New Windows 8 logo confirmed by Microsoft

Earlier in February, Internet leaks showed that Microsoft was creating a new Windows logo for the launch of Windows 8. At the time of the reports, Microsoft didn't confirm or deny any plans to change the logo and some writers even said it was a hoax. Today, Microsoft revealed that the reports were true and that it was indeed redesigning the logo for Windows 8.

In a post on the Blogging Windows web site, Sam Moreau, the Principal Director of User Experience for Windows, said that the company had a number of goals in mind when creating the Windows 8 logo. One was using a font similar to the International Typographic Style that was an influenc on Metro's design. He states:

Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.

Moreau added that Microsoft wanted the new logo to look like something created with digital materials rather than real world materials like glass or wood, saying, "It has motion – aligning with the fast and fluid style you’ll find throughout Windows 8."  He added:

Our final goal was for the new logo to be humble, yet confident. Welcoming you in with a slight tilt in perspective and when you change your color, the logo changes to reflect you. It is a “Personal” Computer after all.

The third party design company Pentagram assisted Microsoft in the creation of the new Windows 8 logo. Among other things, Pentagram helped to create a new design for Time magazine and designed the logo for the Guitar Hero game franchise. Moreau writes that in a meeting to discuss the new logo, one of Pentagram's designers, Paula Scher, asked the question, "Your name is Windows. Why are you a flag?"

Indeed, as the blog shows, most of the previous versions of the Windows logo look more like a flag than a window, thanks to the logo looking like it is moving and flapping in the wind like a flag. However the very early versions of the Windows logo looked much more like a true window. Moreau writes:

"Windows" really is a beautiful metaphor for computing and with the new logo we wanted to celebrate the idea of a window, in perspective. Microsoft and Windows are all about putting technology in people's hands to empower them to find their own perspectives. And that is what the new logo was meant to be. We did less of a re-design and more to return it to its original meaning and bringing Windows back to its roots – reimagining the Windows logo as just that – a window.

The new Windows 8 logo is certainly a big departure compared to the Windows 3.1 days which all of the other Windows logos have emulated. While it still looks a bit like a stiff flag, it definitely has more of a true window design.

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tiagosilva29 said,
It's a blue screen of death with a ribbon.

Haha! Nice one!
Kindda true this could be used by the competition to diss Windows...
Personnally I like minimalistic UI design, but this is just... there`s absolutely no creativity here

lol so they got all the colors and similar functionality of Windows 1.0 and now even a similar logo. These guys are nuts, time to find a different OS if they keep steppin' backwards.

Mike Frett said,
lol so they got all the colors and similar functionality of Windows 1.0 and now even a similar logo. These guys are nuts, time to find a different OS if they keep steppin' backwards.

Similar functionality to Windows 1.0? Lol.

Whatever... go for your different OS. I'll be using Windows 8 and be getting all the added benefits from it. You go enjoy your Linux or whatever.

scaramonga said,

Its the way they will be feeling after sales - Blue


Hilarious, but no. I personally think Windows is getting the brand reset it had always needed.

techguy77 said,
It is just a logo, i could care less about it.

A logo promotes ones product, to a certain degree, and if they cant get that right?, well...

techguy77 said,
It is just a logo, i could care less about it.

Couldn't care less. "could care less" means you do care about it at least a little bit

wtf! Its just 4 similar squares and the same color. Whats wrong with them. Just use the office logo MS. Pls use the office logo.

scaramonga said,
I'm sure Microsoft are having a laugh, or have totally lost the plot? What is going on over there? Seriously!

You know I wonder what going green or thinkin green meant to them when they came up with that logo.

I don't really mind this logo, but I wish they had used the red, green, yellow, and blue colors that are so well associated with the brand. It seems very odd from a branding standpoint to just drop them completely at this point... This logo kind of just makes it look like a Metro Azure...

