Nokia apologizes for misleading Lumia PureView video

Mere hours after Nokia announced its Lumia 920 Windows Phone 8 smartphone on Wednesday, the company apologized for a video that misleadingly demonstrated the image stabilization feature of the upcoming device.

The video depicts a couple riding bicycles and what is implied to be video shot by one of the cyclists, comparing the recordings taken with and without the PureView optical image stabilization (OIS) feature of the Lumia 920. The difference between the recordings is drastic and impressive. The only problem is, the example for the recording taken using OIS was not shot on a Lumia 920, as the eagle-eyed folks at The Verge noticed.

You can see behind the wizard's curtain at 0:27 in the above video, or a more explicit example video provided by The Verge. A reflection in a trailer's window shows that the video was obviously not shot by the lady's companion on the bicycle, but by a man leaning out the open side door of an accompanying van, using a DSLR or other camera of some kind.

A Nokia spokesperson confirmed that the video was not shot using a Lumia 920 and claimed that it was only supposed to demonstrate the OIS feature. Shortly after, a full apology appeared on Nokia's blog, posted by Heidi Lemmetyinen. "... we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920," Lemmetyinen wrote. "We apologize for the confusion we created."

The blog post included a video demonstrating the OIS feature, recorded on an actual Lumia 920.

Source: Conversations by Nokia, The Verge

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48 Comments

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I think this is rather silly. Nowhere did Nokia say that they were using a Lumia for this video, in fact the video SAID nothing. Everything people took away from the video that the Lumia would do this or that was nothing but conjecture to begin with... LOL

MDboyz said,
The verge just ****ed because they didn't let them touch the phone.

That's strange. How did they manage to post a hands-on preview with it then?

Manish said,

That's strange. How did they manage to post a hands-on preview with it then?

In the same way Neowin's own article says Hands On "Kind Of".... it was demonstrated live, but by an employee of Nokia.

TCLN Ryster said,

In the same way Neowin's own article says Hands On "Kind Of".... it was demonstrated live, but by an employee of Nokia.


Watch The Verge video; Vlad has it in his hands. Regardless, I doubt The Verge posted this story because they were annoyed at Nokia for not letting them hold the phone.

Ever watch a commercial that advertises food? It's not real food. Ever. It's plastic, polymers, oils, and crap you'd never ever eat for fear of death. Nokia was making a point that you can go from shaky crappy video to smooth video. The real video shows this. However, it does seem that people have certainly noticed Nokia. I think Nokia just trolled the ever living hell out of the tech blogs.

"Thanks for the free publicity guys. Now we'll reshoot that video with actual 920 and show you it's more or less legit. Enjoy eating your words."

At least that's what I'd do if I were Nokia. Just sayin'.

They did release the real video taking from 920. Also there are many real hand testing the 920 camera on youtube. I just have a big lol on those tech blogs.

laserfloyd said,
Ever watch a commercial that advertises food? It's not real food. Ever. It's plastic, polymers, oils, and crap you'd never ever eat for fear of death. Nokia was making a point that you can go from shaky crappy video to smooth video. The real video shows this. However, it does seem that people have certainly noticed Nokia. I think Nokia just trolled the ever living hell out of the tech blogs.

"Thanks for the free publicity guys. Now we'll reshoot that video with actual 920 and show you it's more or less legit. Enjoy eating your words."

At least that's what I'd do if I were Nokia. Just sayin'.

Lolz @ people who don't understand between Ads and real thing. As long as the real thing can work as same as the Ads, I don't see any issue here.

Check out Galaxy S3 ads. Do you think she actually sent the video from the phone to the big screen using the phone on her hands? lol

http://www.youtube.com/watch?v=gJ0QHgcdgI0

Doesn't matter if she technically could have with those results.

