Nielsen study finds a third of PS4 owners switched from Xbox or Wii

Sony is doing great in terms of sales, outselling the Xbox One by more than 3:1  which resulted in a great increase in its quarterly profits. Although the PS4 is winning the latest console war, even Sony employees can't offer a good explanation about why the console is doing so well. As Sony Worldwide Studios president Shuhei Yoshida told Eurogamer:

It's just beyond our imagination. We are so happy. But I for one am a bit nervous because we do not completely understand what's happening. You need to understand why your products are selling well so you can plan for the future, right? It defied the conventional thinking. 

However, an April Nielsen study may shed some light on the subject. As a part of the study, a survey was made among 1,200 Americans described as "active gamers", aged between 7 and 54. According to the study, 31 percent of PS4 owners didn't own the Playstation 3 but did own an Xbox 360 or Wii. This is interesting as it shows gamers are not as brand-loyal as originally expected, and it seems like Sony gave them enough reason to switch. On a side note, 17 percent of the PS4 owners stated they didn't own any last-gen console.

So what did Sony do right in order to sell 10 million consoles and make gamers choose the PS4 instead of the Xbox One? The main reason behind Sony's success seems to be the price difference between the two consoles at launch. Having a $100 cheaper price tag, the $399 PS4 and the Xbox One offered mainly cross-platform titles including CoD: Ghosts, Assassin's Creed IV and Battlefield 4 at launch. Having the same range of games available, the figures indicate the Kinect bundled Xbox One wasn't enough to justify the $100 difference for many gamers. In a logical move, Microsoft released the cheaper and Kinect-free Xbox One bundle half a year later.

Although exclusive games were announced for both consoles, it seems like Sony is still benefiting from the inertia it gained from the start, thanks to its cheaper pricing.

Sources: re/code, Eurogamer | image via Sony

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Clearly it's outselling the crapetition due to more than just price like the article suggests because even after the Xbox's price drop, they're still getting their behind handed to them.

Still don't have a PS4 and still not seeing enough titles to make me want to buy one. Probably won't even look again until after I work through my PS3 backlog. Yes I have an Xbox One, but don't use it much for the same reason, no compelling games and one hell of a backlog of 360 games. Of course neither of the next gens have been out for a year and good titles will eventually get released.

Well Duh. PS4 is cheaper, has better specs, doesn't have a mandatory spycam, and it isn't produced by Microsoft, the company that just spat in the eye of gamers with their always-online DRM ######. In fact, with all that, I'm surprised anyone bought an Xbone at all.

simplezz said,
Well Duh. PS4 is cheaper, has better specs, doesn't have a mandatory spycam, and it isn't produced by Microsoft, the company that just spat in the eye of gamers with their always-online DRM ######. In fact, with all that, I'm surprised anyone bought an Xbone at all.

It's only a one time thing with the DRM unless they went back on it? Anyways, I love my PS4 especially the way the controls feel now are much more comfortable and doesn't cramp up my hands.

No, the main reason isn't the $399 price tag. It's the fact that Sony LEARNED from their setbacks last generation and gave the customer what they really wanted...a GAME CONSOLE. Not an "entertainment device", not an NSA approved spycam, not a half baked voice control system...and most importantly, they didn't try to shove restrictive DRM down everyone's throats.

Going forward, they STILL have a console that outperforms the XB1, which sells at the same price point...and they have DOUBLE the number of games available for the PS4 vs. the XB1.

The gap is only going to get wider from here on out.

I think the performance/spec issue, is a big deal though most deny it. I also think there is a dearth of games. Even KI wasn't quite complete when release and then it kind of turned into a seasonal, DLC type event. The price didn't help, and now, at least IMO, Sony appears to have the better exclusives. I'm still holding out for the PC, but when Hellblade and the next Uncharted, and the inevitable GOW, I'll probably bite. I'm not into FPS' anyway and that seems to be the Xbox's focus outside of XBLA.

I just got "The Last of Us" (didn't play it on PS3) and Diablo III (borrowed a friends copy on PS3)...those two games will keep me pretty occupied until Destiny releases next month! :) I am also REALLY looking forward to "Morpheus", Sony's VR headset add-on...I will buy that on DAY ONE when they finally release it!

When you are selling millions or consoles (both sides) 1200 people is nothing... I know some people that haven't switched at all from PS3 or 360 maybe we should survey them and write a "study" that says no one is upgrading...

