Netflix CEO: Microsoft needs Windows 8 to succeed more than Surface

Netflix CEO Reed Hastings recently decided to depart as one of Microsoft's board of directors, which fueled speculation that Microsoft was planning to acquire the streaming movie and TV service. While those rumors have proven to be unfounded, at least so far, that doesn't mean Hastings doesn't have opinions about the company or its recent products.

AllThingsD.com reports that Hastings, in comments made to Dow Jones reporters and editors, said while he likes Microsoft's new Surface tablet, he feels that it "kind of doesn’t matter" how successful Surface itself turns out to be. Hastings feels that it's more important to Microsoft that Windows 8 is successful.

He stated:

They’ve got 350 million PCs that will be sold next year, and they’ll all have Windows 8 on them. So there’s a huge installed base for people to write Windows 8 applications. And then that kickstarts the application cycle that makes it valuable.

Hastings also feels that Microsoft CEO Steve Ballmer knows what the company has to deal with in terms of its challenges, stating, "He is unbelievably self-aware, self-critical, smart. He’s the last guy to be in any little bit of denial." If Windows 8 is a success, Hastings feels " ... that takes away a big fear — if they do. And if they don’t, it’s a different battle."

Source: AllThingsD.com | Image via Netflix

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This guy should maybe talk to his people that make the Win 8 app and fix it so it works with all devices, I can never get past the graphics card issue it keeps having saying I need to update my drivers all the time.

If Intel's Clover Train processors are a success, then RT won't matter much. However this has no influence on the Windows 8 platform, since you still write the Windows 8 application code once, and you compile it for the ARM/x86/x64 processor. RT = ARM. I don't think ARM makers will sit still and watch Intel chipping away at their bread and butter

vhaakmat said,
If Intel's Clover Train processors are a success

http://winsupersite.com/window...-part-1-clover-trail-vs-arm

Well, based on that initial review comparing the Samsung ATIV vs Microsoft Surface, the 1.8GHz Clover Trail is possibly superior to the 1.3GHz Tegra 3. The watt per hour lifespan between the two processors appears almost identical. The 1.3GHz Tegra 3 generates a lot more heat than the 1.8 Clover Trail. The measurements in that review to a large degree are influenced by other system components however. It's a not really a test on hardware comparable to one another.

I'd really like to see a review comparing just the 1.7GHz Tegra3 vs the 1.8 GHz Clover Trail.

Really makes me look forward to seeing Intel's Haswell microarchitecture in action. Clover Trail should just be a hint of what Haswell will accomplish.

Win 3.1: "Microsoft needs to succeed with this, or its disaster"

Win95: "This thing is huge! If they dont come close to this in the future, it could be a disaster"

Win98: "If this doesnt sell like Win95, it could be a disaster"

WinXP: "After the disaster of Win98, its doubtful MS can recover unless they really turn this thing around"

WinME: "Why did they release this? Its a disaster!"

WinVista: "All it is, is an upgraded WinXP, nothing new. If this doesnt succeed, it could be disaster"

Win7: "This is not doing very well, there is no value over XP...people are holding off...could be a disaster"

Win8:

Sega dreamcast: "Ya, MS picked a loser. Stay out of gaming or it could be disaster"

Xbox: "They are losing money hand over fist on this, its a disaster. MS should stay out of the gaming business"

Xbox 360: "If they continue on this road of a media player, they will turn off core gamers, and it will be a disaster"

WPM: "Its a solid mobile OS, but its not Blackberry, or Palm".

WP7: "Another disaster"
WP8: "If this is like WP7, its a disaster, and over for MS in the mobile space"


And here we are. Ill say this, ive never bet against MS when they set their sites on a market.

Now consider the shift away from PC's and Laptops to Tablets and Smartphones and how much mindshare MS has in the tablet and smartphone space. It is looking a bit risky right now. I dont expect MS will 'fail' but MS cant expect the rivers of profits that they once did.

MikeInBA said,
Win 3.1: "Microsoft needs to succeed with this, or its
WinXP: "After the disaster of Win98, its doubtful MS can recover unless they really turn this thing around"

WinME: "Why did they release this? Its a disaster!"

XP came after ME just FYI

derekaw said,
Now consider the shift away from PC's and Laptops to Tablets and Smartphones and how much mindshare MS has in the tablet and smartphone space. It is looking a bit risky right now. I dont expect MS will 'fail' but MS cant expect the rivers of profits that they once did.
about as risky as Xbox was

xendrome said,

XP came after ME just FYI

yep. And I left out 98SE, if that counts. I actually left out a couple now that I think about it

MikeInBA said,
Win 3.1: "Microsoft needs to succeed with this, or its disaster"

Win95: "This thing is huge! If they dont come close to this in the future, it could be a disaster"

Win98: "If this doesnt sell like Win95, it could be a disaster"

WinXP: "After the disaster of Win98, its doubtful MS can recover unless they really turn this thing around"

WinME: "Why did they release this? Its a disaster!"