Plus this was not an advert it was technical anouncement/demonstration/presentation of a product with a set of new and improved technologies.

this is no different than all advertising. From McDonald's burgers, to factory MPG's of cars, to hair shampoo. All should be considered "illustrative only" and not be considered "the real thing"

You want the real ad? Take window phone test by Ben and some of you still complain that the test are rigged. I mean COME ON!!!

minster11 said,
You want the real ad? Take window phone test by Ben and some of you still complain that the test are rigged. I mean COME ON!!!

I know which is which puzzles me why Nokia chose not to do just that instead of a deceiving ad.

Seriously, when is an ad designed to be real thing? Take Apple SIRI for example, REALLY? How about all those ads that promises the best TV made by such and such brand which to me the word "Best" is sooo.. over rated. How about the purest Orange Juice uhm... Tropicana, Sunny D. Wake up to the real world guys.

minster11 said,
Seriously, when is an ad designed to be real thing? Take Apple SIRI for example, REALLY? How about all those ads that promises the best TV made by such and such brand which to me the word "Best" is sooo.. over rated. How about the purest Orange Juice uhm... Tropicana, Sunny D. Wake up to the real world guys.

I agree with you, but unfortunately for nokia, they got caught...by the verge. (I hate that website- they literally try to find anything to trash anything microsoft).

aviator189 said,

I agree with you, but unfortunately for nokia, they got caught...by the verge. (I hate that website- they literally try to find anything to trash anything microsoft).

Again, they didn't "get caught" - it was an unfortunate misunderstanding. I do agree with your sentiment about The Verge, though.

honestly, nokia should just remove the video asap and upload a legit one.
the tech still works, as there are numerous youtube videos showing off the tech at the lumia 820/920 event, but nokia first needs to take down that video.

aviator189 said,
honestly, nokia should just remove the video asap and upload a legit one.
the tech still works, as there are numerous youtube videos showing off the tech at the lumia 820/920 event, but nokia first needs to take down that video.

Of course. They must.

They should have put "simulated image" on there or something. It's like those car commercials where they drive a run of the mill sedan around to make it look like a high performance car when it's really not, but at least they put that "professional driver on a closed course, do not attempt" thing up there, lol.

Nokia thought they could deceive us. Well, good thing they came out and apologized.

Everyone out of high school has learned - If you're going to cheat, don't get caught!

underthebridge said,
Nokia thought they could deceive us.

Except that they didn't think that. The blog where this video was first posted clearly says the video was not taken with a Lumia 920, but was instead just a demonstration of what OIS technology can do. But of course those people who take that YouTube video and post it elsewhere didn't bother copying that disclaimer too.

What Nokia should've done was had a disclaimer in the video itself. We all live and learn I guess.

TCLN Ryster said,

Except that they didn't think that. The blog where this video was first posted clearly says the video was not taken with a Lumia 920, but was instead just a demonstration of what OIS technology can do. But of course those people who take that YouTube video and post it elsewhere didn't bother copying that disclaimer too.

What Nokia should've done was had a disclaimer in the video itself. We all live and learn I guess.

They just updated the blog to state that it wasn't shot by 920, right? Or was it the same case before they got caught?

grayscale said,

They just updated the blog to state that it wasn't shot by 920, right? Or was it the same case before they got caught?

Um, no, they didn't "get caught".

If they had expressly stated themselves that the video was shot with the 920, then we can say they "got caught". They've always maintained that the video demonstrated the 'OIS' feature - and everyone was quick to assume it was shot on the 920.

But keep on honking.

grayscale said,

They just updated the blog to state that it wasn't shot by 920, right? Or was it the same case before they got caught?

I don't have any evidence to back this up, but I'm fairly sure the blog post was not edited afterwards. The last disclaimer paragraph was their from the get go.

They did get caught if they had not expressly stated themselves that the video was only representative. I've only read that they said it retrospectively.

javagreen said,

Um, no, they didn't "get caught".

If they had expressly stated themselves that the video was shot with the 920, then we can say they "got caught". They've always maintained that the video demonstrated the 'OIS' feature - and everyone was quick to assume it was shot on the 920.

But keep on honking.


