New Windows Live Hotmail logo surfaces

In a video posted yesterday on The Window Blog, an unexpected refresh of the Microsoft's Hotmail logo has been outed. The new logo will sport a very Outlook-esque golden envelope and a full "Windows Live Hotmail" title.

Windows Live Hotmail

The logo change will likely come as part of the Windows Live "Wave 4" refresh. As of now, Hotmail relies on the Windows Live logo with the word "Hotmail" hanging around in plain text. The change, as Long Zheng points out, "puts more emphasis on Hotmail (and less on Windows Live)." It seems as though Microsoft wants to, somewhat, separate Hotmail from the shackles of Windows Live and, once again, brand it as its own, pure, entity.

So why the re-branding? With Google's Gmail service growing bigger by the day, and Yahoo mail standing strong, Microsoft may feel the need to keep their webmail titan in top shape. A logo refresh is always a good start, as it gives the public a new perspective of the service. The logo definitely fits well with the golden theme used by Office 2010. Perhaps Microsoft has some Hotmail/Office integrations planned. Anything's possible.

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69 Comments

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I like the new logo. Also, the best way I found to not get spam is to uncheck all those "HAY, U CAN GETS E-MAILZ FROM OUR PARTNRS!!!1!!1!!" boxes at the bottom of online registration forms.

Masked Forever said,
Less memory usage, please. Nothing's worse than seeing Windows Live Mail consuming 70,000k of memory.

Man this is a big fail....

The article is about the web-based email service not the program.

alfaaqua said,

Man this is a big fail....

Hurr. "Fail." Internet meme. Try speaking in full sentences with proper grammar and syntax, please.

Cat Fluid said,

Hurr. "Fail." Internet meme. Try speaking in full sentences with proper grammar and syntax, please.


An internet meme? On the internet?! Unheard of!

Damn, everything related to office 2010, regarding logos are ugly. Well, hope this doesn't change anytime soon

Now all they need to do is get rid of the awful 'Hotmail' name, like they nearly did in 2005/6. It's a shame they probably won't though

Calum said,
Now all they need to do is get rid of the awful 'Hotmail' name, like they nearly did in 2005/6. It's a shame they probably won't though

You have the option to sign up for an @live.com address. It's exactly the same as Hotmail, without the Hotmail name

Calum said,
Now all they need to do is get rid of the awful 'Hotmail' name, like they nearly did in 2005/6. It's a shame they probably won't though

I can't see you getting a brand management job anytime soon

wotsit said,

I can't see you getting a brand management job anytime soon


Haha. If I was in charge, I'd keep the name I understand why they've kept it, which is why I said it probably won't change. I just despise the name. It's cheap and tacky.

jordan. said,

You have the option to sign up for an @live.com address. It's exactly the same as Hotmail, without the Hotmail name


Thanks, but I already have a '@live.co.uk' address, which is what keeps me using the service (if they'd kept only '@hotmail.com' addresses and not even had '@msn.com' addresses, I'd have stopped using it because of the awful name).

So yes, I have an address I'm happy with, but the name of the service is still Hotmail and that's the bad part

It looks nice....for me i prefer Hotmail rather than gmail..its because of i like it..tats all. If you want to compare functionality, both offer the same..so doesnt matter, until receiptient reads and responds me back :-)

EgyptianDuck said,

It won't be in 20 minutes

I can just see it now... "Apple shows the world an unfinished view of the future; coming Summer 2020"

Edited by Benjamin Rubenstein, Apr 8 2010, 4:22pm :

.Neo said,
Slow news day?

Even if it was a fast news day, I'm interested in things like this. If you're not, maybe just don't comment?

alfaaqua said,

If Neowin changes its logo and writes about it, would you call it a "slow news day"?

Yes, because a website's logo is beyond irrelevant, even if it is as congested with fanboys as this place seems to be.

Cat Fluid said,

Yes, because a website's logo is beyond irrelevant, even if it is as congested with fanboys as this place seems to be.


Beyond irrelevent by whose standards? Oh, that's right... by your standards. Some other people, including me, class it as relevant to our interests. Have you ever heard of the phrase 'If you don't have anything nice to say, don't say it.' I think that phrase makes a lot of sense.

EgyptianDuck said,
Bit orange... I wish the Mail was maybe a soft blue with a light gradient from the left?

It's trying to match the color of "fire" to show that it's "hot"mail. A soft blue color doesn't make people think of something hot. Well, dark blue fire is hotter but details details.

GP007 said,

It's trying to match the color of "fire" to show that it's "hot"mail. A soft blue color doesn't make people think of something hot. Well, dark blue fire is hotter but details details.


