Netflix increases streaming cost by $1

News of a price increase for Netflix's streaming service circled the Internet last month, and today we know the specific details. According to an email that was sent out to its customers, the price of a monthly streaming subscription is increasing from $7.99/month up to $8.99/month. That's on the low end of what the company was considering doing, based on their previous earnings reports.

On the bright side, Netflix is trying to build some goodwill by promising to lock in the price for current customers at $7.99 for an entire two years. Unlike cable providers, who routinely increase prices at the drop of a hat, this is a nice customer-friendly move by the company.

As more and more people cut the cord and switch entirely to streaming their content, cable companies need to be (and are) concerned. Adding an extra buck a month isn't going to dissuade many people from subscribing to the service, but will give Netflix some extra capital to increase their speeds with the local cable companies. Ironically though, the cable companies are still making money from streaming companies, as the recent deal between Netflix and Comcast illustrates.

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49 Comments

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It was already very cheap and £1 more is still pretty cheap. As long as there is a noticible increase in available content because he Uk netflix could still be better.

Its quite a nice move from Netflix.
Pretty sure they could've 'screwed' us customers over with the 1buck increment. Its still worth every penny anyways.

Again Netflix wins a few internet points, very few companies do nowadays.

Read between the lines...

Open your emails people... 7.99 for previous owners... will only last for so long.. then we join the rest of the group. This ISN'T for just new subscriptions.

Hi ....

In order to continue adding more movies and TV shows, we are increasing our price from $7.99 to $8.99 for new members. As a thank you for being a member of Netflix already, we guarantee that your plan and price will not change for two years.

You can review your membership details at any time by visiting Your Account. As always, if you have questions, we are happy to answer them. Please call us at any time at 1-888-357-1516.

-The Netflix Team

Straight copy from my email.. to you.

xMorpheousx416 said,
Read between the lines...

Open your emails people... 7.99 for previous owners... will only last for so long.. then we join the rest of the group. This ISN'T for just new subscriptions.

Umm yeah, the article also said that old members would have increased price, in 2 years. That's quite generous.

Ok, am I dense or is there only one price plan at the moment? I'm uncomfortable with the words "price and plan" because that suggests to me that a 'better' plan may be out soon.

For all the benefits of Netflix, there is ultimately a woeful amount of watchable\enjoyable content on there (I am a subscriber incidentally).
In the UK when Sky TV was threatened by competitors they sold their standard channels (as was contracted to the competitors) and brought out a new 'Sky Atlantic' channel which was not part of deal and pushed all the best content onto there, making it exclusive.

I hope I am not a customer that will be getting a (more) shoddy deal in 6 months because a new "Netflix, more modern, more current, more expensive" plan is released. Maybe I will be Netflix classic???

There is two plans.

the regular plan that is identical to the one they always had with unlimited devices and 2 simultaneous streams, and the bigger plan they introduced last year or so as a family pack with 4 simultaneous streams.

Same content, just more people can play from the same account at the same time.

A lovely pack I must say. It can be used outside the family too. Well my sister and parents use up 2 of my 4 streams, a friend living halfway across the country takes up the last.
One of the reasons why I'm waiting for Netflix to go to France, my stepmom is Belgian (french part) and she loves Netflix even more than I do.

Shadowzz said,
A lovely pack I must say. It can be used outside the family too. Well my sister and parents use up 2 of my 4 streams, a friend living halfway across the country takes up the last.
One of the reasons why I'm waiting for Netflix to go to France, my stepmom is Belgian (french part) and she loves Netflix even more than I do.


Unblock-us.com

Mediahint FX addon <3
And ofc hola for when I like to tune in to UK or CA Netflix.

Netflix themselves absolutely don't seem to mind people 'bypassing' region filters :)

Shadowzz said,
Mediahint FX addon <3
And ofc hola for when I like to tune in to UK or CA Netflix.

Netflix themselves absolutely don't seem to mind people 'bypassing' region filters :)

Media hint and hola have become terrible and only give blocky low res streams nowadays. Unblock-us gives direct stream from the US CDN servers.

Yeah hola often gave me low res streams, they seem to cause a bunch of latency.
Mediahint gives me the good quality, but only gives me US Netflix, not CA or UK :(

The humanity, 1$ more?!! 9$ a month?!!! How can I ever afford THAT?? /s

Seriously though. In the age of 10$ and more movie tickets, 40$ blu-rays and 60$ video games, 9$ a month for a huge catalog of movies and TV series, including great original content like "house of cards", is nothing.

$12/yr isnt a huge deal. it's the principle of it. Subscribers didnt ask for Netflix to make a deal w/ Comcast. Subscribers didnt want Comcast, or Verizon, or soon, TWC, to throttle netflix connections. Why is it always the end user that gets screwed?

