Nokia UK's "Thanks, #Apple" Twitter post retweeted over 38,000 times

When Apple first announced the iPhone 5c on September 10th, along with its many different colors, Nokia decided to have some fun and posted an note on some of its official Twitter accounts. The post simply said, "Thanks, #Apple ;)" and included a image of various multi-colored Lumias with the headline, "Imitation is the best form of flattery."

While the US Nokia Twitter account got over 8,000 retweets for that note, it was the UK Nokia Twitter message that, for some reason, truly went viral, with over 38,000 retweets.

The Drum website reports that amount of retweeting made the "Thanks, Apple" message one of the biggest marketing-based notes in the short history of Twitter. The site claims that during a conference last week, Oliver Snoddy, Twitter's head of planning, said that the Nokia post got over double the retweets of Oreo's "Dunk in the dark" message during the Super Bowl, when the cookie company took advantage of the power outage at the Superdome in New Orleans.

The Nokia post shows that if you have a simple but perfectly timed marketing ad on Twitter, it can reach out to a massive audience in a very quick amount of time. Hopefully the social networking marketing team at Nokia will take some lessons the next time such an opportunity presents itself.

Source: The Drum

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Apple sold more 5c in a week than Nokia can in a year. It may be imitation, but obviously, Apple is doing it better. Nokia is not far behind Blackberry, so it can grasp at straws all it wants, death is near.

neuroticdave said,
Apple sold more 5c in a week than Nokia can in a year. It may be imitation, but obviously, Apple is doing it better. Nokia is not far behind Blackberry, so it can grasp at straws all it wants, death is near.

wishful thinking. last quarter nokia sold 7.4 vs apple 32. wp total 9 vs apples 32. I doubt apple managed to sell a fraction of nokias last quarter numbers in a week.
and nokia was just bought out by Microsoft. comical to see the delusion is running high.

Microsoft had coloured mp3 players before Apple (see Zune and Zune Originals).
Nokia had coloured smartphones first.

The reason why this was retweeted so many times (the most retweeted brand tweet ever!) is because people are getting sick of Apple I think. Apple is starting to get the flack that Microsoft was getting. Microsoft is at least still being innovative here.

j2006 said,
Microsoft had coloured mp3 players before Apple (see Zune and Zune Originals).
Nokia had coloured smartphones first.

The reason why this was retweeted so many times (the most retweeted brand tweet ever!) is because people are getting sick of Apple I think. Apple is starting to get the flack that Microsoft was getting. Microsoft is at least still being innovative here.

Do people look stuff up before they start hammering away at their keyboard? How does the Zune, which came out in 2006, predate a blue iPod that came out in 2004?

"The Drum website reports that amount of retweeting made the "Thanks, Apple" message one of the biggest marketing-based notes in the short history of Twitter."

Im not sure about if it is the biggest, in fact, only 38K sounds less than impressible.

It's a tweet. That number is certainly impressive considering this is UK only, which has a tiny population compared to some Asian countries, where Apple has zero presence and Nokia is one of the biggest player. Most people there see Lumias as a more affordable, and in some cases better (camera, screen size), alternative to the new iPhones.

Spicoli said,
I used for two years and it was never unpredictable.

I'll have to take your word for it.

Spicoli said,
That appears to be made up.

Why would Anand make such a thing up?! :

If I got into a groove I'd be able to unlock the Atrix by sliding my finger over the sensor every time, but I'd run into problems more often than not.

it was the UK Nokia Twitter message that, for some reason, truly went viral

We recognise a cheap knock-off when we see one.

Yeah, I really just don't like the 5C (5S looks good). The 5C colors look like faded paint from the 1970s. Nokia's colors look a lot more vibrant.

This is successful yet sad because Apple took advantage of the weak popularity of Lumia devices for their own gain. It's like they're thinking, who buys a Nokia? And then copies the idea.

isummersmiles said,
This is successful yet sad because Apple took advantage of the weak popularity of Lumia devices for their own gain. It's like they're thinking, who buys a Nokia? And then copies the idea.

Is it sarcasm or what?

Hardcore Til I Die said,
38,000 people who don't realise Apple use colours in most of their product lines.

Not only Apple but almost any cellphone maker.

It's more than just about colour. It's almost the same colours (more pale though), and the animations and features are very similar to that of WP. Apple just isn't surprising anyone anymore.

j2006 said,
It's more than just about colour. It's almost the same colours (more pale though), and the animations and features are very similar to that of WP. Apple just isn't surprising anyone anymore.

http://www.apple.com/ipod-shuffle/

They've released the same colours as their iPod shuffle line, but they must be copying Nokia right?

wont make any difference, the 5c wont sell well compared to the 5s anyway but generally even if apple didnt spend any money whatsoever on iphone ads theyll still sell by the truck load so i highly doubt nokia even cares about the sale figures.