Microsoft Windows logo history
http://en.hugon.ws/articles/mi...osoft-windows-logo-history/

Microsoft Windows 1.01 (1985)
Microsoft Windows 2.03 (1987)
Microsoft Windows 3.0 (1990)
Microsoft Windows 3.1 (1992)
Microsoft Windows 3.11 (1993)
Microsoft Windows NT 3.1 (1993)
Microsoft Windows 95 (1995)
Microsoft Windows NT 4.0 (1996)
Microsoft Windows 98 (1998)
Microsoft Windows 98 SE (1999)
Microsoft Windows ME (2000)
Microsoft Windows 2000 Pro (2000)
Microsoft Windows XP (2001)
Microsoft Windows 2003 Server (2003)
Windows Vista (2007)
Windows Server 2008 (2008)
Windows 7 (2009)

"However the very early versions of the Windows logo looked much more like a true window."

hmm.. i actually didn't even saw the windows logo like that,
i honestly like the new windows logo except, (especially the toughts to return to logo into an.. uhmm yeah, Windows ?
But I can't really imagine how it would look like if that logo came on keyboards and my windows phone (you know start button)

MS should make it so it only runs in monochrome too! Ahhhh, 1985 was a great year! Good to see it's back! Pretty sure that's from where they got their UI designers.

Frankenchrist said,
MS should make it so it only runs in monochrome too! Ahhhh, 1985 was a great year! Good to see it's back! Pretty sure that's from where they got their UI designers.

1985 was a great year, it had better music than 2012.

While I'll miss the flag I can understand the reasons behind it. The Windows logo now doubles as the button/key/icon for opening the Start Screen so having it resemble the Metro switching action it performs makes a lot of sense.

Wioned said,
Why they can't remove the "TM" and "R" ****s?

Because one is a trademark and the other is a federally registered trademark. I'm sure eventually one ® will suffice once the new logo is registered.

Good, the old logo was fugly. Now they need to do something about that office logo. It is even more disgusting than the Windows Logo.

This can't be serious... I could draw this crap in Paint in just a few minutes. I bet the designer was paid big for this BS.

Nexx295 said,
This can't be serious... I could draw this crap in Paint in just a few minutes. I bet the designer was paid big for this BS.

Logos don't have to be hard to draw. I can draw the Nike, McDonalds, or Apple logos in any paint software that supports curves. Look at Target, it's just a bunch of concentric circles. Simple but effective.

As a UI designer I believe this logo is fitting with the whole look and feel of Windows 8. People need to stop over analyzing and appreciate its beauty. The panes are where the true artwork comes to life; being geometrically accurate is very hard to do. Kudos to the designers. Simplicity at its finest.

Suddenly inspired. Let's all revert back to Windows 95 and continue this discussion in a newsgroup. See you there! Woooo.....

NerdyTech said,
Do they seriously need the TM and the R on everything? We get it!

legally, they are supose to do it to show they have a trademark or a registered trademark...

The slanted look makes it look like the window is being opened. Possibly telling us to be liberated from the traditional and explore what is possible with Windows 8 (New formfactors that don't tie you to one device, Metro apps etc)?

techguy77 said,
They should put some cracks on those 4 little squares to represent broken Windows 8 release haha jk

Except you're not "just kidding" are you ;-)

I like the font, logo is not bad but is the color is a little dull. Does the logo spin around when you hover over it, or window opens and closes or windshield wiper comes on?

Win4Ever said,
I like the font, logo is not bad but is the color is a little dull. Does the logo spin around when you hover over it, or window opens and closes or windshield wiper comes on?

The logo colour is dynamic dependant on the location used and background colour.

where is the traditionals colours that represent Windows? it looks like it took no effort to create, then again i don't know why we're complaining its not like Microsoft will listen to us, they will keep it regardless, remember the thoughts on the name for the Nintendo Wii, everyone prefered Nintendo Revolution

too bland! this monochromatic elements approach to windows feels so dull.... all white icons, all one color "squares" all one color logos..... all one color glyphs.....

neufuse said,
too bland! this monochromatic elements approach to windows feels so dull.... all white icons, all one color "squares" all one color logos..... all one color glyphs.....

