New Kindles selling "millions" of units in first eight weeks

Amazon may never officially reveal specific sales figures for its Kindle line of eReaders and tablets but it seems pretty pleased with sales results so far. In a press release today, Amazon has announced it has sold "millions" of units in its Kindle line-up (the Kindle, the Kindle Touch, the Kindle Touch 3G and the Kindle Fire) in the eight weeks since the company announced the refresh of the product line.

Amazon also said that the $199 Android powered Kindle Fire tablet is the best selling product that Amazon currently sells, period. For Black Friday 2011, Amazon said it sold four times the number of Kindles that it sold during Black Friday 2010. Once again they failed to reveal specific sales number.

Even other retailers have reported solid sales of the Kindle Fire. The same press release said that in Target stores, the Kindle Fire was the best selling tablet device for Black Friday 2011 (and yes, we assume that means it sold more than the iPad). Best Buy chimed in as well. While it didn't go into detail a spokesperson said, "If this Black Friday was any indication, they are only getting hotter as we get into the shopping season."

All of this news sounds like the Kindle Fire, and indeed all of the Kindle family of Readers, will be showing up under some trees this holiday season. It should be interesting to compare Amazon's sales success on Black Friday with the Barnes and Noble Nook Simple Touch, the Nook Color and the Nook Tablet.

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16 Comments

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KingCrimson said,
Yeah but what's the return rate?

My guess is somewhere between 10 to 20 percent for the Fires versus around 2% for the iPads. In my own experiences people are comparing it to the iPad2 (fair or not). No doubt this will continue as people unwrap their Christmas gifts of Kindle Fires. As an IPad2 owner I hope the Kindle Fires sells huge numbers. Hopefully this will force Apple to drastically lower the price on their iPad models to a more reasonable amount.

Tomer2000 said,

My guess is somewhere between 10 to 20 percent for the Fires versus around 2% for the iPads.

What in the world is this based off of?

Tomer2000 said,

My guess is somewhere between 10 to 20 percent for the Fires versus around 2% for the iPads. In my own experiences people are comparing it to the iPad2 (fair or not). No doubt this will continue as people unwrap their Christmas gifts of Kindle Fires. As an IPad2 owner I hope the Kindle Fires sells huge numbers. Hopefully this will force Apple to drastically lower the price on their iPad models to a more reasonable amount.

Why would Apple do that? the iPad 2 owns the tablet market and sells like hotcakes! Apple aren't gonna reduce the price when they know people will pay the current asking price without a second thought. Plus the Kindle is no threat to the iPad anyway and with the iPad 3 coming Apple's dominance of the market is assured.

Xerxes said,
Why would Apple do that? the iPad 2 owns the tablet market and sells like hotcakes! Apple aren't gonna reduce the price when they know people will pay the current asking price without a second thought. Plus the Kindle is no threat to the iPad anyway and with the iPad 3 coming Apple's dominance of the market is assured.

I don't think Amazon.com is competing with iPad due the fact Kindle Fire is merely a ebook reader running on Android OS with additional "enhancements."

I played with both the Kindle Fire and Nook Tablet. The Nook Tablet is the better of the two. The Kindle Fire has 512MB RAM which is why it is a little sluggish. You are better off paying $50 more for the Nook Tablet because you get: 1) 1GB RAM, 2) Optional SD Card Slot (Kindle Fire doesn't have) and 3) 16GB Internal Storage (Kindle Fire has 8GB).

randomevent said,
While I agree with you, the Kindle is the right price point for most people.

I agree as well. Most people don't know what these specs mean.

i got a chance to play with one and i have to say im impressed with how its build and runs i want to play with a nook color tablet and then ill make my final choice

I've found that people who own Kindles hold them in even higher regard than iPad/iPhone owners. They cannot fault them.

Know why? Because they are built to do a job, and they do it absolutely perfectly. I sort of want one myself but cannot justify it yet, already owning a phone and tablet that run the Kindle app. But they are perfectly designed hardware, and a good example of non-converging hardware!

nik louch said,
I've found that people who own Kindles hold them in even higher regard than iPad/iPhone owners. They cannot fault them.

Know why? Because they are built to do a job, and they do it absolutely perfectly. I sort of want one myself but cannot justify it yet, already owning a phone and tablet that run the Kindle app. But they are perfectly designed hardware, and a good example of non-converging hardware!


I can't justify it because it has no expansion, which means storing about 1 movie on it. Also the placement of the buttons sucks. I think I'm going to buy and iPad for the security (Android has so much malware), plus it can do more than be an eReader.

De.Bug said,

I can't justify it because it has no expansion, which means storing about 1 movie on it. Also the placement of the buttons sucks. I think I'm going to buy and iPad for the security (Android has so much malware), plus it can do more than be an eReader.

I think he's talking about the actual Kindle, as in the e-reader. Not the Fire.

Majesticmerc said,

I think he's talking about the actual Kindle, as in the e-reader. Not the Fire.

Yip. I love my kindle e-reader. It does what it's designed for perfectly.