Netflix abandons Qwikster plans

Less than a month ago, Netflix announced that it would be separating its streaming video business from its DVD mail order rental subscription division. The DVD business would have been renamed as Qwikster with customers forced to use two different web sites and two different logins. They would also see two different charges on their credit cards if they still wanted to get both DVDs and streaming video and TV shows. That plan immediately got slammed by a number of angry Netflix customers who were still smarting from Netflix's earlier decision to separate the pricing for both services, effectively raising the price for customers who still wanted both.

This morning, Netflix has announced that it is backtracking on its Qwikster plans. Its official blog states, "It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password… in other words, no Qwikster. While the July price change was necessary, we are now done with price changes." There is no word on whether or not Netflix will still add a console game mail order subscription service. It had announced plans to add that feature when it first announced its Qwikster plans.

This backtracking by Netflix is just the latest in the series of apparently missteps by the once untouchable company. In addition to the price changes that went into effect in September, it was revealed that it will be losing its lucrative agreement with the Starz cable TV network to stream its movies and TV shows on Netflix after the end of February 2012.

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Digitalx said,
Damn, just drop the DVD service all together if people can't keep up then they get left behind.

Nearly all media consumption devices/software Americans have access to seem to have netflix be it built into "smart" tv's, smartphones, game consoles, set top boxs, HTPC's etc so they're hardly missing out on much.


I prefer the disc-based service. The selection is worlds better.

Invizibleyez said,

That sounds great. Maybe you're aren't a Netflix subscriber, but the streaming service is great for OLDER content. Older Movies (usually 2 or more years old) OLDER TV shows, very rarely does something less than 1 year old make it to streaming. This is why I decided to keep both streaming AND DVD content. I like watching movies that are somewhat current and still fresh in my memory from coming attractions and stuff, and also like streaming the TV shows for my son. Occasionally, I also stream a movie to watch, but only if I find an older movie I missed that I wanted to see.

99% of American TV watchers don't care about OLDER content. They want the latest releases and they want them NOW.

Mainer82 said,
Not everyone streams. I don't and many here in my area don't. I much prefer the disc vs low quality streaming.

Agreed.

KingCrimson said,

99% of American TV watchers don't care about OLDER content. They want the latest releases and they want them NOW.


I'd say that huge numbers of people who subscribe to Netflix and use the streaming service would disagree with you there.

I am a happy netflix customer. They still provide the best service of any rental service i've ever owned and their streaming service is second to none. I don't understand how 99% of you bitching about netflix gladly hand over 10x the amount you pay netflix to your cable companies. I have netflix on my phone, my tvs, my computer. I get my dvds in the mail within 3 days of turning them in. There is more than enough content that waiting for a month because of stupid studio rules i just don't care about waiting for new releases - EVERYONE has this problem unless they pay out the whazoo for early rights in which case it doesn't matter because you're not going to get the same service for the price netflix offers. its called tradeoffs people and in the case of netflix, its a freaking BARGAIN

spudtrooper said,
I am a happy netflix customer. They still provide the best service of any rental service i've ever owned and their streaming service is second to none. I don't understand how 99% of you bitching about netflix gladly hand over 10x the amount you pay netflix to your cable companies. I have netflix on my phone, my tvs, my computer. I get my dvds in the mail within 3 days of turning them in. There is more than enough content that waiting for a month because of stupid studio rules i just don't care about waiting for new releases - EVERYONE has this problem unless they pay out the whazoo for early rights in which case it doesn't matter because you're not going to get the same service for the price netflix offers. its called tradeoffs people and in the case of netflix, its a freaking BARGAIN
I want to like Netflix, but their streaming selection absolutely blows. This is not to say another service has better streaming selection. I just cancelled my subscription because there was nothing I wanted to watch on there.

I think it depends on what services you are using. There are better streaming services with newer content. Maybe you will pay a little more but you get newer content. As for discs Blockbuster has the movies available on release where Netflix you have to wait a while. Blockbuster is only a few dollars more. But with their in store bennefits it easily justifies the price. Netflix use to have a competitive edge but is loosing it fast. The only reason people stick with Netflix now is because all or most of our devices come with Netflix on them. As our devices start getting the other choices when we upgrade then Netflix will loose even more customers. I think they had a good run and now the playing field is balancing out.

Name one streaming experience for 7.95/month that beats Netflix. As for blockbuster, i would never support that company EVER, they're corrupt to the bone and their service sucks and they treated their employees like dirt. There isn't a blockbuster near me anyway.

I stick with netflix because its cheap, it has tons of content and the service is second to none. There hasn't been one day where i haven't been able to watch something online nor a single hassle with dvd delivery service.

tsupersonic said,
I want to like Netflix, but their streaming selection absolutely blows. This is not to say another service has better streaming selection. I just cancelled my subscription because there was nothing I wanted to watch on there.

What blows about it? What were you expecting? Do you already have cable tv?

I don't have anything but netflix, zune and OTA tv. Netflix streaming fills in all the gaps i could ever ask for, for 7.95/month.

BillyJack said,
I think it depends on what services you are using. There are better streaming services with newer content. Maybe you will pay a little more but you get newer content. As for discs Blockbuster has the movies available on release where Netflix you have to wait a while. Blockbuster is only a few dollars more. But with their in store bennefits it easily justifies the price. Netflix use to have a competitive edge but is loosing it fast. The only reason people stick with Netflix now is because all or most of our devices come with Netflix on them. As our devices start getting the other choices when we upgrade then Netflix will loose even more customers. I think they had a good run and now the playing field is balancing out.

True there are other streaming services that provide more comprehensive content. F.e., Hulu Plus has the entire Criterion Collection and a lot of anime with original Japanese dub! Netflix is clueless.

"While the July price change was necessary, we are now done with price changes."

Someone mark this down, cause I'm sure they aren't "done with price changes".

xendrome said,
"While the July price change was necessary, we are now done with price changes."

Someone mark this down, cause I'm sure they aren't "done with price changes".

Sure they are. They are 100% done changing the price ... until the price is changed again. Then THAT will be when they are done changing the price ... until the next price change occurs.

No surprise, in this day and age who comes up with a company name without even checking Twitter and noticing it's owned by someone else who's comes over as high as a kite, LOL.

kravex said,
No surprise, in this day and age who comes up with a company name without even checking Twitter and noticing it's owned by someone else who's comes over as high as a kite, LOL.

Twitter dictates business moves now?

notta said,

Twitter dictates business moves now?


Well, it didn't help. lol The name was terrible anyway.

Until they have more than 5 or so of the "top 100" movies available for streaming, they really need to stop trying to kill DVD. Every big movie I try to view is never available to stream, but I can click something to "add to DVD queue". The is the situation more times than not. So punishing me for using DVDs by increasing cost 60% and then threatening to break the service away completely isn't the way to treat a loyal customer.

I've dropped the streaming cause it sucks...no content and without Starz play its even worse! I'll stick to the disks since Blu-Ray is way better in quality than streaming is either way.
But this is a good move..next move is to get better content, Disks available ON RELEASE DAY not able to go into Que 25-30days later AND cheaper prices!

The thing with the streaming service that I don't like, besides the terrible selection, is that they remove movies. I wanted to go back and re-watch a movie yesterday and it was only available from the DVD service, but not long ago it was available for streaming. They're not adding to their library, they're just rotating different movies in. Seems very unreliable on what you're going to have available at any one time.

There is really only one way that Netflix can keep their boat from sinking. They need a deal with HBO to stream their content. I know HBO already said no to this, but Netflix needs to sweeten the deal. Make it viable. Otherwise people will continue to drop their subscriptions to the streaming part of the service.

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