New Windows Phone campaign swings for the fences

In 2012, Microsoft started its "Smoked by Windows Phone" marketing campaign that pitted Windows Phone devices against the iPhone and various Android phones in various challenges. The effort was successful (and sometimes a little controversial) and it continues to this day.

Now it looks like Microsoft is trying a new and different approach to marketing Windows Phone products via two men and their trip to see lots of baseball games. As noted on the official Windows Phone blog, Microsoft is sponsoring the 2012 Baseball Bucket List on The Roosevelt’s men's lifestyle website.

Two men, Steve Gebhardt and John Tramutolo, started on their big baseball journey in late June to attend a number of pro baseball games around the US and to get a number of baseball items checked off their bucket list. They have been taking photos of their journey with their Windows Phone-powered HTC Titan II with its 16 megapixel camera and its built in panorama mode. You can see an example of such a photo above of Yankee Stadium.

This week, the journey ends for these two baseball fans as they go to the Home Run Derby and the All-Star Game in Kansas City and finally make their stop on Wednesday for a Seattle Mariners game (shocker; that happens to be near Microsoft's world headquarters). It will be interesting to see what other inventive marketing plans Microsoft has next for Windows Phone.

Source: Official Windows Phone blog | Image via The Roosevelt’s

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I've got a new idea for a "Smoked By" challenge:

*Let's see whose current gen Android/WP device can get a full upgrade to its OS...

simplezz said,
I've got a new idea for a "Smoked By" challenge:

*Let's see whose current gen Android/WP device can get a full upgrade to its OS...

WP8, lost
iPhone 4, Siri, lost
Android, disqualified

simplezz said,
I've got a new idea for a "Smoked By" challenge:

*Let's see whose current gen Android/WP device can get a full upgrade to its OS...

bwahahaaa!!

I will leave the iOS ship because i really think WP8 is the NEXT BIG THING.
All depends on the handset offer. I love the iphone design so I hope something similar to the Lumia800 (or better) or HTC One S. I hope more premium quality handsets carry the wp8 os.

iguanas said,
I will leave the iOS ship because i really think WP8 is the NEXT BIG THING.
All depends on the handset offer. I love the iphone design so I hope something similar to the Lumia800 (or better) or HTC One S. I hope more premium quality handsets carry the wp8 os.

More premium handsets should be a given, now with the broader hardware support that WP8 brings. Also with the newer driver model and such it should help the OEMs get newer devices out faster than before if they share some of the same parts.

myxomatosis said,
I really want Windows Phone 8 to succeed. Very promising OS. I loved my Windows Phone 7.5 experience.

It really sure, WP8 has a mature core under it and shouldn't be lacking in support for any features out there so they can finally go into full swing with the marketing. I always felt that because WP7.x lacked things that they never wanted to get into the whole "feature competition" marketing war with iOS and Android. That should no longer be the case though.