Windows 9 will return to greyscale as colors are just way too distracting for the average joe…

MFH said,

Windows 9 will return to greyscale as colors are just way too distracting for the average joe…

oh... that's disappointing, I was hoping for the green screen terminal type look of the early termianl era

neufuse said,

oh... that's disappointing, I was hoping for the green screen terminal type look of the early termianl era


You'll get that by modifying the registry, where you can set how the greyscale should be mapped onto the rgbscale, whereas you can only choose r XOR g XOR b^^

Phil_123 said,
Goodbye Windows flag. Hello Windows window.

Exactly... it's also reminiscent of tiles, as in metro. So it scores on both fronts.

I agree with others that the perspective looks a little odd though. Takes a little getting used to.

Pwrmad said,

2? It's 1 really!


+ Background, you need a background color, else there would be no logo - would be better in this case though…

MFH said,

+ Background, you need a background color, else there would be no logo - would be better in this case though…

(Saying that White isn't a color)

TCLN Ryster said,

Actually it's black that isn't a colour. White is all colours
http://www.colormatters.com/co...d-white-colors#Anchor-35882

Not really. Darkness is the absence of light. So when a material is black, it just means that all color frequencies are absorbed, instead of being reflected back to your eye. If something is red, it means all other colors are absorbed by the material.

That said, black is still a color (even though it is the absense of other colors), and so is white (even if it's a full-throttle of all the other colors). But I know exactly what you mean.

Colour is in the eye of the beholder. Our perceptions of an object determines if there is colour or not. As explained in the article I linked to: "Black is not a color; a black object absorbs all the colors of the visible spectrum and reflects none of them to the eyes. White is a color. White reflects all the colors of the visible light spectrum to the eyes."

Black is only considered to be a colour when you are dealing with pigments, painting and such. When dealing with light, ie. on a computer screen as in the case of Windows 8, Black is the absence of light, therefore the absence of colour.


It's just a logo. It reflects largely on what Win8 is anyway: a complete redesign/paradigm shift. I'm guessing the panes are longer horizontally because really, who uses a sqaure monitor these days, amirite? It represents a wider screen. Also the panes aren't square because not all tiles are square anyway. My first impression was eh... Considering some of the alternatives, this one is just fine, IMO.

PLUS I'm sure it'll have a sweet animation to go with it.

laserfloyd said,
It's just a logo. It reflects largely on what Win8 is anyway: a complete redesign/paradigm shift. I'm guessing the panes are longer horizontally because really, who uses a sqaure monitor these days, amirite? It represents a wider screen. Also the panes aren't square because not all tiles are square anyway. My first impression was eh... Considering some of the alternatives, this one is just fine, IMO.

PLUS I'm sure it'll have a sweet animation to go with it.

After a "eh" myself I think I decided to agree with you on this really!

I don't care about the logo, but the name must be 'Windows 8'. Don't even think in changing it. Anyway, it's not ugly.

Hmmm... I like how they're unifying everything under "Metro" but this just doesn't seem right. I personally would have preferred the same design but with the "original" Windows colours.

drazgoosh said,
Hmmm... I like how they're unifying everything under "Metro" but this just doesn't seem right. I personally would have preferred the same design but with the "original" Windows colours.

Part of me agrees, I will miss the red, green, blue and yellow. However.. the new logo is designed to be dynamic dependant on where it is shown and on what background. That look would be hard to achieve with a static logo of 4 fixed colours.

If this took more than an hour to create in Photoshop, then Microsoft need to hire some more efficient designers. The logo is very basic, and I actually like it. But they could've been a bit more creative with it.

Allan® said,
well, it isn't a flag anymore. Seriously, how does a flag represent a Window?
I like the simplicity of it.

How does the logo represent Windows? You can't tile 4 Windows in Metro…

MFH said,

How does the logo represent Windows? You can't tile 4 Windows in Metro…

Who says you can't? I've seen videos of them tiling 3 different apps on the screen at once. You could quite easily be able to tile 4 metro apps at once..

Let's just wait and see before we start making wild assumptions about what you can and cannot do in Metro....ok?

Besides, the logo represents a single Window with 4 panes of glass. Not 4 windows. It could also represent 4 live tiles, which of course you can have arranges just like in the logo.

I think it's fine. I'm actually a big fan of simplicity.

