Netflix cancels plans for video game rentals

Netflix executives mentioned that the company is no longer interested in adding video games to the company's rental service options during Wednesday's fourth quarter earnings call, as reported by VentureBeat. The executives from the company did not comment on why this conclusion was reached.

The video game rental service was to be a part of Qwikster, the short-lived spin-off that would have separated the mail rental and online streaming services into two separate companies, with the Netflix brand name to remain the online streaming half. The plan, announced in September 2011, was wildly unpopular, especially when users learned that the new Qwikster-branded mail rental service would not integrate with the recommendations, rental queue and billing systems of the streaming service. Qwikster was quickly killed less than a month later before it even got off the ground, and the video game rental service apparently along with it.

This surely comes as good news to almost-competitor GameFly, the de facto video game mail rental service, though maybe not such good news to some subscribers who live far away from GameFly's distribution centers and were hoping for an alternative with better turnaround times.

It was also mentioned during the call that Netflix is not interested in offering a streaming/cloud video game service (like OnLive).

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BREAKING NEWS!! Netflix publicly announces something and then changes their mind! Wait, that isn't news, its their normal mode of operation.

Yes thats fine, there are other outlets to rent games from.
But now what will Netflix do better? Will they add more content? better pricing?
Doubtful

They know there will probably be less physical media soon, at least as an option (that saves money), and the MS possibility. Gamefly already has this market.

WOWOWOWOWOWOWOWOW i reallllyyyyy want another method of renting games. Do you know how many games i want to rent now? i can count 5 off the top of my head, that list is growing.

Consoles? Most 'modern' console was released in 2006 (PS3) and X-box in 2005. 6+ years and no new hardware tells me that console gaming is dead.

*ducks and prepares to be flamed by the gamers and fanboys*

Seriously, computer processor and graphic capabilities have increased exponentially since 2005. Why are consoles so far behind?

chadlachlanross said,
Consoles? Most 'modern' console was released in 2006 (PS3) and X-box in 2005. 6+ years and no new hardware tells me that console gaming is dead.

*ducks and prepares to be flamed by the gamers and fanboys*

Seriously, computer processor and graphic capabilities have increased exponentially since 2005. Why are consoles so far behind?

yeah they are dead, thats why Nintendo, MS and Sony are making new hardward right now?... comon the current hardware is working fine, and they saw no reason to do a massive amount of upgrading and design until they had to or made enough off the current hardware...

you say consoles are dead, everyone seems to say PC gaming is dead.... they can't all be dead