Bertch said,
When you are selling millions or consoles (both sides) 1200 people is nothing... I know some people that haven't switched at all from PS3 or 360 maybe we should survey them and write a "study" that says no one is upgrading...

I haven't upgraded yet :p

XBOX One got a lot of negative comments and ticked off a lot of people before it was released and changes were announced that many did not like. Yes, they reversed several decisions but still is not enough to sway and appease a lot of users.

When the Xbox One was first revealed it was not designed with consumer interest in mind. (Don Mattrick's interview which essentially ended his career at Microsoft: https://www.youtube.com/watch?v=jWRG2UmLqXw). Requiring an internet connection every 24hrs? Security concerns over the Kinect? Used and rented games? The PS4 didn't share any of these concerns plus it was cheaper.

Even after their mistake was realized the damage was done. And now most gamers choose PS4 because everyone else has one. My friends list on Xbox Live looks sad compared to PSN.

Windows 8 = Xbone = WP = Surface RT = Surface. MS has no idea right now. MS has made terrible decisions and has no direction. There is a negative attitude towards MS because they have made huge mistakes. Buying Nokia was a huge mistake.

Edited by derekaw, Aug 21 2014, 10:30am :

derekaw said,
Windows 8 = Xbone = WP = Surface RT = Surface. MS has no idea right now. MS has made terrible decisions and has no direction. There is a negative attitude towards MS because they have made huge mistakes. Buying Nokia was a huge mistake.

Have you sat down and used a Surface? I doubt it.
Have you played game(s) on the Xbox One or used multimedia features? Again, doubt it.
Have you bothered to learn how to use Windows 8 properly? Armchair critic?
Have you used a WP device? I used Android for years, and it surely didn't keep me as a user.

I'm not saying you're not entitled to your own opinions, but labelling everything a company does as a failure (without proper basis) is in itself a failure. I'm sure you've done that in at least one of the examples above.

I have done all of those things except XBone, and I'm leaning toward PS4 if I go next gen at all. Much, much better exclusives and games I want to play. Xbox for Windows, and GfWL are busts, they can't even leverage the PC properly to bolster their gaming initiatives.

I want to go WP, but just went Galaxy S5 Active and don't forsee going back to WP any time soon. the M8 is just too late and the apps I use, several are still only on Android and iPhone including ALL of my financial institutions. Making matters worse, Lync and MS Remote desktop are both far and significantly superior on iOS and Android than MS' own platform.

The Surface is great, in specific use cases, not so great in others, the 1st Gen pro's were simply useless with the batter life. I mean you could use them, but seriously, no. The 3 just now fixed wifi issues.

You could go on and on. Are they selling yes. Could one call the whole ecosystem a failure yes. Does everything MS does right now seem half-assed, incomplete and not best in class yes.

The reality is they are all still selling and all could be salvageable, but MS does still seem to be struggling for a direction, vision, and shockingly, quality control.

bobsled said,

Have you sat down and used a Surface? I doubt it.
Have you played game(s) on the Xbox One or used multimedia features? Again, doubt it.
Have you bothered to learn how to use Windows 8 properly? Armchair critic?
Have you used a WP device? I used Android for years, and it surely didn't keep me as a user.

I'm not saying you're not entitled to your own opinions, but labelling everything a company does as a failure (without proper basis) is in itself a failure. I'm sure you've done that in at least one of the examples above.

Windows 8 = Lots of internet negativity.
Xbox One = Lots of internet negativity.
Surface RT = Lots of internet negativity.
WP = Low sales.

He's not too far off. There hasn't been anything revolutionary or worth talking about from Microsoft in a while. They only things that have gotten them good publicity have been so called updates (WP 8.1, Windows 8 8.1, Xbox One without Kinect). Even Azure has been getting more positive feedback than their big moneymakers.

It just seems that lately, MS can't do anything right the first time.

MorganX said,
Great point, having undoing your bad decisions being your most positive talking points can't be a good thing.

I believe it could, but shouldn't. Talking points should be first generation products. As a newcommer to the modern tablet and smartphone markets. people shouldn't have to wait until 3rd or 4th iteration of MS products for MS to get it right.

If they want to make an impact, they need to get it right the first time.

ctebah, you forgot Server 2012. Metro UI on a server? What were they thinking?!