Plus, it's just a logo, at most you're only going to see if for a couple seconds on boot. Does it really matter what it looks like?

Also, I suppose that contrary to their statements made before, their "code name" will, like with Windows 7, be the marketing name. At least if the logo is final as we see it.

ambiance said,
The colour is ok, but the perspective of it is awful.

The colour is not static, it is dynamic and depends where the logo is shown and on what colour background.

jbrooksuk said,
I don't like how the "panes" aren't in the same perspective as the window is. Looks wrong.

I only see panes, I don't see a window border, am I missing something?

jbrooksuk said,
I don't like how the "panes" aren't in the same perspective as the window is. Looks wrong.

Dude, it's at an angle. The closer it is, the wider it looks. It's simple geometry here!

xendrome said,

I only see panes, I don't see a window border, am I missing something?


Yes, you are. The panes should be closer together on the left than they are on the right. The perspective is wrong, and I think that's the main reason why it "looks wrong."

briangw said,

Dude, it's at an angle. The closer it is, the wider it looks. It's simple geometry here!


Then the frame should be wider. It isn't.

Memnochxx said,

Then the frame should be wider. It isn't.

No, anything you look at, at an angle looks that way. I'm doing that with my two monitors here. It looks longer when it's closer to you. If anything, it's also your eyes playing tricks on you for distance and perception.

Wouter52 said,
Yea.,.. I could have done better in mspaint...

You could make anything simple like this in Paint or Photoshop, it just has to be nice and fitting as well. THAT's the hard part.

Must say sorry to Owen the other day for doubting it. But I still don't like it.
It would have looked nicer if it was still the original 4 colours, instead of one.

Though the blog mentions it changes on preferences. So I'm guessing say you pick red for your accent colour for the start screen and so forth, the logo will be red.

I guess if you're going to go back 6 or 7 steps might as well make the logo match also...

My point being, notice how the logo looks almost like the Windows 1.0 logo...

xendrome said,
I guess if you're going to go back 6 or 7 steps might as well make the logo match also...

My point being, notice how the logo looks almost like the Windows 1.0 logo...


Didn't I already mention that when this logo first surfaced?

xendrome said,
I guess if you're going to go back 6 or 7 steps might as well make the logo match also...

My point being, notice how the logo looks almost like the Windows 1.0 logo...


They haven't gone back 6 or 7 steps, though. Windows 8 is a refreshing and excellent step forward.

Callum said,

They haven't gone back 6 or 7 steps, though. Windows 8 is a refreshing and excellent step forward.

Regarding window management: how?

Denis W said,
On the upside, it works just as good for print.

Still have mixed feelings about the logo.

same here it looks more like a window but the four colors would represent the different colored tiles better. the monochrome thing is kinda cheap.

O5M3L said,
Microsoft going metro and OSX going the iOS way... yikes! Do not like the future lol
But you can play your Windows Phone 7 games on your PC or your iOS games on your Mac!

O5M3L said,
Microsoft going metro and OSX going the iOS way... yikes! Do not like the future lol

I don't think you understand why that is happening then. It makes perfect sense, and you'll probably see why within the next few years.

MASTER260 said,

No you can't.

Erm...yes you can. I've already run quite a bit of Windows Phone 7 software (games and apps) on my PC.

Callum said,

I don't think you understand why that is happening then. It makes perfect sense, and you'll probably see why within the next few years.

maybe in a few years... right now it feels like what it is... a mess. Just because it works great in a phone doesn't mean I want the same dumbed down experience on my computer.

It feels like they ran out of ideas so they decided to bring the app store (with the metro look) to make some money (Cha ching!), then they gave the rest of the windows an Office ribbon make over and named it Windows 8. Again... in a few years maybe? Right now... Yikes!

O5M3L said,
Microsoft going metro and OSX going the iOS way... yikes! Do not like the future lol

Apple ios having a "look" ..... thats news to me.

As some other people have said before, I can see why it looks the way it does, but the tiles are really slanted in a way that makes it look as though it's a late 90s product again. Disappointed that Microsoft have taken this route on the logo design.

