New Microsoft logo part of new Boston Microsoft Store

Earlier today, Microsoft officially launched its new corporate logo, and the company wasted no time in adding the new logo to some of its Microsoft Store retail locations. That includes the company's newest Microsoft Store, which opened in Boston this morning.

The official Microsoft Store Twitter page shows images of the store opening, located in the Shops at Prudential Mall in Boston's Back Bay neighborhood. Microsoft also said that the new logo has now been put in place at the Seattle and Bellevue, Washington store locations and will be put in place in all of its retail shops over the next few months.

The Boston location is the 23rd brick-and-mortar store set up by Microsoft, with several more locations listed as "coming soon" on the official Microsoft Store website. People who stood in line for the Boston opening today were given wrist bands that they can use to attend a free concert on Saturday by pop artist Lenny Kravitz.

Microsoft has the goal of having 44 Microsoft Store locations opened by mid-2013 and it also has plans to open up temporary "pop up" stores for the holidays this year; hiring for these stores has already begun in places like Manhattan, Chicago and others.

Source: Microsoft Store Twitter page | Image via Microsoft

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7 Comments

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microsoft stores always had the "new" logo. in fact, the new logo is just the microsoft store logo. they're the same thing!

Are they happy to be working in a Microsoft store, or just happy to be working (Where you at, O)?

I'm going with both.

A340600 said,
Are they happy to be working in a Microsoft store, or just happy to be working (Where you at, O)?

I'm going with both.

Most likely they're happy that Microsoft provided them with free red bull for the opening morning, so they can be energetic and happy for the first few hours of new customers.

A340600 said,
Are they happy to be working in a Microsoft store, or just happy to be working (Where you at, O)?

I'm going with both.


Whats wrong with working for MS, I'd love to. Unfortunally the Dutch branch only looks highly skilled coders or marketing usually And I'm no programmer nor am I good at marketing.

The Laughing Man said,
They look and act just like Apple's employees haha.
No they don't,because the legal agreement between Apple and Microsoft said no clones allowed.

Since the colourful Windows logo is now gone, as of Windows 8, it was a good decision to keep them in their main logo. It's probably one of the most well-known logo world-wide, and the only one that pretty much everyone associates with Microsoft.