New Islamic phone always points towards Mecca

As sales of mobile devices grow across the globe, one company believes it can grab a sizeable piece of the market, not by embracing the trend towards more powerful devices and app-driven ecosystems, but by creating a focused device for one specific sector. Malaysian company Enmac, the self-acclaimed ‘world leader in digital Islamic products’, has announced the launch of its new handset tailored exclusively for Muslim customers.

The MQ710 includes the Koran in 29 languages, and offers many other features compatible with the Islamic faith, such as a compass that permanently points towards the holy site of Mecca, a guide to aid pilgrims in performing the Hajj rituals at Mecca and Medina, and even a mode that automatically switches the phone to silent during times of prayer.

The handset will also read the Koran to you, with a choice of seven prominent voice-actors, and includes a zakat calculator, to help Muslims to observe one of Islam’s ‘five pillars’, the donation of a portion of one’s wealth to charity.

It’s fair to say, then, that this is a specialised device – not one that will take the world of technology by storm, but one that may well resonate with its intended audience. The company behind the new handset is focusing its launch on Muslims in India, currently the world’s fastest growing mobile phone market. Enmac believes that India’s Muslim community has not been well served by existing products on the market.

Speaking with The Telegraph, Anuj Kanish of Enmac said:

India has around 180 million Muslims, and the penetration of mobile phones in that community is less. So far, we have had a tremendous response for the project. Religion has a very important place in Indian society; so has the mobile phone. Our aim was to bring a device which caters to both… a combination of both technology and religion – the first of its kind in India.”


Forward thinking, perhaps – but the tech specs of the MQ710 are emphatically stuck in the past. A 2.4” TFT LCD touchscreen with 240x320 resolution sits up front, and a stylus is provided to aid navigation. A camera (resolution not specified) and FM radio are also included, as are earphones and USB 2.0 support, but the rest of the features listed on the company’s website are standard fare – SMS, MMS, video and music player etc.

One feature worth highlighting is that the device offers dual-SIM support, a critical feature in the Indian market, where families often share a single phone. Nokia has traditionally been the leader in this field in India, and its new Asha smartphones aim to continue this trend.

It remains to be seen whether Enmac’s new device will take a significant chunk out of Nokia’s share of that market, but if the MQ710 ticks the right boxes for you, you can order yours for 6,500 Indian rupees ($127 USD / £81 GBP / €95 EUR).

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33 Comments

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"The MQ710 includes the Koran in 29 languages, ... "

... and they throw in a copy of karma sutra for free, if you are a members of the malaysian 'obidient wives' club.

Does it also include reprogrammable IMEI numbers, and a Macro to read out "God is great" immediately before activating the built-in detonator socket without needing to rewire it? Only joking, not all Muslims are like that, only the Extremist scum who hide behind it.

it sounds very innovative, but the hardware looks to be sub-par and only carried by it's niche. They would have been better off implementing these features off an Android base.

It's aimed at a market which doesn't exactly have oodles of spare cash lying around. Of course it's not going to be uber high-spec...

Edited by FloatingFatMan, Dec 7 2011, 7:00am :

Salty Wagyu said,
Does the ringtone sing Allahu Akbar?

Lol thats a stupid comment. The purpose of the device is obviously to help some people who are on the move for praying.

waqastariq said,
That's front page news? FYI: I have an 'app' for all this phone can do since two years

yeah but your phone is banned in their countries because its a spy tool! this phone watches you and reports back so you know you are always in good hands

neufuse said,

yeah but your phone is banned in their countries because its a spy tool! this phone watches you and reports back so you know you are always in good hands


I am from Pakistan *scratches head*

So, does that mean they will make a Christian phone as well? You know, one that points to the sky for prayer. I for the life of me can't ever find it, would love to have an app that tells me which direction of 'up' to look in. /s

I'm going to go with what an above person said. It's a con.

Zappa859 said,
So, does that mean they will make a Christian phone as well? You know, one that points to the sky for prayer. I for the life of me can't ever find it, would love to have an app that tells me which direction of 'up' to look in. /s

I'm going to go with what an above person said. It's a con.

Christianity doesn't come with a schedule, so there's Christian equivalent to this kind of device.

I get the point of view you've adopted here, but if you're going to opt for snark, be a little more careful.

I must have missed the part of the Koran which says Muslims' mobile phones must always 'point towards Mecca.'

Garry said,
I must have missed the part of the Koran which says Muslims' mobile phones must always 'point towards Mecca.'

They don't HAVE to of course, but it can be helpful for obvious reasons.

Garry said,
I must have missed the part of the Koran which says Muslims' mobile phones must always 'point towards Mecca.'

You're supposed to face Mecca when praying. I'd imagine this would help if you're in an unfamiliar place.

neufuse said,
why's it have a stylus?

For the same reason we write with pens instead of our fingers. It's a lot easier and handier.

Coi said,

For the same reason we write with pens instead of our fingers. It's a lot easier and handier.

Stylus makes sense on tablets, on phone it dont.

simrat said,

Stylus makes sense on tablets, on phone it dont.

Do you have any idea how stupid you sound right now? For the love of Allah I hope you do.

simrat said,

Stylus makes sense on tablets, on phone it dont.

I don't think so. The phone's screen is smaller, so imho it needs a stylus even more, (in comparison, but I'm still fine with normal touch).

.Neo said,

Do you have any idea how stupid you sound right now? For the love of Allah I hope you do.

Do you have any idea what respect is?

.Neo said,

Do you have any idea how stupid you sound right now? For the love of Allah I hope you do.

well looking at current phones, every phone is capacitive now, which works great without stylus. That's what i meant by no use of stylus on phones. But arguing with neo is like hitting your head on wall. Oh great flying spaghetti monster save me!

PsYcHoKiLLa said,
Are you sure instead of "creating a focused device for one specific sector" you don't mean "conning one specific sector" ?

Religion is the biggest con ever. Anything a phone vendor could do is nothing in comparison.

HAHAHA £81??!! Do me a favour, you can get a phone like that at any of the main manufacturers' shops or even any of the large supermarkets for £10

PsYcHoKiLLa said,
HAHAHA £81??!! Do me a favour, you can get a phone like that at any of the main manufacturers' shops or even any of the large supermarkets for £10

I'm not aware of any other phone like this.

Anooxy said,

I'm not aware of any other phone like this.


There is an app for that! But yes. interesting concept which some people may find it useful.

Anooxy said,

I'm not aware of any other phone like this.


Nokia had done this in the past with special editions of their phones targeting Muslims which often came in white colour and with special applications preloaded. Those were not launched here in India as far as I'm aware but the applications were freely available for download from the store and special Nokia sites.