The New York Times has been rather notorious in keeping most content on their website for paying eyes only. While this system did manage to bring in $10 million a year in subscription fees, it left most others in the dark as they followed a link from a third party website such as our very own forums here, at Neowin. Well, at the risk of being banned from using puns ever again, the times are changing.
As of this morning, all content on NYTimes.com will be free to view. After looking at the numbers, they realized the company could earn more money off of ad revenue than it was making through the subscription system. Simply put, people following those links from other sites were highly unlikely to subscribe for access to a single article. Now, everyone has access and, as they hope, everyone can become a reader of the famed paper.