Nokia CEO: sales of Lumia phones "have been mixed"

Nokia's strategy of launching a new smartphone family based on Microsoft's Windows Phone operating system is still in question after some statements today by Nokia's CEO Stephen Elop. News.com reports that as part of the company's quarterly financial results, Elop said:

We have launched four Lumia devices ahead of schedule to encouraging awards and popular acclaim. The actual sales results have been mixed. We exceeded expectations in markets including the United States, but establishing momentum in certain markets including the UK has been more challenging.

Elop added that part of the reason why Nokia has had more success in the US is that it has been able to focus its marketing energies on one particular carrier. T-Mobile is the exclusive carrier for the Lumia 710 while AT&T handles the Lumia 900, which launched earlier this month. Employees at those carriers are able to be trained to use the smartphones and sell them to customers.

However, in markets such as the UK, consumers don't pick a smartphone just because of the wireless carrier. As a result, Nokia has been unable to put as much emphasis on marketing and training with the Lumia products in those territories. Elop said today that Nokia is learning from its US experience and will put that to work in other markets such as the UK, saying, "We take a step and learn. And keep pushing forward."

Elop says that Nokia plans to launch a second wave of advertising for the Lumia lineup and will also work with Microsoft to add new features to the smartphones. 

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23 Comments

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So Nokia makes a big loss and it's swept under the carpet while RIM makes a smaller loss and it's front page news so everyone can comment to throw dirt on them.

Yeah no bias here but it's pretty the same at every other tech site as well.

matt4pack said,
So Nokia makes a big loss and it's swept under the carpet while RIM makes a smaller loss and it's front page news so everyone can comment to throw dirt on them.

Yeah no bias here but it's pretty the same at every other tech site as well.

This is front page news here

I've not yet seen a single AT&T commercial for the 900, here in the U.S. Until I do, week after week, I can't really accept that they're serious about it.

It doesn't have to be as all-encompassing as the DROOOOOOOOOOOID campaign from Verizon, but jeezums, those Droid ads were pervasive and compelling.

smot said,
I've not yet seen a single AT&T commercial for the 900, here in the U.S. Until I do, week after week, I can't really accept that they're serious about it.

It doesn't have to be as all-encompassing as the DROOOOOOOOOOOID campaign from Verizon, but jeezums, those Droid ads were pervasive and compelling.

I've heard one on the radio and I seen AT&T stores have a display up but not much else. Seems quiet. Too, TOO quiet. They need to bump it up some more. More events and such would be nice. Also, I haven't gone into that same store since launch but I really hope they got the staff trained. They were flat out ignorant on what the device even was. The 'blank stare' derp face came to mind.

laserfloyd said,

I've heard one on the radio and I seen AT&T stores have a display up but not much else. Seems quiet. Too, TOO quiet. They need to bump it up some more. More events and such would be nice. Also, I haven't gone into that same store since launch but I really hope they got the staff trained. They were flat out ignorant on what the device even was. The 'blank stare' derp face came to mind.

At least at my local AT&T store they all have a Lumia 900 as their phone provided by AT&T. Also, some Windows Phones, such as the Lumia 900 and Titan II, are also up front just like the iPhone (in the opposite front corner). Finally, all of the banners in the store are for the Lumia 900.

I just got my girlfriend a Lumia 800 (not a typo) and she loves it. I'll be getting a Lumia 900 for my brother soon. If Nokia is going to do anything negative to Windows Phone, it's going to be that they will kill off the other manufacturers support of it, because Nokia is pumping out much higher quality phones than Samsung and HTC (in the recent Smoked by WP7 blitz, I know two people that got broken Titans, and I was one of them, and the Samsung phones just are not the same quality that they put into their high-end Android phones).

I'd have bought one ages ago if I wasn't tied into a stupid fricking 18 month contract. And now some carriers are trying to tie you into a 24 month one. It's crazy

Chicane-UK said,
I'd have bought one ages ago if I wasn't tied into a stupid fricking 18 month contract. And now some carriers are trying to tie you into a 24 month one. It's crazy

All the major providers in the US force 2 year contracts with new subsidized phone hardware.

Chicane-UK said,
....

Awww muffin.
Try being in Canada where in order to get maximum device subsidy you need to sign on to a three year, with option of no-cost device upgrade if you renew in your third year.