I'm a sysad and our datacenter went from having a 50/50 split between Windows and Linux to having mostly Linux due to this reason alone. NOBODY wants to touch it. Even with the next release of Windows it would be too costly and too much effort to shift back. Microsoft lost a lot of business with us. I can only imagine how bad it is worldwide.

ctebah said,

Windows 8 = Lots of internet negativity.
Xbox One = Lots of internet negativity.
Surface RT = Lots of internet negativity.
WP = Low sales.

Yeah there is not reason and that people still think is it bad luck for Microsoft and Steve was a good leader... LOL

ctebah said,

Windows 8 = Lots of internet negativity.
Xbox One = Lots of internet negativity.
Surface RT = Lots of internet negativity.
WP = Low sales.

He's not too far off. There hasn't been anything revolutionary or worth talking about from Microsoft in a while. They only things that have gotten them good publicity have been so called updates (WP 8.1, Windows 8 8.1, Xbox One without Kinect). Even Azure has been getting more positive feedback than their big moneymakers.

It just seems that lately, MS can't do anything right the first time.

I agree with your post; my angle was that I intensely dislike the bandwagon everyone seems to love riding, which jumps all over MS, but hails Google as the savior of the world (not specifically Google in this case but you get my point).

Historically, Microsoft has never really nailed anything:

- Their Office suite was a buyout job / clone
- DOS was too
- Xbox failed the first time round, and the 360 had RROD issues
- Windows XP was very unstable until at least SP1
- Windows Vista was *implemented* poorly (OEM policy allowing cheapos to whack a Certified sticker on a piece of trash)
- Windows 8 had no tutorials on use, even OOTB (I like Windows 8 after learning to drive it but this was just STUPID). Julie Larson-Green is to blame here, yet Sinofsky got thrown to the lions.
- Kinect was purchased by MS
- Cloud sync was never really polished until the time of OneDrive rebranding (Live Mesh never went anywhere and SkyDrive wasn't inbuilt, lackluster sync)
- Windows Core message pump is still there and needs to go, Explorer shell needs to be overhauled
- Microsoft's product advertising/showcasing

The Xbox is personally my preferred console but I have nothing against the PS4; it's just not what I need. GFWL was a joke and PC gaming on Windows is only really pushed forward by Valve and Origin (limited, as Newell has a weird agenda)

We all (should) know that Microsoft's management structure needs a massive kick in the backside. Decades of lemon staff / structures need to go, but Nutella won't do what needs to be done to push Windows forward.

bobsled said,

I agree with your post; my angle was that I intensely dislike the bandwagon everyone seems to love riding, which jumps all over MS, but hails Google as the savior of the world (not specifically Google in this case but you get my point).

Historically, Microsoft has never really nailed anything:

- Their Office suite was a buyout job / clone
- DOS was too
- Xbox failed the first time round, and the 360 had RROD issues
- Windows XP was very unstable until at least SP1
- Windows Vista was *implemented* poorly (OEM policy allowing cheapos to whack a Certified sticker on a piece of trash)
- Windows 8 had no tutorials on use, even OOTB (I like Windows 8 after learning to drive it but this was just STUPID). Julie Larson-Green is to blame here, yet Sinofsky got thrown to the lions.
- Kinect was purchased by MS
- Cloud sync was never really polished until the time of OneDrive rebranding (Live Mesh never went anywhere and SkyDrive wasn't inbuilt, lackluster sync)
- Windows Core message pump is still there and needs to go, Explorer shell needs to be overhauled
- Microsoft's product advertising/showcasing

The Xbox is personally my preferred console but I have nothing against the PS4; it's just not what I need. GFWL was a joke and PC gaming on Windows is only really pushed forward by Valve and Origin (limited, as Newell has a weird agenda)

We all (should) know that Microsoft's management structure needs a massive kick in the backside. Decades of lemon staff / structures need to go, but Nutella won't do what needs to be done to push Windows forward.

I agree. Most of the time it's cooler to be on the hating bandwagon. Just look at anti apple crowd here lol.

It's always going to be tough for MS to move forward with ideas without replacing a lot of staff. They need fresh ideas and guys that are going to implement them.

gadean said,
ctebah, you forgot Server 2012. Metro UI on a server? What were they thinking?!

I'm a sysad and our datacenter went from having a 50/50 split between Windows and Linux to having mostly Linux due to this reason alone. NOBODY wants to touch it. Even with the next release of Windows it would be too costly and too much effort to shift back. Microsoft lost a lot of business with us. I can only imagine how bad it is worldwide.

