When Apple first announced the iPhone 5c on September 10th, along with its many different colors, Nokia decided to have some fun and posted an note on some of its official Twitter accounts. The post simply said, "Thanks, #Apple ;)" and included a image of various multi-colored Lumias with the headline, "Imitation is the best form of flattery."
While the US Nokia Twitter account got over 8,000 retweets for that note, it was the UK Nokia Twitter message that, for some reason, truly went viral, with over 38,000 retweets.
The Drum website reports that amount of retweeting made the "Thanks, Apple" message one of the biggest marketing-based notes in the short history of Twitter. The site claims that during a conference last week, Oliver Snoddy, Twitter's head of planning, said that the Nokia post got over double the retweets of Oreo's "Dunk in the dark" message during the Super Bowl, when the cookie company took advantage of the power outage at the Superdome in New Orleans.
The Nokia post shows that if you have a simple but perfectly timed marketing ad on Twitter, it can reach out to a massive audience in a very quick amount of time. Hopefully the social networking marketing team at Nokia will take some lessons the next time such an opportunity presents itself.
Source: The Drum