Keep on honking? I'm asking because I never read the blog prior to the news. I'm one of those who will line up for this phone, so stop honking.

I'm sorry but an apology just doesn't cut it. They sought to deliberately mislead people.

Then again, part of me thinks this was a deliberate ploy to get attention. Either way it's really sleazy.

theyarecomingforyou said,
I'm sorry but an apology just doesn't cut it. They sought to deliberately mislead people.

Then again, part of me thinks this was a deliberate ploy to get attention. Either way it's really sleazy.

Not really.

I doubt very many video camera commercials are recorded using the product being sold. The reason being is that a multi-thousand dollar professional camera is going to do a better job than the consumer grade camera. I am sure Apple doesn't edit their commercials on an iPad using the video editing tools they show in the commercial either.

Sartoris said,
Not really.

I doubt very many video camera commercials are recorded using the product being sold. The reason being is that a multi-thousand dollar professional camera is going to do a better job than the consumer grade camera.

That's completely irrelevant. It's deliberately misleading and a sleazy business practice.

theyarecomingforyou said,
I'm sorry but an apology just doesn't cut it. They sought to deliberately mislead people.

Then again, part of me thinks this was a deliberate ploy to get attention. Either way it's really sleazy.

Not really.

The video never said 'watch this video shot with a Lumia 920'. We believed it was but Nokia saved face by saying it wasn't. Then posted a video that showed an actual true representation of the technology. Works for me and I'll be buying one. And like Siri does everything the commercials depict it to do... It took Apple how long to admit a problem with the antenna?

A disclaimer is all the video needed. I really think a huge issue is being made out of nothing. Watch the REAL video and judge for yourself how stable the video looks. It works. Lets move along.

theyarecomingforyou said,
I'm sorry but an apology just doesn't cut it. They sought to deliberately mislead people.

Then again, part of me thinks this was a deliberate ploy to get attention. Either way it's really sleazy.

What a load of rubbish!

laserfloyd said,

Not really.

The video never said 'watch this video shot with a Lumia 920'. We believed it was but Nokia saved face by saying it wasn't. Then posted a video that showed an actual true representation of the technology. Works for me and I'll be buying one. And like Siri does everything the commercials depict it to do... It took Apple how long to admit a problem with the antenna?

A disclaimer is all the video needed. I really think a huge issue is being made out of nothing. Watch the REAL video and judge for yourself how stable the video looks. It works. Lets move along.

Nokia never said it was shot with the 920?? and besides the actual video above that is shot with the 920 is equally impressive so hush.

theyarecomingforyou said,
I'm sorry but an apology just doesn't cut it. They sought to deliberately mislead people.

Then again, part of me thinks this was a deliberate ploy to get attention. Either way it's really sleazy.

yep, im not interested in there products now. They got busted and now they trying to cover up!

theyarecomingforyou said,
I'm sorry but an apology just doesn't cut it. They sought to deliberately mislead people.

Then again, part of me thinks this was a deliberate ploy to get attention. Either way it's really sleazy.


then how about apple who says that there will be more than 6867965743 new things in a new version of ios and there are only 10,or that the next iphone will be innovation and it's exactly like the previous one

theyarecomingforyou said,

That's completely irrelevant. It's deliberately misleading and a sleazy business practice.

Yep, something Apple pull every single day, but I'm sure you know that already.

I think that while you can go on about dishonesty, the fact that they immediately followed up with an honest video, clearly prepared ahead of the time of the unmasking of the lie, shows that perhaps it was more of an administrative decision, with people who said "This is a TV commerical! We need epic TV equipment for our video".

Tangmeister said,
I think that while you can go on about dishonesty, the fact that they immediately followed up with an honest video, clearly prepared ahead of the time of the unmasking of the lie, shows that perhaps it was more of an administrative decision, with people who said "This is a TV commerical! We need epic TV equipment for our video".

Actually, the second video on the pier was used because it was the one shown in the press conference. They didn't prepare it in advance for this revelation.