Server 2012+ is so good this can be forgiven. Plus, you really shouldn't see it much if ever.

I think you're conflating a bunch of different groups of people. This is not a conspiracy against MS. This isn't some fluke "perfect storm" either. MS made their bed and now they have to lie in it, that's all.

Your anecdote is a perfect example of Internet FUD. My WS2012 servers, where I have a GUI installed, boot right to the desktop. I use Powershell to administer most of my servers and Server Manager to manage pools. While there is a metro/modern UI option, WS2012 boots to the desktop. You can even build a WS2012 without a GUI and use Powershell for everything. Your telling me your admins (Linux or Windows) cant get a grip on Powershell? You have to be kidding.
Have you really used WS2012, or are you just regurgitating something you read on /.?

gadean said,
ctebah, you forgot Server 2012. Metro UI on a server? What were they thinking?!

I'm a sysad and our datacenter went from having a 50/50 split between Windows and Linux to having mostly Linux due to this reason alone. NOBODY wants to touch it. Even with the next release of Windows it would be too costly and too much effort to shift back. Microsoft lost a lot of business with us. I can only imagine how bad it is worldwide.

bobsled said,

I agree with your post; my angle was that I intensely dislike the bandwagon everyone seems to love riding, which jumps all over MS, but hails Google as the savior of the world (not specifically Google in this case but you get my point).

Historically, Microsoft has never really nailed anything:

- Their Office suite was a buyout job / clone
- DOS was too
- Xbox failed the first time round, and the 360 had RROD issues
- Windows XP was very unstable until at least SP1
- Windows Vista was *implemented* poorly (OEM policy allowing cheapos to whack a Certified sticker on a piece of trash)
- Windows 8 had no tutorials on use, even OOTB (I like Windows 8 after learning to drive it but this was just STUPID). Julie Larson-Green is to blame here, yet Sinofsky got thrown to the lions.
- Kinect was purchased by MS
- Cloud sync was never really polished until the time of OneDrive rebranding (Live Mesh never went anywhere and SkyDrive wasn't inbuilt, lackluster sync)
- Windows Core message pump is still there and needs to go, Explorer shell needs to be overhauled
- Microsoft's product advertising/showcasing

The Xbox is personally my preferred console but I have nothing against the PS4; it's just not what I need. GFWL was a joke and PC gaming on Windows is only really pushed forward by Valve and Origin (limited, as Newell has a weird agenda)

We all (should) know that Microsoft's management structure needs a massive kick in the backside. Decades of lemon staff / structures need to go, but Nutella won't do what needs to be done to push Windows forward.

I dont think you can really complain about something being a buyout/clone when its had significant work done since its inception. I mean do you really think any of the msoffice applications for example look anything like the "originals" or even MS-DOS 6.22 looks anything like QDOS (it didnt even support directories)

shastasheen said,
Your anecdote is a perfect example of Internet FUD. My WS2012 servers, where I have a GUI installed, boot right to the desktop. I use Powershell to administer most of my servers and Server Manager to manage pools. While there is a metro/modern UI option, WS2012 boots to the desktop. You can even build a WS2012 without a GUI and use Powershell for everything. Your telling me your admins (Linux or Windows) cant get a grip on Powershell? You have to be kidding.
Have you really used WS2012, or are you just regurgitating something you read on /.?

Just goes to show what a professional server admin he is; not using a server OS because of start screen.

Yeah, because start menu is the single most important and used component in windows server. /s

eddman said,

Just goes to show what a professional server admin he is; not using a server OS because of start screen.

Yeah, because start menu is the single most important and used component in windows server. /s

Datacenters do not work that way. It's the customers who use the OS and they are the ones who won't touch it.

gadean said,

Datacenters do not work that way. It's the customers who use the OS and they are the ones who won't touch it.

To be honest, I don't know that much about datacenters and what you mean exactly.

What do you mean by customers using server OS? Is it like POS machines? What do you do on them?

Half of your machines had linux and the other half had WS installed? Why?

Even so, what does start screen have to do with server OS software?

IMO, it's like when someone buys some appliance, doesn't read the instructions, and then says he/she can't operate it.

eddman said,

To be honest, I don't know that much about datacenters and what you mean exactly.

What do you mean by customers using server OS? Is it like POS machines? What do you do on them?

