New Windows Phone campaign swings for the fences

In 2012, Microsoft started its "Smoked by Windows Phone" marketing campaign that pitted Windows Phone devices against the iPhone and various Android phones in various challenges. The effort was successful (and sometimes a little controversial) and it continues to this day.

Now it looks like Microsoft is trying a new and different approach to marketing Windows Phone products via two men and their trip to see lots of baseball games. As noted on the official Windows Phone blog, Microsoft is sponsoring the 2012 Baseball Bucket List on The Roosevelt’s men's lifestyle website.

Two men, Steve Gebhardt and John Tramutolo, started on their big baseball journey in late June to attend a number of pro baseball games around the US and to get a number of baseball items checked off their bucket list. They have been taking photos of their journey with their Windows Phone-powered HTC Titan II with its 16 megapixel camera and its built in panorama mode. You can see an example of such a photo above of Yankee Stadium.

This week, the journey ends for these two baseball fans as they go to the Home Run Derby and the All-Star Game in Kansas City and finally make their stop on Wednesday for a Seattle Mariners game (shocker; that happens to be near Microsoft's world headquarters). It will be interesting to see what other inventive marketing plans Microsoft has next for Windows Phone.

Source: Official Windows Phone blog | Image via The Roosevelt’s

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