Nokia invests in Pelican Imaging, hopes to bring further innovation to smartphone cameras

Nokia is known for its great build quality and design as well as its awesome cameras and optics. So at least in the field of photography the Finnish company is leading the pack. And to stay in the lead they will now invest in Pelican Imaging, a start-up that deals with high-resolution photography.

Nokia Growth Partners, the venture-capital arm of the company, says it plans to invest in the California-based start-up in a push to further differentiate Nokia products in the market. Pelican Imaging, among other things, deals with array cameras and doing what they do algorithmically. Array camera use a number of sensors and then mesh all the info into a single special image than can even be modified after it was taken. Lytro is probably the most famous company that uses this technology.

This is not the first time Nokia invests in imaging companies. Readers might remember that the company also bought Scalado last year and integrated their photo manipulation techniques into the company's Lumia products.

Nokia has seen a favorable rise in sales for its smartphone division the Lumia brand selling 5.6 million devices last quarter. If they can capitalize on these new investments and bring further innovation into the smartphone camera this could prove to be a killer feature for Nokia's line of products.

Source: Bloomberg

Report a problem with article
Previous Story

Netbook shipments to die completely by 2015

Next Story

Samsung Galaxy S4 16GB comes with just 8.82GB of free space

3 Comments

Commenting is disabled on this article.

"Array camera use a number of sensors and then mesh all the info into a single special image than can even be modified after it was taken. Lytro is probably the most famous company that uses this technology."

This is not how Lytro works. I suggest you read a bit more about light-field cameras. What Pelican is doing is using an array of ordinary sensors and optics (Lytro uses a special lens array) and computing the result. Two examples of things you could do are to have each sensor set to a different exposure to do full-resolution HDR, or have each one capture at a different focal length to do Lytro-style refocusing. The idea's been around for years, and honestly, I'm a bit surprised that no-one's shipped a product with a sensor array. So far, the limiting factor has been computing power on the device, but today's smartphones are more than powerful enough to do the computation. Maybe not for real-time video, but certainly post-processing imagery.