Half of your machines had linux and the other half had WS installed? Why?

Even so, what does start screen have to do with server OS software?

IMO, it's like when someone buys some appliance, doesn't read the instructions, and then says he/she can't operate it.

So you chose to insult me over something you admittingly know nothing about? http://en.wikipedia.org/wiki/Datacenter

gadean said,

So you chose to insult me over something you admittingly know nothing about? http://en.wikipedia.org/wiki/Datacenter

Again, I'm sorry. I shouldn't have done that.

As I see it, it has to do with people refusing to learn the small difference between start menu and screen, and the fact that the desktop portion is the same as before.

People just don't want to adapt to change. Creatures of habit. We moaned when windows 95 changed things, moaned when XP did it, when vista did it, and now we're moaning about 8.

It's just negative reporting. Nowadays more and more people are relying on tech sites' reviews and Xbox one is just culprit of this negative attitude towards MS.

Vishwal said,
It's just negative reporting. Nowadays more and more people are relying on tech sites' reviews and Xbox one is just culprit of this negative attitude towards MS.

Who do you think is responsible for this negative attitude towards MS? MS themselves. Also that "How to share your PS4 game" video pretty much made Xbox One DOA for most people.

So reporting the facts is wrong? Microsoft realized they made a mistake force bundling the Kinect, it doesn't take a rocket scientist to figure it out :p

Steven P. said,
So reporting the facts is wrong? Microsoft realized they made a mistake force bundling the Kinect, it doesn't take a rocket scientist to figure it out :p

Umm, just no. People have lost perception as to how much things really cost. How much did the X360 and PS3 sell for at launch? Close to $1000. These consoles launched at half that (if not less) and now come bundled with games and Kinect (XBO), yet people STILL whinge about price. The Kinect is amazing tech, and until you bundle it with the console, games will never be made to cater for the small percentage of users. This is why the Kinect v1 failed, and same with the Move. Could you imagine the Wii without motion controllers? GameCube.

People don't really think twice about paying $59 (US) plus season passes for tier one games, yet they bitch and moan when the underlying platform requires half the outlay of the previous gen.

I'm not saying the PS4 or XBO is better than the other, but the 'gaming community' seem to spend most of their time whingeing rather than playing games.

Vishwal said,
It's just negative reporting. Nowadays more and more people are relying on tech sites' reviews and Xbox one is just culprit of this negative attitude towards MS.

The reporting is negative because there is nothing positive.

Vishwal said,
It's just negative reporting. Nowadays more and more people are relying on tech sites' reviews and Xbox one is just culprit of this negative attitude towards MS.

MS fans always have excuses. Its the reporting that is the problem. Its the reps at carrier stores that is the problem with windows phone, its the users that don't want change that is the problems with Windows 8.

Do you see the pattern?

Another problem is MS giving up at the drop of a hat. All those 180s and now dropping the Kinect. When it's politics people call it flip flopping and traditionally that does not go over well.

Comparing apples and bowling balls? An operations management decision to create a new sku without a $100 component and waffling on a political issue are two entirely different things.

Geezy said,
Another problem is MS giving up at the drop of a hat. All those 180s and now dropping the Kinect. When it's politics people call it flip flopping and traditionally that does not go over well.

Makes sense, it seems its not really Sony doing something right but Microsoft doing something wrong (I don't agree as I use Kinect and would have preferred the digital only model but this is definitely the majority perception).

This means is not necessarily in Sony's hands but more in Microsoft's, as in if they keep doing what they have been doing in terms of adding features and listening to the people (dropping Kinect etc), they could theoretically win those users back, especially as we're at the start of the generation and not to many games are available (so users won't feel as locked into the platform).

Of course this is speculation on my part but I think sales figures following the Kinect price drop along with figures in Europe once the tv tuner and video player (supporting USB storage and mkv files, oh and a plex app for the media focused folks) will be interesting.

Both the X1 and PS4 are selling better than the 360 and PS3 (at the same time in the PS3/360 life cycle). Both Consoles are doing well, just the PS4 is doing even better.

ryuh3d said,
Both the X1 and PS4 are selling better than the 360 and PS3 (at the same time in the PS3/360 life cycle). Both Consoles are doing well, just the PS4 is doing even better.

Oh I know this. Some people seem to lose perspective though and focus on one doing better = the other is doing bad and that idea snowballs. Xone needs to pickup due to this fact.