Nokia paying for AT&T store employees to use Lumia 900?

Earlier today we reported that AT&T stores are now getting shipments of Nokia's Lumia 900 in their locations for a rumored launch on April 9. Now WPCentral.com reports via unnamed sources that there's even more to this story than first revealed.

The story claims that AT&T is offering its store employees a way to get a free Lumia 900 device for company use, in place of Apple's iPhone or some Android devices. The report claims that Nokia is fronting the money for this employee program which could total as much as $25 million.

The story says that AT&T is participating in this program with Nokia in order to make itself more than just an iPhone wireless provider. The financial boost provided by Nokia to promote the Lumia 900 could allow AT&T to do just that. The story claims that Nokia expects up to 80 percent of AT&T store employees to use the program and pick up their new company-funded Lumia 900.

Clearly the launch of the Lumia 900 is huge for Nokia, AT&T and of course Microsoft's Windows Phone OS. We will be keeping an eye out for more Lumia 900 news as it approaches its rumored April 9th launch date in the US.

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You'll get the updates when you sync with your PC/Zune which you have to do even if you get the OTA notification of the update. Minor issue. I can't wait to get one. I didn't think anything could pry my beloved Titan from my hands, but I think the Lumia 900 is it. Can't go back to my iPhone after using the Titan, after the Lumia, I'll probably sell it.

capr said,
get ready for the biggest fail in cellphone histoy

Is Samsung releasing a new phone, which looks like the old iPhone or is Apple released a new iPhone, which looks like the old iPhone?

I'd do it for free. Or if you know we didn't have this bull**** stuff of exclusives I'd get it on Sprint as soon as my upgrade was ready in May. Might even have payed an early upgrade fee.

It is a smart move cus the hinderance on WP atm is ppl dont know about it and phone sales ppl in the shops always suggest android or iphone cus they havnt used wp yet. Giving the employees a WP to play round with will let them see if they like it and how it compares to other devices. Thatll increase customer awareness and will drive sales. Then when all there friends see it and have a play they might be like yes this is the phone for me etc.

Tis all about the marketing strat. Get the awareness out then word of mouth is your next best tool

Hello people who sell phones...

* Is the lack of a particular app on a platform a deal breaker for some?
* Do people come in wanting a phone or do they want an X (Android, iPhone, etc)
* Which phone has the most awareness for the average joe who does not read tech blogs?
* If a customer comes in wanting an X how often can you direct them to a different platform?
* Which platform or phone does the average person who does not read tech blogs seem to have the most excitement for?

Here you go :

* Is the lack of a particular app on a platform a deal breaker for some?

-No, mostly not (in rare cases yes)


* Do people come in wanting a phone or do they want an X (Android, iPhone, etc)

- Generally have a good idea what they want (functionality / similarities to old phone etc) but the overwhelming majority are not phone "nerds" and as such tend to go with what is recommemded (people are to easily bowled over by head line performance figures rather than usability / overall package).

* Which phone has the most awareness for the average joe who does not read tech blogs?

- I'd say iPhone, due to more subtle, more intelligent marketing, though Android has wider range of styles / price points so tends to win out overall.


* If a customer comes in wanting an X how often can you direct them to a different platform?

- Blindy baffle them with info about head line figures lol! Works almost every time! (Whilst I think about the fact sales is a numbers game & Android is easiest to sell due to sizeable product portfolio & price points - I wanna earn commission & sometimes what the customer wants is not what I want to sell!! -- Often though what I'd like to sell (lots of Lumia's) is not what I can afford to sell due to commission)

* Which platform or phone does the average person who does not read tech blogs seem to have the most excitement for?[/quote]

- iPhone due to marketing, Android due to variation of handsets & price points.

------------

Thought I'd add my own Q&A....

* Which OS, phone & ecosystem would I recommend to customers?

- Lumia 800 or Lumia 900, WP7 & MS ecosystem.

*Why would you recommend your suggestion?

- Because the Lumia series look / feel great, are easy to use, have 9/10 apps people need, have fantastic Zune & Nokia services, are reliable & distinguished from any other phone on the market.

* Which phone has the most awareness for the tech nut who does read tech blogs?

Lumia 900 (followed by Lumia 800)

Edited by L1520, Mar 23 2012, 10:46pm :

Its a good idea to get Windows Phone into the hands of the folks that are selling the phones.

I hope that it works and brings up the popularity of Windows Phone so that hopefully the platform becomes a standard target for app makers. I love the look and feel of Windows Phone and it will definitely be a consideration when I upgrade from my iPhone. I'm going to try and squeeze 3 years out of my iPhone 4 and hopefully Windows Phone is more established by then.

So let me get this straight, Nokia is paying AT&T to buy Lumia devices for its employees? It's a pretty sad state of affairs when a mobile phone company has to pay people to buy its phones.

simplezz said,
So let me get this straight, Nokia is paying AT&T to buy Lumia devices for its employees? It's a pretty sad state of affairs when a mobile phone company has to pay people to buy its phones.