WinVista: "All it is, is an upgraded WinXP, nothing new. If this doesnt succeed, it could be disaster"

Win7: "This is not doing very well, there is no value over XP...people are holding off...could be a disaster"

Win8:

Sega dreamcast: "Ya, MS picked a loser. Stay out of gaming or it could be disaster"

Xbox: "They are losing money hand over fist on this, its a disaster. MS should stay out of the gaming business"

Xbox 360: "If they continue on this road of a media player, they will turn off core gamers, and it will be a disaster"

WPM: "Its a solid mobile OS, but its not Blackberry, or Palm".

WP7: "Another disaster"
WP8: "If this is like WP7, its a disaster, and over for MS in the mobile space"


And here we are. Ill say this, ive never bet against MS when they set their sites on a market.

Except nobody ever said that about the majority of OS' from MS. 95 and XP were groundbreaking from the reviews, and the excitement and purchases for each scored a home run.

You want risky? Have you seen Apples Pie chart? Phones, Tablets. That is where the money comes from.

Apples sales will increase, of course, but in the face of massive competition, the profit margins will go down. And as corporate adoption once drowned out the tiny little Mac computer, corporate adoption of tablets will start raining down upon the marketplace like frogs from the sky.

We loves competition. It's good for us consumers. It's good when the guys that make our toys, don't have huge, disgusting, profit margins. That means the consumers are getting more bang for their bucks.

Its hard to find any glowing reports about Surface or Windows 8 and as time goes on there are more and more negative reports piling up and some of them are very very damning, 'wait and see' looks like the right thing to do.

'The Street' says that MS are the next RIM and usability/UI/UX experts are not at all happy with 'Metro'.

You don't say!

Of course they do. Windows is their core business, while surface is just a piece of hardware.

Some might say that if surface fails, RT might fail too. While that might or might not be the case, still it'd be better than having 8 fail.

eddman said,

Some might say that if surface fails, RT might fail too. While that might or might not be the case, still it'd be better than having 8 fail.

Impossible for RT to fail and not have 8 fail too since their whole touch model is based on RT I would think. Every touch enabled product they have implements RT in some fashion. If i remember correctly, its even implemented on Xbox (although I dont know if they use it for anything, I dont think the dashboard uses any portions...but i could be wrong)

MikeInBA said,

Impossible for RT to fail and not have 8 fail too since their whole touch model is based on RT I would think. Every touch enabled product they have implements RT in some fashion. If i remember correctly, its even implemented on Xbox (although I dont know if they use it for anything, I dont think the dashboard uses any portions...but i could be wrong)


He's obviously talking about Windows RT not WinRT...

MikeInBA said,

Impossible for RT to fail and not have 8 fail too since their whole touch model is based on RT I would think. Every touch enabled product they have implements RT in some fashion. If i remember correctly, its even implemented on Xbox (although I dont know if they use it for anything, I dont think the dashboard uses any portions...but i could be wrong)

Windows 8 and Vista both probably great OS. I know Vista was. But bad marketing = bad sales. And so far Windows 8 has bad PR ie bad marketing. This isn't an upgrade OS. Never meant to be on a computer without a touch screen. Carpel tunnel gone nuts. Not entirely sure what I need a touch screen on Netflix for. Not that Netflix is a good role model here either. Considering Blockbuster has a better selection of BD's.

Very interesting indeed, coming from a company that only supports Windows (on the PC platform anyway).

Perhaps if Windows 8 tanks, we can expect more cross-platform support?

king_of_hearts said,
Very interesting indeed, coming from a company that only supports Windows (on the PC platform anyway).

Perhaps if Windows 8 tanks, we can expect more cross-platform support?

why would you expect such a thing? currently only Linux is left out in the cold, and the install base is so ridiculously small that it makes windows phone feel BIG. and that is saying a lot.

ultimately if windows 8 fails, it will still outsell Linux by hundreds of millions of copies.

neonspark said,

why would you expect such a thing? currently only Linux is left out in the cold, and the install base is so ridiculously small that it makes windows phone feel BIG. and that is saying a lot.

ultimately if windows 8 fails, it will still outsell Linux by hundreds of millions of copies.

well thats kinda duh. as Linux is normally free. sure it'd outsell 0 copies. I've got 5 disks of ubuntu. Didn't buy one of them. I sure use them though

king_of_hearts said,
Very interesting indeed, coming from a company that only supports Windows (on the PC platform anyway).

Just like Nokia, Netflix has tied its fortunes to Microsoft with Windows and Silverlight. And just like Nokia, they'll go bankrupt as a result.

king_of_hearts said,

Perhaps if Windows 8 tanks, we can expect more cross-platform support?

Any company that exclusively ties itself to Microsoft platforms and technologies in this day and age is doomed. Netflix foolishly chose to be completely dependent on Windows and Microsoft, so there's no alternative for them.