New Windows 8.1 TV commercial shows Bing Smart Search

Microsoft continues to launch new TV ads to help promote the launch of Windows 8.1, or as the commercials call it "the new Windows". On Tuesday night, the latest such ad started running on the broadcast networks in the U.S. and this one showcased its new Bing Smart Search features.

The ad, which was later posted on the Windows YouTube channel, shows how Windows 8.1 will be able to use the Bing engine to search for content on both the PC and on the web without having to go to a search engine website. It's a similar message that was presented by the recent Bing TV commercials, except that it concentrates just on Windows 8.1 and not on any other Microsoft products.

Microsoft seems to be going for a low key approach to marketing this OS update. It remains to be seen if these new ads, which again don't even mention Windows 8.1 by name, will be effective in telling the public how many changes the company has put into the update compared to Windows 8. With the launch scheduled for early Thursday morning in the U.S, we should know soon if Microsoft's attempt at a quick fix will be successful.

Source: Windows on YouTube

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8 Comments

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Lord Method Man said,
Same. I don't need an ad service running in my OS.

Comments like this make me squirm. You might as well not use any search engine, any free mail service, any video service, not listen to the radio not walk on any streets.

Seriously though, I use this awesome centralized search now and there are no ads except for results that are related to your search.

j2006 said,

Comments like this make me squirm. You might as well not use any search engine, any free mail service, any video service, not listen to the radio not walk on any streets.

Seriously though, I use this awesome centralized search now and there are no ads except for results that are related to your search.

I paid for the operating system. I dont want or need its features subsidized by ads.

I paid for the radio and to enjoy my favorite station I listen to their ads, but the radio itself doesnt randomly display ads to subsidize the overall cost of the device itself.

It would be different if this was a premium service offered as an option by Microsoft. New Whizbang Search 2.0 now available for Windows 8.

I mean where does it end? Windows 8.2 will feature calculator that has an easier to hit addition button and will also give you relevant ads related to your calculations. It's ridiculous, especially how woefully incomplete and awful the stock search already is in Windows 8.