New extended IE10 video slams Apple's Safari for iPad

In March, Microsoft started running TV commercials specifically promoting the use of their Internet Explorer web browser. The ad, which helped its theme song "Too Close" by singer Alex Clare become a major pop hit, has been a staple of TV for the past several months.

Now, Microsoft has a new version of Internet Explorer, which it shipped with Windows 8. IE10 was also released in a preview version today for Windows 7. However, a new video from Microsoft promoting IE10, and posted on YouTube, puts its focus on the Windows 8 version.

The nearly two minute clip starts with Microsoft's opinions on tablets, and apps made for tablets, which it says are "pretty amazing." However, the ad later takes some indirect slams against Apple's Safari web browser on iPad when it says that, in its opinion, browsers running on tablets have not "quite kept up with all this goodness." Ouch.

Of course, Microsoft says in the video that isn't a problem with tablets running IE10 on Windows 8, which it says gives users a fast and fluid experience like they come to expect from tablet applications.

There's no word on if this new promotional clip will be the center of a new TV ad campaign for Internet Explorer, but we suspect we will see edited versions of this video on television screens before too long.

Source: Internet Explorer on YouTube

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33 Comments

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This was less of a "slam" than a "pokes fun at". But it's okay, I realize that journalism looooves the word "slam" and uses it whenever possible.

Joshie said,
This was less of a "slam" than a "pokes fun at". But it's okay, I realize that journalism looooves the word "slam" and uses it whenever possible.

Well they literally slammed safari at 21 seconds in.

I can definitely sense the speed improvements of ie 10 on windows 7. plus the spellcheck feature finally was added, so maybe I can comment like an adult now

How about some fair comparison? How about trying to open the mobile version of Gmail, eh Microsoft? Or any of the other sites that suck on IE, how about that?

I'm loving IE10 and Windows 8 totally on my home computer. I installed the preview on my Windows 7 workstation at work and love it too.

if it performs as good as ie10 on windows 8 then it is a very good experience. ie caught up a lot and overtook the competition in some areas. i like the minimalistic look, the fast loading and the rendering of the pages.

GreatMarkO said,
Apple should respond by making Safari 6 available for Windows users!!!

Or is Apple had a product they felt could compete on its merits and was in fact a better product they'd open up their ecosystem to other browsers so that ie10 could be downloaded on the iPad...

GreatMarkO said,
Apple should respond by making Safari 6 available for Windows users!!!
So everyone can ignore it again like the previous Safari releases? I would personally like them to release it as I use the older versions on Windows for testing web sites I build but I don't know of anyone at all that uses it for anything else. Will just have to hope that they don't lag behind Chrome as much in the future.

GreatMarkO said,
Apple should respond by making Safari 6 available for Windows users!!!

Yes because we need some more crappy Apple software for Windows. Safari is a turd on Windows period.

Think about the perspective of people wanting to test their sites on Safari - they don't want to have to have an Apple product to do so.

I didn't see much (well, anything except full screen browsing, but I'm sure I missed a few things) in there that Safari on iPad doesn't do...

Safari on iPad sucks really hard. If IE on tables is any better that could be worth a switch because the Safari is just ruining the iPad experience.

fetbaffe said,
Safari on iPad sucks really hard. If IE on tables is any better that could be worth a switch because the Safari is just ruining the iPad experience.

Please explain how it sucks and ruins the experience.

MrBurrrns said,

Please explain how it sucks and ruins the experience.

I use my iPad daily, and here's my list of things that ruin it for me:

* Navigation buttons are tiny and not touch friendly at all
* Youtube.com defaults to m.youtube.com where videos cannot go "full screen"
* Heavy sites drains all available memory and makes safari reload the entire page when you click back
* Some sites will suddenly decide to load incredibly slow, when any Android browser will load it in seconds. (like mmo-champion.com)
* On sites with lots of content (multiple embedded videos, animated pictures etc) safari will crash if you: try to open a new tab while loading, click on a link before the entire page is loaded or simply just crash during load.

MrBurrrns said,

Please explain how it sucks and ruins the experience.

Flatval sums it up good.

Not sure if it's still true with the latest major update (have nit used it much since then) is that when having too many tabs open (around 8) Safari reuses old tabs with new sites. This is really annoying when clicking on links in a mail becuase you have no idea which tab you going too lose this time.

Does it have page search yet? You google for someting and then und up on a site where it is really hard find what oyu actually searched for.

IE 10 is actually pretty decent at the moment. The main issue is its release cycle as unless they significantly step it up IE will end up falling behind again & regaining its place as the browser that sucks. If they actually manage to keep it more a less up to date though, I think IE10 could easily become a good choice for main browser.

This is all good, but there is a problem the way IE operates on the Surface. Website navigation is nonresponsive for a while because of long load time.