At least they're making a best effort. They're smart, and as big-money as they come; if I were them, I'd have made sure to exploit the situation by utilizing the old Beatles trick... the band manager hired girls to scream with glee at seeing them, and suddenly all the other girls were ga-ga over the Beatles, too. It comes down to the product though, and we'll just all have to see. Version 1 of something always has problems.