Nokia sold 4.4m Lumia Windows Phones last quarter, "exceeded expectations"

Nokia has faced an uphill struggle to assert itself in the smartphone market, ever since it first announced that it would be adopting Windows Phone as the platform for its smartphone strategy. There's still a long way to go for the company - its CEO, Stephen Elop, stated this week that a major target is to achieve double-digit market share, and given the continued rapid growth of Android and iPhone sales, even that seems like an ambitious target.

But as Nokia today revealed preliminary financial results for the fourth quarter of 2012, it seems that the company is beginning to see its efforts pay off. Nokia stated that its Devices & Services division "exceeded expectations and underlying profitability" during the last quarter, with total global sales of 86.3 million devices.

Here are a few highlights from the information released today:

  • 4.4 million Lumia smartphones were sold, along with 9.3 million Asha full-touch handsets and 2.2 million Symbian devices; this marks the first time that Lumia Windows Phone sales have exceeded Symbian sales
  • This marks a 52% increase in Lumia sales over the previous quarter
  • Global devices sales totalled €3.9bn EUR, of which €1.2bn came from sales of smart devices, around two-thirds of which were Lumia handsets
  • Operating expenses in Devices & Services were lower than expected, partly due to improved efficiencies and cost reductions in its restructuring efforts
  • Nokia Siemens Networks also had a strong quarter, with record underlying profits recorded, and an operating margin of 13-15%, with net sales of around €4bn
  • Nokia makes numerous efforts to the results being "better than expected" and "exceeding expectations"

The company's outlook for this quarter is somewhat more cautious, citing "competitive industry dynamics continuing to negatively affect the Smart Devices and Mobile Phones business units", "the macroeconomic environment", and "the first quarter being a seasonally weak quarter". Nokia will make further details on its Q4 results later this month, when it publishes its full-year financial results on January 24.

A recent report pointed to Nokia's dominance of the Windows Phone ecosystem, with Lumia sales far outstripping those of rival manufacturers. With 4.4m Lumia sales last quarter, this suggests that Windows Phone sales across the board are still selling in very modest numbers compared with rival platforms.

Source: Nokia

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thealexweb said,
Is Nokia profitable again, where is the financial break down?

I read up somewhere that bottom line was something like 0%-2%, while most were expecting -(6%)... that's for D&S however

I want to buy a Lumia 900 (920 not available in Brazil yet), but it's hard to find this one. Most of the stores are out of stock. Even the official Nokia web store is out of stock.

Seems like the sale figures for the 8X might be disappointing, a few people were suggesting it could have sold more than the Lumia 920 due to higher availability. If AdDuplex is correct the 8X might have sold under 1m devices.

I like the feel of the 8x but all things considered the Lumia 920 is much nicer phone. I think that is what is hurting HTC's sales.

One of the issues was that there were no big ad campaign for the device. Just the one that Microsoft put out. Nokia really push it and got all the news on it.

I own my and it's really nice but hate the rubber touch because of the grease.

Edited by ACTIONpack, Jan 10 2013, 4:38pm :

ACTIONpack said,
One of the issues was that there were no big ad campaign for the device. Just the one that Microsoft put out. Nokia really push it and got all the news on it.

I own my and it's really nice but hate the rubber touch because of the grease.


Everyone around me seems to know Nokia is back in town with good and old-fashioned undestructable handsets. (the lumia's are strong compared to other smartphones).

But just few people seem to know HTC does anything else then android. (of those that even know or care what an OS is)

There's still issues when you consider the EE exclusivity. Some people (me included) would have picked one up at launch if it wasn't for that. Instead I've got a Nexus 4 now

Which makes you wonder, even with the issues with supply being reported, they still got 4.4million of them out. I'd go as far as guessing that if supply matched demand they could have very well hit 6million.

All in all if Nokia keep it up then that lumia sales number will only go up in 2013.

ZeroHour said,
920's had big stock issues in the UK. It took ages just to get my hands on one.

Dont cry, the other side of the small pond I'm still waiting to receive mine i ordered 2 months ago. (NL here)

ZeroHour said,
920's had big stock issues in the UK. It took ages just to get my hands on one.

i switched from orange to EE and waited 4 weeks for my 920, this was after multiple calls and promises of "in 3-4 days", it was a shambles and i only stuck with it because i really wanted this phone. Glad i did as its absolutely brilliant.

GP007 said,
Which makes you wonder, even with the issues with supply being reported, they still got 4.4million of them out. I'd go as far as guessing that if supply matched demand they could have very well hit 6million.

All in all if Nokia keep it up then that lumia sales number will only go up in 2013.


If supply matched demand, they very may well have doubled or tripled their 920 sales. Orders of the cyan/yellow models from November onwards still haven't been fulfilled. The cancellations must be epic.

Some people insist that all of these bitter, angry, dissatisfied shoppers are signs of Nokia's success. But I guess some people don't understand that technology is all about image these days.

4.4million isn't any type of record but it does show that Nokia can sell them. They had supply issues from everything I've heard so if that wasn't on issue they could have sold over 5million for sure. Profit margins are also better with the lumia compared to the lower end Asha phones I'm sure.

Nokia's seen a huge pop in it's stock price due to this news as well, just checked and it's up 16.8% at the moment.

Am still waiting for mine, jesus.


Status:
Last update 06-01-2013 00:00

Waiting for supply.

i hoped i was getting it this week, will be next week or later i supose

Shadowzz said,
Am still waiting for mine, jesus.


i hoped i was getting it this week, will be next week or later i supose

As a 920 owner, I'd recommend returning it and waiting a few months before buying one. From my own experience and those of others on wpcentral, the chances of getting a defective unit are quite high. Give them a little while to work out the kinks. There appear to be some real problems with random battery drain, dust accumulating under the front facing camera, shoddy, creeky plastic, loose internals and phones running abnormally hot.

I also went with the 8X because I couldn't get the 920 here in Greece. It's fine though, I like the 8X as well though I'm lacking the better Nokia exclusive apps. I release wish Nokia would sell them, hell, even if they're just the prior versions while they keep the newest version for their own phones.

These numbers do not include China where the Lumia 920T (runs on China Mobile) is only just starting to hit the stores. Keep in mind iPhone doesn't work on China Mobile 3G and all iPhones are running in 2G mode. China mobile is bigger than all the carriers in the EU and USA combined. And Chinese New Year is coming......

Major Plonquer said,
And Chinese New Year is coming......

so what? the chinese don't buy phones for their festive season. unlike another country full of money spending idiots that we all know of.

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