Chicane-UK said,
I'd have bought one ages ago if I wasn't tied into a stupid fricking 18 month contract. And now some carriers are trying to tie you into a 24 month one. It's crazy

I'm nearly always on a 24 month contract - saying that my upgrade is due and I'm going for the HTC One X despite the poor battery life, can't miss out on that gorgeous screen and speed.

Why is the article omitting that Nokia lost 1 billion $ in 3 months and they had 40% less turnover than the year before?

Maybe it's time for a new slogan: "Where selective journalism brings you only the good news (about MS)" or "Where the competition is always put into a bad light"?

Forgot to mention: Nokia shares are at their lowest value since 1997. 35% less devices sold in Europa compared to the year before, 70% less sold in China.

vacs said,
Why is the article omitting that Nokia lost 1 billion $ in 3 months and they had 40% less turnover than the year before?

Maybe it's time for a new slogan: "Where selective journalism brings you only the good news (about MS)" or "Where the competition is always put into a bad light"?

Forgot to mention: Nokia shares are at their lowest value since 1997. 35% less devices sold in Europa compared to the year before, 70% less sold in China.

If you want that just go to The Verge.

vacs said,
Why is the article omitting that Nokia lost 1 billion $ in 3 months and they had 40% less turnover than the year before?

Maybe it's time for a new slogan: "Where selective journalism brings you only the good news (about MS)" or "Where the competition is always put into a bad light"?

Forgot to mention: Nokia shares are at their lowest value since 1997. 35% less devices sold in Europa compared to the year before, 70% less sold in China.

With a transition such as this, losses for a bit were to be expected. Anyone that brings that up as if it were news at this stage just doesn't understand business...

vacs said,
Why is the article omitting that Nokia lost 1 billion $ in 3 months and they had 40% less turnover than the year before?

Maybe it's time for a new slogan: "Where selective journalism brings you only the good news (about MS)" or "Where the competition is always put into a bad light"?

Forgot to mention: Nokia shares are at their lowest value since 1997. 35% less devices sold in Europa compared to the year before, 70% less sold in China.

Due to symbian failing quicker than expected...

DrakeN2k said,
if Nokia is still around in 2013 I will be getting a windows phone

well unless something better comes along.

They will still be around - at worst they will be known as "Microsoft-Nokia" or "Nokia, a MS Subsidiary Company" having been absorbed into MS.

They will also be still making fantastic devices regardless of whether standalone or a subsidiary.

My *only* criticism of Nokia hw is that years ago I owned an N95 8GB and the build quality of the buttons was *appalling*. The WP7 Lumia series will hopefully have escaped this one negative thing.

WP7 said,

They will still be around - at worst they will be known as "Microsoft-Nokia" or "Nokia, a MS Subsidiary Company" having been absorbed into MS.

They will also be still making fantastic devices regardless of whether standalone or a subsidiary.

My *only* criticism of Nokia hw is that years ago I owned an N95 8GB and the build quality of the buttons was *appalling*. The WP7 Lumia series will hopefully have escaped this one negative thing.

Nokiasoft

I'll be buying dozens of WP8 devices later this year, for all my family. All from Nokia if they don't change anything in WP8

FoxieFoxie said,

Nokiasoft

I'll be buying dozens of WP8 devices later this year, for all my family. All from Nokia if they don't change anything in WP8

Lol or "MicroNok" but that along with the name you suggested would be open for easy p**s taking lol.

Cool wish I could afford to do that, mind you my Mrs loves her iPhone 4 currently too much to switch to any other platform, cause she thinks that her phone "just works" lol. I've named her iPhone 4 and her iPad 2 "iPoop" just to wind her up lol.

WP7 said,

Lol or "MicroNok" but that along with the name you suggested would be open for easy p**s taking lol.

Cool wish I could afford to do that, mind you my Mrs loves her iPhone 4 currently too much to switch to any other platform, cause she thinks that her phone "just works" lol. I've named her iPhone 4 and her iPad 2 "iPoop" just to wind her up lol.

I like Microkia

WP7 said,

They will still be around - at worst they will be known as "Microsoft-Nokia" or "Nokia, a MS Subsidiary Company" having been absorbed into MS.

They will also be still making fantastic devices regardless of whether standalone or a subsidiary.

My *only* criticism of Nokia hw is that years ago I owned an N95 8GB and the build quality of the buttons was *appalling*. The WP7 Lumia series will hopefully have escaped this one negative thing.

I read a recent review where the that was the one hardware attribute they DIDN'T like about the 900... Wasn't that in the "day with" or "morning with" review here?