Nokia looking for exclusive European partners for WP8 launch

A new report indicates Nokia is looking for exclusive European partners for its next round of Windows Phone devices, which will feature Microsoft's new Windows Phone 8 mobile operating system. The partnerships are being sought in an effort to obtain better marketing and promotional content from the carriers.

According to a Financial Times report, Nokia is looking to completely revamp its marketing strategy in Europe when it launches its first Windows Phone 8 device later this year. The company has begun discussions with wireless service providers in the continent to create "partnerships that would help create dedicated support for its smartphones, initially through one or two networks in Europe." The report indicates that the service providers would also receive a "financial stake" for sales of the devices. One of the wireless service providers in talks with Nokia is France Telecom, the report said.

As AllThingsD points out, Nokia attempted a similar strategy in the United States, where its Lumia 710 was sold exclusively through T-Mobile and its Lumia 900 was sold only by AT&T.

Nokia released its interim report for its second financial quarter of 2012 last week. Despite selling four million Lumia devices, Nokia posted an operating loss of €826 million (approximately $1.02 billion). The interim report stated the company expects to post a similar loss in its next financial quarter; Windows Phone 8 is expected to launch late in the year, which would place it in Nokia's fourth financial quarter for 2012.

Via: AllThingsD
Source: Financial Times

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14 Comments

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Windows phone 8 devices will be a huge hit I reckon cus American carriers are holding off for that before they stock it cus apparently there sick of apples huge up front costs for the iPhone. Nokia may be reporting losses but the amount they lose is getting less and if your tryingto push a new platform you have to expect its going to lose money before its widespread and start making money. I do love WP btw sick of apples its ok well just push some other **** update that doesn't really do much. Had an iPhone for 3 years and while it did set the standards on what a smartphone should be like they've made no effort what so ever in refreshing it. Just put gimmick after gimmick in it. Nokias hit the nail on the head the lumias, I remember playing with my mates HTC titan soon after it was released loved WP as an OS but HTC handsets I've ever seen seem pretty crap in build quality feel. Had a go on my mates xperia s, for android it was good but the build quality was crap, for a high end handset you want it feel like the designers kid in a plastics lesson hadn't molded it.

Eveyone has there own opinion I guess but manufacturers shouldn't push out crap knowing that ppl will scoop it up.

I m not sure about the validity of a strategy like this: the market in Europe is much more mature than in the US: a lot of people use rechargeable SIM cards and it is illegal to lock phones to an operator, devices are SIM free.
Besides offering WP8 devices through some carriers only will deny potential buyers the opportunity to buy a WP8 phone right away.
Said that nothing coming from the "Ballmer/Elop team" surprises me anymore....................

Fritzly said,
I m not sure about the validity of a strategy like this: the market in Europe is much more mature than in the US: a lot of people use rechargeable SIM cards and it is illegal to lock phones to an operator, devices are SIM free.
Besides offering WP8 devices through some carriers only will deny potential buyers the opportunity to buy a WP8 phone right away.
Said that nothing coming from the "Ballmer/Elop team" surprises me anymore....................

What the heck are you on about? If they make an exclusive with an operator doesn't mean a person can't walk into the store and buy an unlocked phone out right, you can always do that just the phone will be more expensive since you won't make an contract with it and thats for the operator to decide with what price they will sell the "unlocked" phone with.

Trolling or .... ?

alwaysonacoffebreak said,

What the heck are you on about? If they make an exclusive with an operator doesn't mean a person can't walk into the store and buy an unlocked phone out right, you can always do that just the phone will be more expensive since you won't make an contract with it and thats for the operator to decide with what price they will sell the "unlocked" phone with.

Trolling or .... ?

I would say good question, who wants to go through that hassle just to get a phone if you cannot order from somewhere easy like Amazon.

And in the UK phones are still provider locked so say Orange does an exclusive then 70% of your market is gone.

Seems like lets throw every marketing idea at this problem and see what sticks when in reality good phones should sell themselves and the Lumia are good phones.

Fritzly said,
I m not sure about the validity of a strategy like this: the market in Europe is much more mature than in the US: a lot of people use rechargeable SIM cards and it is illegal to lock phones to an operator, devices are SIM free.
Besides offering WP8 devices through some carriers only will deny potential buyers the opportunity to buy a WP8 phone right away.
Said that nothing coming from the "Ballmer/Elop team" surprises me anymore....................

They sorta do this already in Europe, some carriers will offer some models and others will offer other models. So far I've seen it happen here were they don't all have them, though you can still just buy it unlocked from a retail store.


Despite selling four million Lumia devices.

Doesn't it cost Nokia something like $450 in marketing to sell a $50 phone?

simplezz said,

Doesn't it cost Nokia something like $450 in marketing to sell a $50 phone?


Well, that's the price of marketing. It's great that nokia and ms are doing so much to get people to notice the lumias.

Indeed, it's probably not easy or cheap trying to squeeze past the stranglehold that Google and Apple has on the market. Glad somebody decided to do something different versus churning out more even more Androids.

simplezz said,

Doesn't it cost Nokia something like $450 in marketing to sell a $50 phone?

You have to spend money to make money otherwise Nokia should just shut down the company and at their earnings call they can say they didn't loose money this quarter.

simplezz said,

Doesn't it cost Nokia something like $450 in marketing to sell a $50 phone?

No, That's $450 in marketing from AT&T which they make back with the 2 year contract they lock you into, and then some.

Same, glad I got out of the "yet another Android" cycle .. probably the first time I'm actually looking forward to a phone's launch.

.Neo said,
Great. So far I've been really impressed with their Lumia 900.

My personal opinion about the Lumia 900 is that it seems like a cheaper phone than the Lumia 800.

I have an 800 for my self and I have bought one to my father, and I'm really glad I didn't wait for the 900.

I was disappointed when I set it up for one my colleague here the other day. It felt too large and plastic, and the SIM-card holder wouldn't stick right to the phone and no pretty dress for it either.

Lumia 800 is a steady and it feels good, and I can't wait for WP8 phones to arrive <3