I'm not so sure about that. Both the Office 2010 and Sharepoint 2010 logos have the same orange color as the new Hotmail. My thinking is that all the new logos for Wave 4 will be like this.

lothodon said,
really, this is a news article? a logo?

Yes because its valid news, I assume you would also want to know if Apple or Microsoft suddenly change their logos?

lothodon said,
really, this is a news article? a logo?

Yup. Thanks for posting.

Might be old hat, but I also spotted a new msdn logo?

lothodon said,
really, this is a news article? a logo?

You're pretty good at using your eyes aren't you? You noticed there is a news article and a new logo for Hotmail. If only shops were open near me... I'd buy you a cookie.

CarlJ said,

Yes because its valid news, I assume you would also want to know if Apple or Microsoft suddenly change their logos?

Actually, no, I wouldn't. As long as their products don't suck rocks, I couldn't even begin to care less about their logo. This is non-news and should be immediately disregarded.

Cat Fluid said,

Actually, no, I wouldn't. As long as their products don't suck rocks, I couldn't even begin to care less about their logo. This is non-news and should be immediately disregarded.


If something is new to at least one person in the world, it can be classed as news. I am positive that every single living person does not know that this is a new logo for Hotmail; thus, it is news.

I could really care less about the logo.. I'd rather MS start improving hotmail or adding more features. Still can't compare to Gmail.

profets said,
I could really care less about the logo.. I'd rather MS start improving hotmail or adding more features. Still can't compare to Gmail.

That's your opinion. I definitely prefer Hotmail over gmail. Nothing is wrong with Hotmail. Has good junk mail system, ever growing storage, and a beautiful UI. Gmail has a storage limit, junk mail system not better or worse, and a terrible UI with a loading screen.

Hotmail gets the job done just like gmail and looks beautiful doing it. This is my opinion.

profets said,
I could really care less about the logo.. I'd rather MS start improving hotmail or adding more features. Still can't compare to Gmail.

Really? Like what features? And please be specific.

Electric Jolt said,

That's your opinion. I definitely prefer Hotmail over gmail. Nothing is wrong with Hotmail. Has good junk mail system, ever growing storage, and a beautiful UI. Gmail has a storage limit, junk mail system not better or worse, and a terrible UI with a loading screen.

Hotmail gets the job done just like gmail and looks beautiful doing it. This is my opinion.

That's fine, we're all entitled to our opinions. Gmail also has growing storage, and in my opinion a much cleaner UI than hotmail, and way less space wasted for ads.

Also, hotmail only allows pop3 access, while Gmail allows pop3, imap and exchange activesync for mail, contacts and calendars.

Electric Jolt said,

That's your opinion. I definitely prefer Hotmail over gmail. Nothing is wrong with Hotmail. Has good junk mail system, ever growing storage, and a beautiful UI. Gmail has a storage limit, junk mail system not better or worse, and a terrible UI with a loading screen.
+1

Hotmail gets the job done just like gmail and looks beautiful doing it. This is my opinion.

profets said,
I could really care less about the logo.. I'd rather MS start improving hotmail or adding more features. Still can't compare to Gmail.

They are adding new features... Wave 4 is going to be full of exciting new features, many of which are not included in Gmail. I can't really provide a source for this, so just wait and see when Hotmail Wave 4 is released

Edited by Calum, Apr 8 2010, 8:42pm :

Delmont said,

Really? Like what features? And please be specific.

IMAP. For God's sake, it's 2010 and POP is still the best that Microsoft can do for people using something other than Outlook or Windows Live Mail? I was a Hotmail user from the late 90s all the way until early 2009, but when I moved to Mac OS X and realized that I couldn't set up Hotmail as an IMAP account, I abandoned my Hotmail account and moved to Gmail full-time.

DarkNovaGamer said,

Could use some work but keep in mind, its not the logo that matters its the product!

Hotmail doesn't even come close to the leetness that is gmail.

James Riske said,
Hotmail doesn't even come close to the leetness that is gmail.

+1. Even in the pre-Gmail days I wouldn't touch Hotmail, memories of the terrible interface and mountains of spam in the mid 90's kept me away. I maintain an account for the other 'Live' services, and on the rare occasion that I actually need to login to Hotmail for something it's loaded with SPAM and phishing messages that I never receive the likes of in Gmail.

James Riske said,

Hotmail doesn't even come close to the leetness that is gmail.

Gmail does not come close to leetness that is Yahoo mail. So what's your point? Yes, Yahoo mail.

