Most Microsoft senior leaders are now executive vice presidents

Microsoft's newly revised corporate structure has a small but interesting change for the senior leaders at the company. Many of the top execs at Microsoft had "President" in their formal title. Now the new structure has given all of the senior leaders the new title of "Executive Vice President" in charge of their particular divisions.

In the newly revamped Senior Leaders web page at Microsoft, you can see that only Microsoft Chief Executive Officer Steve Ballmer and Chief Operating Officer Kevin Turner have kept their titles. Everyone else on the page is now an "Executive Vice President".

The big question: Why make nearly every major executive at Microsoft a VP? Some are already speculating that this new structure, and indeed the entire reorganization, gives even more power at Microsoft to Ballmer. Many have wondered if he will even groom a possible successor when he leaves as CEO and this new revamp of the company makes predicting a future replacement for Ballmer harder than ever.

Ballmer will hold a phone conference with members of the media and financial analysts today at 12:30 pm Pacific Time (3:30 pm Eastern Time) to talk more about today's announced changes.

Source: Microsoft | Image via Microsoft

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I don't care about the top... but this is BS... the VP's stick more money into their pockets while the workers are spit on from a remuneration point of view. Yes i work there

It's only a title but calling everyone a President pretty much implies that they're the top of their little isolated group. Dropping everyone to EVP kinda breaks that, which is important if you're trying to get everyone to work together.

I suspect Tony Bates is being groomed for a larger role down the road. Hope he does well in his expanded role at Microsoft.

LMAO....here, let's promote you, because of the stellar job you've done and how well our stock 7 products have been selling hahhaha.
Best thing that could happen to MS would be a collapse, so they would be "hungry" again.

naap51stang said,
LMAO....here, let's promote you, because of the stellar job you've done and how well our stock 7 products have been selling hahhaha.
Best thing that could happen to MS would be a collapse, so they would be "hungry" again.

Care to elaborate on this theory of yours? Also, why shouldn't they get promoted if they've done something well?

Sszecret said,

Care to elaborate on this theory of yours? Also, why shouldn't they get promoted if they've done something well?

Tell me one thing they have anything done well recently. MS is a train wreck right now.

Auditor said,

Tell me one thing they have anything done well recently. MS is a train wreck right now.

No wonder quarter after quarter they keep making huge profits

StandingInAlley said,

No wonder quarter after quarter they keep making huge profits

Quarter after quarter profit is Monopoly on OS and Office suite. You should be smart enough to see this. Every computer purchase comes with pre-installed Windows. Now not every one is going to build their own computer obviously. I recently found very good alternative to Office called Kingsoft Office for $69, I get perpetual licence to use word, powerpoint, and excel with nice interface and full compatibility with MS office format. So bye bye MS office.

MS is pushing its luck too far and got arrogant, but if they don't listen to their consumers and their core market then they will fail eventually. It does not appear very obvious at this moment but this is what history tells us.

Auditor said,

Quarter after quarter profit is Monopoly on OS and Office suite. You should be smart enough to see this. Every computer purchase comes with pre-installed Windows. Now not every one is going to build their own computer obviously. I recently found very good alternative to Office called Kingsoft Office for $69, I get perpetual licence to use word, powerpoint, and excel with nice interface and full compatibility with MS office format. So bye bye MS office.

MS is pushing its luck too far and got arrogant, but if they don't listen to their consumers and their core market then they will fail eventually. It does not appear very obvious at this moment but this is what history tells us.

You really don't understand how this industry works do you? The point is that companies don't innovate year after year but improve on existing things. This is the reason you don't see major tablet players like Apple coming out with new product every year but instead taking their products like iPad and improving the specs and selling it year after year. In the case of iPhone, design is changed only once in two years. In the case of iOS, a major haul happened only after 5 years. Look at OSX. Do i need to continue with this?

If you are happy with something that's good for you. Having choices is good. I might not enjoy Windows so I'm using OSX on my MBP.

