MSN puts ads on mobile phones

Microsoft began displaying advertisements to mobile users of its MSN site in the U.S. on Monday.Paramount Pictures and Jaguar Cars North America are among the first companies to advertise on MSN Mobile in the U.S. Microsoft already displays mobile ads in Belgium, France, Japan, Spain, and the U.K. The technology that presents the ads comes from ScreenTonic, a company that Microsoft acquired earlier this year.

Microsoft trails its biggest competitors in the PC-based online advertising market in bringing ads to mobile users, but its late start may not have any significant effect. "AOL and Yahoo have previously introduced display ads, but the mobile user base is still on the small side compared to the Net, so they're not truly late," said Greg Sterling, an analyst following mobile search as part of a joint venture between Sterling Market Research and Opus Research. "It's not like there's a huge opportunity cost here or revenue lost." Google also supports ads for mobile users.

View: The full story @ InfoWorld

Report a problem with article
Previous Story

IBM and Partners Move Closer to 32-NM Chips

Next Story

AMD RS780 chipset to launch in January

2 Comments

Commenting is disabled on this article.

Die ads. They're already everywhere. I can't imagine the world in another 50 years in terms of advertising. You literally won't be able to escape it.

Tha Bloo Monkee said,
Die ads. They're already everywhere. I can't imagine the world in another 50 years in terms of advertising. You literally won't be able to escape it.

You may not be able to escape mobile ads, but you can still escape them on a PC. All you need to do is – so to speak – put the ad servers (and other jerkweeds) on a train to nowhere. You accomplish this using a HOSTS file, and you learn how to do that starting here:

Blocking Unwanted Parasites with a HOSTS File

However, make sure you read and understand all the directions for installing this HOSTS file or it won't work properly and you won't be protected.