BigBoy said,
Gmail does not come close to leetness that is Yahoo mail. So what's your point? Yes, Yahoo mail.

Yahoo mail is almost as bad as Hotmail... the only half-decent features it has are ripoffs of Gmail, and poor ones at that.

vaximily said,

+1. Even in the pre-Gmail days I wouldn't touch Hotmail, memories of the terrible interface and mountains of spam in the mid 90's kept me away. I maintain an account for the other 'Live' services, and on the rare occasion that I actually need to login to Hotmail for something it's loaded with SPAM and phishing messages that I never receive the likes of in Gmail.

Funny. It's the complete opposite for me. My Gmail is the one I never log in to because it is filled with spam and my Hotmail is clean as a whistle. I think all it comes down to is how you use your address. We are more careful with how we post/use our main addresses and more reckless with the spam filled ones. Both Gmail and Hotmail (and any big name email service these days) have invested in top notch spam detection. The service you choose should really come down to the interface and I quite like Hotmail's outlook-esque setup.

vaximily said,

Yahoo mail is almost as bad as Hotmail... the only half-decent features it has are ripoffs of Gmail, and poor ones at that.

Personally, I like how Yahoo Mail resembles that of a desktop mail application. Gmail's interface is too spartan for my liking.

James Riske said,

Hotmail doesn't even come close to the leetness that is gmail.

Windows Live Hotmail is much more polished than Gmail. I have always preferred Hotmail. Gmail account is mainly used for spams.

vaximily said,

+1. Even in the pre-Gmail days I wouldn't touch Hotmail, memories of the terrible interface and mountains of spam in the mid 90's kept me away. I maintain an account for the other 'Live' services, and on the rare occasion that I actually need to login to Hotmail for something it's loaded with SPAM and phishing messages that I never receive the likes of in Gmail.

Wha? Gmail gets a lot more spam than Hotmail. Also, have you checked Hotmail recently. I used to use Gmail but switched back to Hotmail.

Glendi said,

Wha? Gmail gets a lot more spam than Hotmail. Also, have you checked Hotmail recently. I used to use Gmail but switched back to Hotmail.


Actually the best spam control is the users themselves. I've used both GMail and Hotmail (currently Hotmail) and have not had spam issues with either.

I just wish they made Hotmail = Outlook Web app. Microsoft tends to duplicate a lot of their applications. I don't know WTF the managers are thinking. Seems like they don't know how good something they already have is.

Edited by Jebadiah, Apr 9 2010, 3:45am :

Jebadiah said,
I just wish they made Hotmail = Outlook Web app. Microsoft tends to duplicate a lot of their applications. I don't know WTF the managers are thinking. Seems like they don't know how good something they already have is.

Wave 2 was basically that. I think Wave 3 got screwed up because people complained about the lack of the classic style (no reading pane), so the Wave 3 update was left half done.

vaximily said,

Yahoo mail is almost as bad as Hotmail... the only half-decent features it has are ripoffs of Gmail, and poor ones at that.

I use a Gmail address but use the inbox of Yahoo! Mail and forward all mails to the Yahoo account. I try to use Gmail inbox as my primary inbox, but it is so featureless and dull user interface. One thing I like in Gmail that it's free forwarding. I think mail forwarding is not free in newer Yahoo! Mail accounts and not free in Hotmail as well.

lordcanti86 said,

Wave 2 was basically that. I think Wave 3 got screwed up because people complained about the lack of the classic style (no reading pane), so the Wave 3 update was left half done.

I don't know about that. What I know is, if you try pasting something from Word into the body of a plain-text e-mail in Hotmail, it sends about 800 lines of Word CSS code along with it. I mean literally you can see code in the Sent e-mail! You won't see it while you're composing the e-mail. You see it after you have sent the e-mail. I sent about 4 cover letters to recruiters this way, when I was looking for a job, with CSS code in it. No wonder they did not respond.


Another big bug is that of CrLf. Why the hell does Hotmail automatically think that the line has ended at the right border of the textarea? If I did not press Enter, it means there should be no CrLf. This same issue can be reproduced by opening a plain-text Draft e-mail message. Hotmail is just plain stupid. I don't now about Wave 2, but right now it's a piece of crap to me.

I stopped using Hotmail for any serious purpose after these debacles happened about 5 months ago.

Edited by Jebadiah, Apr 9 2010, 9:04am :

^
The browser (IE and Firefox) somehow masks the CSS content from Word, so you can't see CSS code until you have sent the e-mail.

rm20010 said,

Personally, I like how Yahoo Mail resembles that of a desktop mail application. Gmail's interface is too spartan for my liking.

+1