So as people cut their cable, these cable providers simply find other ways to increase revenue which only hurts the remaining users. Also, how is it even remotely fair that I have to pay TWC for those people who use free OTA channels? (im one of them). I literally have to pay $2-3/mo extra to absorb the cost of those people who have an antenna and get free service. in what world is that my problem?

how about we all just dump everything and go full-on 19th century :)

The comcast deal is NOT why they raised the price. in fact the comcast deal supposedly actually reduced their costs for some reason, I don't know the details.

This is plain inflation combined with general low income form their subscription.

Netflix has a deal with my ISP too...
They placed servers at my ISP, since priority isn't needed here because no ISP network is getting maxed out or even close to it.
But it severely cuts loading times, latecy and such. When I start streaming a show not on my ISP network it takes 2 to 3 times more time to load shows :(

I'm expecting they raising the price because of shows being expensive. Sure those netflix guys would give us Game of Thrones, Vikings, Arrow, SHIELD and more... but it aint easy to get.

I followed Netflix coming to NL closely, and they really tried getting as much dutch shows and such to Netflix. And they did get a bunch of movies (I finally got to it to watch the horror "child approved" Saint Nic movie :D) and cabaret (Netflix, within weeks became the best source of dutch Cabaret).
But just like in the US, media/Tv here is controlled by 3 families. And they aint giving up their stranglehold on the cable market here. Even though that stranglehold has been lost decade ago and our TV cable providers are in the hands of foreign companies... cheers.

It's £1 more a month this side of the pond, but I think it's realistic given inflation, etc.

Delaying it 2 years for customers is nice. Unlike other companies here who see fit to put prices up mid-contract :(.

Depends on what you watch. Netflix takes a long time to get new seasons and content posted. Or shows dont get updated at all. At least with Cable, you can catch reruns of episodes you missed and view a lot of newer shows. I like Netflix, but this is their biggest issue ATM.

True, but I've started buying season passes for the few current shows I watch on XBox Live. Around $200 a year for those few shows is a lot better than $90 a month for cable. Better image quality and no commercials, either.

XBox video/XBox Live - $40 or so for the whole season of a show. Less if you catch a sale - I got the first 2 seasons of the old Teen Titans cartoon for $8 each last week.

techbeck said,
Depends on what you watch. Netflix takes a long time to get new seasons and content posted. Or shows dont get updated at all. At least with Cable, you can catch reruns of episodes you missed and view a lot of newer shows. I like Netflix, but this is their biggest issue ATM.

You're actually here claiming cable is better than Netflix?
So watching anything on demand anywhere you wish with an internet connection vs programmed tv + the commercials, is better then having to wait a few months before new series are added to Netflix...

Not for me, I left behind Cable a long time ago, don't even own a TV anymore. No use, there always was piracy to get what I want, but since Netflix came available here in NL without the need of a credit card, I jumped ship. Got the 4 streams pack and me and 3 others use it on a daily basis for just a few bucks a month.
Cable is 15-20 euro's here for 30-40 channels with ads, junk, no on demand and whatever.

Shadowzz said,

You're actually here claiming cable is better than Netflix?

Never said it was better. Just meant for many, Netflix isnt a viable replacement. There are a ton of shows/movies not on Netflix that people watch. And Netflix takes a long time to put new content as well. They are 2-3 seasons or more behind on a lot of their shows.

techbeck said,
Friend signed up again a couple weeks ago. Already increased the price then.

Did you read the email? It won't change for another two years for existing customers.

Of course I read. I just said this change already went in to effect a week or two ago since I knew someone who signed up and her price was 8.99. My price is the same for 2yrs.

It was announced over a month ago that it would be increased for new customers. Too bad they decided to rate jack existing ones. Oh well, no biggie.

92GTA said,
It was announced over a month ago that it would be increased for new customers. Too bad they decided to rate jack existing ones. Oh well, no biggie.
They only increased it for new members. But that happened weeks ago is what techbeck is saying. It's been $9 at registration before this email was sent.

Pluto is a Planet said,
They only increased it for new members. But that happened weeks ago is what techbeck is saying. It's been $9 at registration before this email was sent.

Ummm, that's what I was saying, the higher registration for new member was announced weeks ago.

Far as you saying it only increased for new members, you are wrong. They are increasing it for existing ones. I got the email and I've been a member for nearly 4yrs.

92GTA said,
Far as you saying it only increased for new members, you are wrong. They are increasing it for existing ones. I got the email and I've been a member for nearly 4yrs.
You should re-read the email xD

I recently (this week) signed up to Netflix, and I am using it alot more and I am fine with the £1 increase even if its delayed for 2 years :D

This. I'll pay $2 to get more content now. I end up paying more for current content on other services. I'd rather pay more for Netflix to get more content that hop around services or pay ... for cable.