On the flip side, this is a great marketing move; fact of life is that most store employees sell and push a) what they use and b) what they have more incentive to use. Nokia is not the first one to incentivize store employees - but it might be the first to take it this far.

simplezz said,
So let me get this straight, Nokia is paying AT&T to buy Lumia devices for its employees? It's a pretty sad state of affairs when a mobile phone company has to pay people to buy its phones.

I disagree that it is "sad". Windows Phone came late to the party after everyone already decided they like either iPhone or Android as the popular kids. Putting it in the hands of the people who are selling the device is a smart move because the phone really is kick ass, if only more folks would give it the time-of-day they would know that.

simplezz said,
So let me get this straight, Nokia is paying AT&T to buy Lumia devices for its employees? It's a pretty sad state of affairs when a mobile phone company has to pay people to buy its phones.

Apple has done the same thing, and I'm sure other manufacturers as well. Incentives are nothing new

simplezz said,
So let me get this straight, Nokia is paying AT&T to buy Lumia devices for its employees? It's a pretty sad state of affairs when a mobile phone company has to pay people to buy its phones.

This is common in all industries mate...open your eyes lol

O.O

mantragora said,

Who cares about Tango. It got Windows Phone 7.5 "Refresh" on board instead.

... Which is Tango

mantragora said,

I know. It was a joke. Apparently you didn't get my memo ?

Well you said it in such a deadpan manner, it was hard to tell

Nice marketing strat. These are perhaps the group of people with the most influence over what undecided customers buy. The partnership may also foreshadow AT&T's prominence as a wireless carrier for future Microsoft-powered devices.

I stopped by a local AT&T store. She said they had them but they weren't setup or anything yet. Told her I'd stop in next week. Can't wait to get my hands on one. I won't be upgrading until Apollo but I still wanna hold one. Already own a Focus.

laserfloyd said,
I stopped by a local AT&T store. She said they had them but they weren't setup or anything yet. Told her I'd stop in next week. Can't wait to get my hands on one. I won't be upgrading until Apollo but I still wanna hold one. Already own a Focus.

I felt the same way with the Lumia 800 here in Europe so I went in and played with one at a local phone shop. It feels very good so I have no doubt the 900 feels just as good in your hands. But like you I probably won't upgrade till WP8 as well even if MS pushes out WP8 to all WP7/7.5 devices.

We haven't gotten any shipments to our store yet. I wouldn't mind trying the phone out if we get any. So far, none of the owners, RAE's or managers have mentioned anything about this.

DanMc85 said,
True story... I work for at&t and I have in my hand a nice blue lumia 900.

And what is your opinion about it ? Compared to Android device or iPhone ?

DanMc85 said,
True story... I work for at&t and I have in my hand a nice blue lumia 900.

What do you think? I'm hoping to pick one up, but I haven't had a chane to "feel" it.

mantragora said,

And what is your opinion about it ? Compared to Android device or iPhone ?


Having both the Galaxy Note and iPhone 4S it is easy for me to compare. I like them all and the lumia is an awesome device. I think the only thing that will hold it back is the lack of popular applications. For example there is no Pandora radio. Words with friends. Etc.

DanMc85 said,

Having both the Galaxy Note and iPhone 4S it is easy for me to compare. I like them all and the lumia is an awesome device. I think the only thing that will hold it back is the lack of popular applications. For example there is no Pandora radio. Words with friends. Etc.

Sounds like a catch 22. Developers don't want to invest time in a platform (WP7) without a lot of market share but people don't want to go to the platform because the developers haven't ported their app to it. Not surprised, I haven't really heard anything bad about the platform just idk, don't really feel drawn to it?

Chsoriano said,

What do you think? I'm hoping to pick one up, but I haven't had a chane to "feel" it.

It feels great. If you like the way an iPhone feels then you will like this. Hell it even uses a microsim card too. I like how the color also isn't painted on but part of the polycarbinate material so scratches won't show easily or as a different color.

DanMc85 said,


Having both the Galaxy Note and iPhone 4S it is easy for me to compare. I like them all and the lumia is an awesome device. I think the only thing that will hold it back is the lack of popular applications. For example there is no Pandora radio. Words with friends. Etc.


Pandora exists, just not as an official app:

http://www.windowsphone.com/en...dace-40e3-98cb-bc6b5bdd7b8f
http://www.windowsphone.com/en...962f-483b-9c26-76a3d8a1fd10
http://www.windowsphone.com/en...5c43-49ce-a9ec-0a3edd77b546

DanMc85 said,
True story... I work for at&t and I have in my hand a nice blue lumia 900.

Is the camera quality indoors good? I used one a week ago and it was absolute sh**. Terrible. My old Windows MOBILE phone was better. It was a joke.

I can only hope the one I used was pre-production! The Lumia 800's camera was a lot better too.

andrewbares said,

Is the camera quality indoors good? I used one a week ago and it was absolute sh**. Terrible. My old Windows MOBILE phone was better. It was a joke.

I can only hope the one I used was pre-production! The Lumia 800's camera was a lot better too.

You forgot to take the lens cap off.