Nokia: Youths bored with iPhone, frustrated by Android

It’s no secret that Microsoft’s Windows Phone platform hasn’t exactly set the market alight. Despite overwhelming positivity in the majority of its media coverage, and a great deal of satisfaction and evangelism among those users that have made the switch, it has so far struggled to gain much traction in the marketplace, even as iPhones and Android handsets continue to fly off the shelves.

Nokia’s Windows Phones may well change that story. In a massive explosion of publicity, Nokia has been flooding key markets with exposure to its new Lumia devices, the first of which, the 800, has been on sale for several weeks; its cheaper sibling, the Lumia 710, officially went on sale a few days ago, and will soon make its way to other markets, including the US.

So far, though, we’ve seen no official figures from Nokia on how its Lumia 800 handset is performing in the market, which makes it all the more fascinating to hear comments such as those made by Nokia’s Nieks Munksgaard, Director of Portfolio, Product Marketing & Sales, Nokia Entertainment Global.

Munksgaard spoke to Pocket-lint in remarkably bullish terms about the state of the marketplace, and what he believes Nokia’s arrival and its product plan represents. Calling the current marketplace a “sea of sameness”, he explained: “When you walk up to a retail shelf at Phones 4U and see the number of black mono-blocks sitting on the shelf, it is very confusing to the consumer. We want to deliver services and phones that are different.”

Munksgaard believes that there’s trouble in paradise for rival platforms and their apparently indistinct mono-blocks. When it comes to Apple, he asserts that its great popularity may in fact be a weakness: “What we see is that youth are pretty much fed up with iPhones. Everyone has the iPhone.” These comments may sound deluded, but they also echo similar sentiments voiced by HTC America’s Martin Fichter, who said in September that “iPhones are not cool anymore… our kids don’t find them that cool anymore.”indistinct mono-blocks.

Perhaps that’s true, but the fact remains that Apple’s iPhone is selling in greater numbers than ever before. Look closely at the figures though, and you’ll see that it’s losing market share overall despite its sales growth, but this is because of the extraordinary growth of the Android platform. Nevertheless, Munksgaard believes that young people are turning away from Android too: “Many are not happy with the complexity of Android, and the lack of security,” he explains.

Perhaps he’s seeing different figures to the rest of us, because Android growth seems to show few signs of slowing, but he remains confident on this: “We do increasingly see that the youth that wants to be on the cutting edge and try something new are turning to the Windows Phone platform.” 

That’s some pretty gutsy talk right there. Whether or not it’s supported by the company’s sales figures over the next few weeks and months - and as new devices like the Lumia 800 4G and Lumia 900 arrive - remains to be seen but it’s good to see Nokia taking the fight to its rivals.

While Nokia’s hardware design has won it many fans, its software and services differentiation has been a mixed bag so far. It is making available its Nokia Maps product to other Windows Phones (albeit minus the Nokia-exclusive navigation features), although its Nokia Music features offer a genuinely appealing added-value proposition for its handsets, which Munksgaard believes is key to the company’s ability to distinguish itself from its rivals. He also added that it “is in [Nokia’s] interest to broaden the coverage of where you can get Nokia Mix Radio”, for example – but whether this means a desktop client is on the way, or that an app will be made available for other Windows Phones, remains to be seen.

Munksgaard confirmed that the company is keen to diversify its own ecosystem with new hardware accessories too, stating that Nokia would “prefer a wireless transfer than a docking station; a docking station has limitations because the phone has to be in a certain place”. However, he also asserts that “as the Windows Phone ecosystem grows, third party docking station makers will support us”.

The rich diversity of compatible accessories is certainly part of what fuels the popularity of devices on rival platforms. The iPhone is supported by a seemingly infinite range of docks, speakers, fitness monitors and other bits and bobs which expand the functionality offered by the handset. Many Android handsets are supported by add-on devices too, from desktop cradles and docks to other unusual trappings, like the illumination ‘charm’ on HTC’s Rhyme.

