NBC spent $195 million to buy Microsoft's portion of MSNBC.com

In July, NBC announced it was shutting down the MSNBC.com news website and redirected all traffic to NBCNews.com. This was due to the fact that NBC had bought out the 50 percent of the website it did not already own from Microsoft. At the time, the specifics behind the financial agreement were not disclosed

Now, the TVNewser.com website reports that a filing this week with the U.S. Securities and Exchange Commission reveals that NBC spent $195 million to buy the rest of the website from Microsoft. That means that, at the time, the total value of the site was estimated to be about $390 million.

Last summer, before the takeover, ComScore reported that MSNBC.com had 55.7 million unique visitors per month. Even with the buy out, Microsoft still has an agreement to provide ads for NBCNews.com. In turn, NBC also provides content for Microsoft's own MSN.com website.

NBC.com has plans to relaunch MSNBC.com as a tie-in website to the MSNBC cable TV news network, with a focus on politics. NBC bought out Microsoft's stake in the cable network several years ago.

Source: TVNewser.com | Image via NBC

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11 Comments

Don't blame microsoft for wanting out of NBC. They're practically giving their half away in order to get away from them.

Maybe is it that Microsoft has, finally, realized it lost focus on its core strengths and needs to refocus on making Operating Systems and software applications useful to users. Boy, did they stray way off the path with Windows-8 and Office 2013, citing two of many examples.

TsarNikky said,
Maybe is it that Microsoft has, finally, realized it lost focus on its core strengths and needs to refocus on making Operating Systems and software applications useful to users. Boy, did they stray way off the path with Windows-8 and Office 2013, citing two of many examples.

I thought you were going to use MSNBC as an example of how they strayed off the path... and show Windows 8 and Office 2013 as Microsoft finally realizing that they need to refocus on OS and software applications.

MidTxWRX said,

I thought you were going to use MSNBC as an example of how they strayed off the path... and show Windows 8 and Office 2013 as Microsoft finally realizing that they need to refocus on OS and software applications.


Indeed. THAT reasoning would have made sense. Unlike the post that actually developed...

MidTxWRX said,

I thought you were going to use MSNBC as an example of how they strayed off the path... and show Windows 8 and Office 2013 as Microsoft finally realizing that they need to refocus on OS and software applications.

Agreed. Office 2013 is fantastic.

Not trying to stray too much off the path but I have family that work for NBC (news division not entertainment) for the better part of 4 decades and the story isn't entirely true. The buy was part of the bigger picture as part of Comcast's purchase of the NBC Universal franchise from GE. The long term goal is that the msnbc name will be retired and by end of 2013 msnbc with be reshaped. MS and NBC had been in talks since 2009/2010 to dissolve their partnership.

I'm suprised they never rebranded the MSNBC channel to NBC News or something else yet..... or do they just like "MSNBC" as a name now"?

I think NBC now stands for "Nothing But Comcast" as comcast is buying any stake anyone else has in NBC out from under them.....

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