In March, Microsoft started running TV commercials specifically promoting the use of their Internet Explorer web browser. The ad, which helped its theme song "Too Close" by singer Alex Clare become a major pop hit, has been a staple of TV for the past several months.
Now, Microsoft has a new version of Internet Explorer, which it shipped with Windows 8. IE10 was also released in a preview version today for Windows 7. However, a new video from Microsoft promoting IE10, and posted on YouTube, puts its focus on the Windows 8 version.
The nearly two minute clip starts with Microsoft's opinions on tablets, and apps made for tablets, which it says are "pretty amazing." However, the ad later takes some indirect slams against Apple's Safari web browser on iPad when it says that, in its opinion, browsers running on tablets have not "quite kept up with all this goodness." Ouch.
Of course, Microsoft says in the video that isn't a problem with tablets running IE10 on Windows 8, which it says gives users a fast and fluid experience like they come to expect from tablet applications.
There's no word on if this new promotional clip will be the center of a new TV ad campaign for Internet Explorer, but we suspect we will see edited versions of this video on television screens before too long.
Source: Internet Explorer on YouTube