Nokia plans to make even cheaper Windows Phone devices

In the wake of today's announcement that Nokia is planning to lay off 10,000 more of its team members, the company held a conference call today with a number of financial analysts. The Verge reports that during the event, Nokia CEO Stephen Elop reaffirmed the company's commitment to creating smartphones with Microsoft's Windows Phone OS.

In fact, Elop said that Nokia is aiming to release Windows Phone devices that will take on the cheaper portion of the Android smartphone market. He stated, "We need to compete with Android aggressively. The low-end price point war is an important part of that." That means creating one or more Windows Phone devices that will be cheaper than the Nokia Lumia 610, which started to go on sale in some parts of the world in late April.

Elop said during the conference call that the company already had plans to make a cheaper Windows Phone device but that Nokia has received help directly from Microsoft that will allow Nokia "to go even further than we anticipated." This shows that Microsoft is very serious about its Windows Phone commitment and sees Nokia as perhaps the best way to get their mobile OS out to customers.

Microsoft plans to reveal more info about the next major version of Windows Phone in a developers conference in San Fransisco on June 20.

Source: The Verge

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29 Comments

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They need to make a low end phone that can be sold at convenience stores for under $100 USD (full retail) that offers ONLY the core out of the box experience (no apps).

That would give those folks a great taste for the platform, and move many of them to a subsidized rate plan, for the versions that support apps.

Then they would sell like hotcakes.

The only way to get a critical mass of Windows Phones in use is to give them away in Corn Flakes boxes. .. Actually I am not even sure that would work because people would need to want to use the phones and the OS and it seems they dont.

derekaw said,
The only way to get a critical mass of Windows Phones in use is to give them away in Corn Flakes boxes. .. Actually I am not even sure that would work because people would need to want to use the phones and the OS and it seems they dont.

Cracker Jack Prize? Not much of a prize.

recursive said,
http://communities-dominate.bl...337c8833016306292563970d-pi

If you extrapolate that graph, it looks like Nokia only a few months left before they tank. Somehow I doubt cheap phones are going to change that.

Two Turkeys indeed did not make an Eagle.

Percentages are nice and often missleading. Has Nokias share dropped? Sure, but are they selling more Windows Phones, or is Windows Phone growing? I'd say yes, just not as fast as the rest of the smartphone market at this point. Actual unit sales are way more telling than %.

Got my missus a 710 the other day. Great phone. OS runs very well. My only gripe is the aweful tinny sounding speaker. Bargain at £100 for a true smartphone.

well how about make new hi end phones and current one should be relegated to mid low.
seriously 710 should be lowend enough 610 its stretching it, they are creating fragmentation something they wanted to avoid with android now its a new "feature" of windows phone.

If all they need its a better and more capable smartphone for lowend how about using symbian con asha device instead of s40 that its a win win, current symbian device are amazing it have good apps selection even skype works better there than on windows phone.

Android experience on lowend device are bad and just not worth it, something that symbian, blackberry its better positioned because offer a better experience but should be more affordable to compete.

I though my Lumia 710 for £90 new was a good deal! Especially considering the hardware is the same as the 800, barring the camera and storage.

Biohead said,
I though my Lumia 710 for £90 new was a good deal! Especially considering the hardware is the same as the 800, barring the camera and storage.

With a contract though right? How much does it cost without a contract? I think that's the key here. It would be huge if they can release a WP8 device at the low end that's $100 without contract etc.

GP007 said,

With a contract though right? How much does it cost without a contract? I think that's the key here. It would be huge if they can release a WP8 device at the low end that's $100 without contract etc.

Nope. £90. Handset only (well payg, but it's unlock/unbranded), no contract required. Didn't even have to buy the usual £10 top up.

device but that Nokia has received help directly from Microsoft

I wonder what type oh assistance Microsoft is offering, money or engineers or what...

the nokia 610 will cost roughly 11k in inda...thats a bit less than a samsung galaxy ace....
samsungs cheapest android costs 5-6k

while nokia's symbain s6v3 goes as low as 4k

so if they want to remove symbian, getting similar priced phones out is a good way to start

If the specs are better than my HTC Trophy and it runs WP8 then I may get one, as I cannot afford the Lumia 910 right now. A front-facing camera would be essential as well, for Skype.

Darrian said,
If the specs are better than my HTC Trophy and it runs WP8 then I may get one, as I cannot afford the Lumia 910 right now. A front-facing camera would be essential as well, for Skype.

What's a Lumia 910?

Darrian said,
If the specs are better than my HTC Trophy and it runs WP8 then I may get one, as I cannot afford the Lumia 910 right now. A front-facing camera would be essential as well, for Skype.

Wish I had a 910, I have the 900 now. If we follow the Samsung path The 910 will have a ClearBlack UltraHD Plus Super Amoled.

900, 910, whatever. None of the Nokia phones are available through Verizon right now anyway so I can't get any of them. The 910 was rumored or planned or whatever earlier in the year and it was going to be the highest-specced, but I guess it wasn't released so the 900 would still be the leader. I think the intent of my post is still clear, don't be a douche.

Darrian said,
900, 910, whatever. None of the Nokia phones are available through Verizon right now anyway so I can't get any of them. The 910 was rumored or planned or whatever earlier in the year and it was going to be the highest-specced, but I guess it wasn't released so the 900 would still be the leader. I think the intent of my post is still clear, don't be a douche.

We're juste having a little fun, nothing rude!

Darrian said,
If the specs are better than my HTC Trophy and it runs WP8 then I may get one, as I cannot afford the Lumia 910 right now. A front-facing camera would be essential as well, for Skype.

Well it won't.

HTC Trophy= 1st gen= 512 mb, 1ghz, 5 MP
Nokia Lumia 900=2 gen=512 mb, 1.40 ghz,8 MP
Nokia Lumia 610=256 mb, 800 mhz, 5 MP
Nokia Lumia 510?= ?, ? Cheaper, lower specs than above or the same as the 610...

If these cheaper phones have more limitations compared to the current "cheaper" Tango ones will they even be worth buying?

efjay said,
If these cheaper phones have more limitations compared to the current "cheaper" Tango ones will they even be worth buying?

Shouldn't be more limited that the 610 just simply cheaper.

efjay said,
If these cheaper phones have more limitations compared to the current "cheaper" Tango ones will they even be worth buying?

They might be "cheaper" in that they use a smaller screen and are thus smaller and cheaper to make. Think a WP power Asha phone. Remember that WP8 should support a number of new resolutions one of which is smaller than what we have now, could be for these types of phones, small 3" screens or w/e they are.