The imitation think is clever seeing as apple barely have any original ideas, and dont start about how they released coloured ipods and stuff cus why didnt they release different coloured iphones from the start???

francescob said,

Indeed, Apple never released colored ipods or stuff like that!

Yes they did actually, I had a product red ipod at some point

anyway, this article is about phones, not mp3 players

Ronnet said,
It's funny because it's true

Well, it's certainly a good move by Nokia. Whether it's true or not doesn't really matter in this case...

alwaysonacoffebreak said,

Can you make calls or text with iPods? Didn't think so.

No, there is no chip inside an ipod or space for a sim card. You may be able to download an app on the ipod touch to give you phone like functionality over a data connection though

glen8 said,

No, there is no chip inside an ipod or space for a sim card. You may be able to download an app on the ipod touch to give you phone like functionality over a data connection though


I'm assuming 'Facetime Audio' (I think that's what they call it - nonsensically) and the Messags app are available on the iPod touch?

francescob said,

Indeed, Apple never released colored ipods or stuff like that!

It isn't just about the color. It's also about design and the relationship between hardware and software. Have you tried out the new iOS? The animations and gestures are very recognizable for anyone who has tried out a Windows tablet or Windows Phone. On the 5C it's even more familiar because of the design.

Ronnet said,
The animations and gestures are very recognizable for anyone who has tried out a Windows tablet or Windows Phone. .

For example? (I've never used WP)

CSharp. said,

For example? (I've never used WP)

The new swipe animation in the browser to get back to previous page. The way apps open when clicking on icons. The app switcher. The design of default apps such as calendar and calculator. The images of the new flat icons and the flat interface itself. It really seems as if someone took iOS6 and WP8 and threw them in a blender.

CSharp. said,

For example? (I've never used WP)
The way to close apps is almost identical, Windows uses a swipe down, iOS a swipe up. The mutli task screen also looks identical.

Thanks! I was extremely skeptical about iOS 7 before I'd used it for the first time, and now I find I actually enjoy it quite a bit (despite a few lingering reservations about the usability of the flat design). I wonder if I would have a similar experience with WP. As I see it, iOS 7 could actually help Microsoft if it makes potential customers more comfortable with that whole design language which WP and iOS now share to a certain degree. On the other hand, it may also take away one of WP's unique selling points…

Studio384 said,
The way to close apps is almost identical, Windows uses a swipe down, iOS a swipe up. The mutli task screen also looks identical.

Windows 8/RT uses swipe down, WP8 doesn't.

francescob said,

Indeed, Apple never released colored ipods or stuff like that!

...before Nokia? No, they did not.

Nokia's thing in the mid 90s was their selection of phone colors, long before Apple was making the iPod. This was around the time Microsoft was bailing Apple out for the second time.

Mobius Enigma said,
Nokia's thing in the mid 90s was their selection of phone colors, long before Apple was making the iPod.

Colored phones. My, they should really have patented that concept.

Mobius Enigma said,

...before Nokia? No, they did not.

Nokia's thing in the mid 90s was their selection of phone colors, long before Apple was making the iPod. This was around the time Microsoft was bailing Apple out for the second time.


And making one of its most profitable investments...

alwaysonacoffebreak said,
Can you make calls or text with iPods? Didn't think so.

Messages & Skype? Apparently, there are apps for that.

Mobius Enigma said,

...before Nokia? No, they did not.

Nokia's thing in the mid 90s was their selection of phone colors, long before Apple was making the iPod. This was around the time Microsoft was bailing Apple out for the second time.

Don't you mean bailing them out for the first and only time? I even Googled it to make sure my memory was correct and everything points to the "cross licensing agreement," in 1997 for $150 million.

I don't see what the big deal is about the colors. I mean, do we go to Ralph Lauren forums and complain about how Tommy Hilfiger has a red polo shirt too?

omgben said,

Don't you mean bailing them out for the first and only time? I even Googled it to make sure my memory was correct and everything points to the "cross licensing agreement," in 1997 for $150 million.

I don't see what the big deal is about the colors. I mean, do we go to Ralph Lauren forums and complain about how Tommy Hilfiger has a red polo shirt too?

I don't know, do we? I'm not that into fashion. But it isn't just about color. Read all the comments above as iOS7 and in particular iPhone 5C share much more with Windows and it's modern UI.