Nokia turns a jet into Lumia 800 advert

Nokia is spending a lot of cash to advertise their products after making the switch to Windows Phone as their OS of choice. While their products have been receiving high remarks from reviewers, the company is still aggressively advertising their products. Step in an Indian airline operator Jet Airways who allowed Nokia to slap a massive advert on the side of the plane to promote the Lumia 800 (via Wpcentral).

The massive advertisement is certainly a stark contrast to traditional marketing techniques such as billboards or event sponsorships. With Nokia coming to the US in 2012 and a huge advertising budget to go with it, we should hopefully start to see these creative advertisements popping up elsewhere.

Nokia is betting the house with Windows Phone, which is why it is not surprising to see the platform being aggressively marketed by the company. With CES right around the corner, we will quickly learn more about Nokia's plans to bring more products to the States to help them stop the shedding of markets share for their own line of products, as well as help boost Windows Phone's footprint. 

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20 Comments

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Nokia India has the funds ! AFAIK, India is one of the largest market for Nokia. And the Airline is "Jet Airways".

Wasn't Nokia given a load of cash for marketing by Microsoft as part of the deal? Who knew spending someone else's money could be so much fun!

spc1972 said,
Wasn't Nokia given a load of cash for marketing by Microsoft as part of the deal? Who knew spending someone else's money could be so much fun!

You make it sound like Nokia is some law key company whose advertising depends on the chump change Microsoft gave them. Microsoft and other WP OEMs are the one getting more benefits out of the deal. It gave WP a second chance and they are getting access to NAVTEQ's location and mapping technologies and God knows what else.

Umm.. Who's going to see it? Its on the top and sides of a plane. It will only be seen if someone happens to look out the window of their gate. You wont see it while boarding and its not on the bottom, so you wont see it while its flying up above.

Not a very strategic plan.

shamburg said,
Umm.. Who's going to see it? Its on the top and sides of a plane. It will only be seen if someone happens to look out the window of their gate. You wont see it while boarding and its not on the bottom, so you wont see it while its flying up above.

Not a very strategic plan.


Actually, most people will see it just like you did >.<

Things like this always attract media attention, which is where the actual usefulness of the advertising lies

shamburg said,
Umm.. Who's going to see it? Its on the top and sides of a plane. It will only be seen if someone happens to look out the window of their gate. You wont see it while boarding and its not on the bottom, so you wont see it while its flying up above.

Not a very strategic plan.

This ad is for the UFO that is hidden in the cloud to see. Not for people.