Also MS works in a very different manner. They aim for long term and not short term

Auditor said,
is pushing its luck too far and got arrogant

Umm... they are a devices and services company that brings all their services on all platforms (even competing ones). They've listened to consumer's feedback constantly and applied the changes that were necessary to make while retaining their own vision (otherwise they can't innovate if they reverse every single thing people whine about because they can't handle change). Windows Phone is now #3 and the fastest growing platform. They're definitely improving. You have no proven facts that they are a train wreck. They're still doing very well, and the only train wreck is your own perception based on your own thoughts.

StandingInAlley said,

You really don't understand how this industry works do you? The point is that companies don't innovate year after year but improve on existing things. This is the reason you don't see major tablet players like Apple coming out with new product every year but instead taking their products like iPad and improving the specs and selling it year after year. In the case of iPhone, design is changed only once in two years. In the case of iOS, a major haul happened only after 5 years. Look at OSX. Do i need to continue with this?

If you are happy with something that's good for you. Having choices is good. I might not enjoy Windows so I'm using OSX on my MBP.

Also MS works in a very different manner. They aim for long term and not short term

Who is talking about innovation here. MS did not innovate anything significantly new for past couple of year. They just simply keep tweaking things around to refine and sometimes make it worse for consumer. Windows 8 is recent example. They were so late in the party with their tablet OS. They brought in the market when they saw their PC sales are declining. They laughed it off when tablet and smartphone was launched. They did not have any vision or strategy for the future. When they saw they are loosing ground and things are not looking good for them they got this knee jerk reaction and brought crappy Metro UI. Then they see that these product can't stand on their own merit, they force feed to their desktop consumer hoping they can get away with it.

MS is about abusing its monopolistic power and even that is weaning down. There has been so much resistance from consumer about MS new direction and MS is loosing all their goodwill from its consumer. Xboner U-turn was direct result of Sony PS4 as they did not have monopoly in gaming sector as they have in Desktop area. When they knew they will losse big times then they came up with U-turn plan. You call it vision and strategy for growth.

You are right windows phone is at number 3 with a meager 4% share. In a same way Bing is at number 2 with a 19% share for how long. It's been more than 10 years MS trying to grow its search share but keep falling flat. Even with deep pockets they could not topple Google yet and most likely with their current incompetent management they never will be. Same thing will happen to windows phone as well. They will have some market share at the expense of other non-players such as Blackberry but the difference between number 1 and 3 will be huge.

I just don't get why MS can actually make changes that people want and still get grilled for it. Sony gets blasted for how it launched the ps3, but now all is forgiven once they listen to consumers. MS gets blasted for the drm policies but then nothing is forgiven when they listen and make changes.

I agree that we have to hold all of these companies responsible for choices they make, but I won't pick and choose one company to treat differently.

I also don't get the attacks against Bing and WP. Take Bing for example. Google basically had a monopoly on the search market with some small players like Yahoo. Bing has slowly, but surely chipped away at that monopoly. Along the way, the service keeps getting better with more useful features. The features have spawned whole new services for MS to use across all of their platforms such as Bing Maps and the other Bing apps. In my eyes, MS has done well against a juggernaut like Google.

Regarding WP, its been a slow burner no doubt, but MS clearly has a long term plan to remain committed to it. This is another situation where MS had to start from scratch against two entrenched competitors in Apple and Google. Things will be slow until the hit a magic number market share wise like maybe 10 or 15%. MS is fighting an uphill battle to get proper dev support, proper hardware support from oems, and proper treatment from carriers (i.e. stop slowing down their update process). Even so, the app store has grown quicker than on any other platform and all signs point to continued growth with the announcement of more and more mainstream apps coming.

With the clear intent to merge the WP and Win 8 environments, it seems clear to me that there is a lot of potential to come. As long as WP continues to grow, even at a slow pace, it will have a good future against iOS and Android.

One thing to remember is that MS is willing to accept slow adoption or even losses if they feel the end game makes up for it.