Stefano Elia said,
As some other people have said before, I can see why it looks the way it does, but the tiles are really slanted in a way that makes it look as though it's a late 90s product again. Disappointed that Microsoft have taken this route on the logo design.

It makes scense if you've used metro. Just like the glow on the taskbar icons in Windows 7, Metro tiles become slanted depending where you touch or use your mouse. In Windows Phone, this is used a lot already. Its something that I'd expect the logo to look like and I'm sure as more people experiance the Metro design, they'll think keeping the 'old' Windows 7 (or prior) logo would have felt a bit out of place.

Personally, I'd have expected a bit more colour from the logo (the red, green blue yellow squares we've grown accustomed to), but its to be seen if thats just part of the trademark for the new design.

Pretty cunning.. I don't especially like that logo but it's kinda cool how it's not only a take on the original windows logo but also looks like Metro tiles. Nice.

vlsi0n said,
It's pretty literal now.

It has no *character* now, just like modern people, modern art, and like the competitors. I'd take the Windows 1.0 logo instead.

Vice said,
I don't think it looks as good as some of their previous logos.

Eh it fits in with the look they're going for I suppose. (Not a fan of the flat colors, first thing I'll be changing when Win8's gone gold.) Personally, could care less, as long as the OS is as solid as Win7 it could be a pink bunny for a logo for all I care, not like you see it all the time.

Max Norris said,

Eh it fits in with the look they're going for I suppose. (Not a fan of the flat colors, first thing I'll be changing when Win8's gone gold.) Personally, could care less, as long as the OS is as solid as Win7 it could be a pink bunny for a logo for all I care, not like you see it all the time.

Im with you. It fits, but I cant say that its a great logo. Im thinking more about how it will be used as the Windows Key and such and might look strange how its angled back like that. But time will tell I suppose.

Vice said,
I don't think it looks as good as some of their previous logos.
What about the Windows 1.0 logo? It's basically the same thing... 26 years later

Personally, I like it. As others have said, it matches the look and feel of Windows 8. Also it's getting back to looking like a Window!... you know... to represent the title of the product... Windows!. Not a flag as it has morphed into over recent iterations. Also don't forget that this design while only appearing as a single colour, can be any colour they like to match the location it is shown. It can even be white on a coloured background.

Max Norris said,
Personally, could care less, as long as the OS is as solid as Win7 it could be a pink bunny for a logo for all I care, not like you see it all the time.

Argh. The term is "couldn't care less", not "could care less". Sorry, pet peeve of mine
Observe: http://www.youtube.com/watch?v=om7O0MFkmpw

Edit: Something I just realised... given that this is the logo for Windows 8 and that it clearly says "Windows 8" on the logo, does that now count as confirmation of the name of the OS too?

Edited by Ryster, Feb 17 2012, 11:53pm :

TCLN Ryster said,
Argh. The term is "couldn't care less", not "could care less". Sorry, pet peeve of mine

I stand corrected, thanks for helping me speak gooder English.

Max Norris said,

Eh it fits in with the look they're going for I suppose. (Not a fan of the flat colors, first thing I'll be changing when Win8's gone gold.) Personally, could care less, as long as the OS is as solid as Win7 it could be a pink bunny for a logo for all I care, not like you see it all the time.

Its couldnt care less, if you could care less your saying that you do care about it to some degree and that its possible for you to care less about it. Saying you couldnt care less is saying that you care zero about it and its not possible to care any less about it, due to you having zero care in the first place...

Sorry but its a pet hate with me, and David...........

http://www.youtube.com/watch?v=om7O0MFkmpw

duddit2 said,

Its couldnt care less, if you could care less your saying that you do care about it to some degree and that its possible for you to care less about it. Saying you couldnt care less is saying that you care zero about it and its not possible to care any less about it, due to you having zero care in the first place...

Sorry but its a pet hate with me, and David...........

http://www.youtube.com/watch?v=om7O0MFkmpw


Another of my pet peeves is people not reading the thread before jumping right in with a comment of their own

TCLN Ryster said,

Another of my pet peeves is people not reading the thread before jumping right in with a comment of their own

ha, touche!