Fans of the Windows Phone platform will surely be hoping that the ecosystem does indeed grow in the way that Munksgaard hopes, opening up a broader range of accessories, as well as the new phone hardware that everyone craves, and the new software and services that Nokia promises to bring to the table with its devices. 

Images via Nokia

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Envious much Nokia? Haha.

To me, WP devices are boring. And frustrating in the fact that it has 2 year old hardware, hardly any apps, and a cheesy 90's tetris interface.

Edited by Joey S, Dec 13 2011, 4:31pm :

here in latin america the iphone and android its just becoming the new stuff, but before that blackberrys its still the most used smartphone... now if THERE ANY presence of WP7 here it would change but they dont want to expand to central america

eilegz said,
here in latin america the iphone and android its just becoming the new stuff, but before that blackberrys its still the most used smartphone... now if THERE ANY presence of WP7 here it would change but they dont want to expand to central america

Microsoft wants to be everywhere but it takes time. Latin America expansion is coming. The Zune marketplace is already there with plenty of Latin music, they've been thinking about you guys, don't worry.

wixostrix said,

Microsoft wants to be everywhere but it takes time. Latin America expansion is coming. The Zune marketplace is already there with plenty of Latin music, they've been thinking about you guys, don't worry.

Wait, are you Microsoft's PR guy?

Joey S said,

Wait, are you Microsoft's PR guy?

No. I just like Microsoft products ands services and play close attention to their development. Is there something wrong with that?

wixostrix said,

No. I just like Microsoft products ands services and play close attention to their development. Is there something wrong with that?

he is probably just saying you might as well get paid while you are at it..

I have to say i am getting bored of the iPhone, i am just unlucky that i am in a 2 year contract so i cant move on to anything different

Hopefully the next iOS version and iPhone bring something interesting to the table. If not, I wouldn't mind looking at Nokia/WP7 offerings at that time.

T1Famous said,
I have to say i am getting bored of the iPhone, i am just unlucky that i am in a 2 year contract so i cant move on to anything different

Sure you can, you just need to the $$

T1Famous said,
I have to say i am getting bored of the iPhone, i am just unlucky that i am in a 2 year contract so i cant move on to anything different

If you got bored with the iPhone it won't take you long to feel the same with a WP.

The main thing that turned me off my old Windows Phone was just the lack of apps/expense .. I don't know if it's just me but DAMN were the apps much more expensive on WP7. Sure some people say it's only a couple of dollars but trust me that adds up when you start buying more than one or two apps.

Overall though Windows Phone 7 is a great platform! Very smooth and nice!

“We do increasingly see that the youth that wants to be on the cutting edge and try something new are turning to the Windows Phone platform.”

Ah well, obvious: if you want to try something new (that is, different from iOS and Android) your only choice is WP7 unless you feel like going with a more obscure niche OS like WebOS or Meego.

The question is not if "the youth that wants to be on the cutting edge and try something new are turning to the Windows Phone platform", but rather how many of those do exist.

ichi said,

Ah well, obvious: if you want to try something new (that is, different from iOS and Android) your only choice is WP7 unless you feel like going with a more obscure niche OS like WebOS or Meego.

The question is not if "the youth that wants to be on the cutting edge and try something new are turning to the Windows Phone platform", but rather how many of those do exist.

Microsoft is not new and cutting edge.

UndergroundWire said,

Microsoft is not new and cutting edge.

Well, WP7 is new in the sense that it's something that those imaginary youth subjects haven't used yet (let alone that it's been released after both Android and iOS).

The "cutting edge" part is just marketing speak.

ichi said,

Well, WP7 is new in the sense that it's something that those imaginary youth subjects haven't used yet (let alone that it's been released after both Android and iOS).

The "cutting edge" part is just marketing speak.

Windows Phone maybe new as a name but Microsoft did the phone thing before.

UndergroundWire said,

Windows Phone maybe new as a name but Microsoft did the phone thing before.

Even the core of the OS isn't new either. It's just an incarnation of Windows CE.

The only bit I agree with on the Android front is the security concerns. I can imagine that puts quite a few people off. But I don't understand why they think that Android is too complex...

Have you ever used another phone? I never had a smartphone until I got my WP7. My girlfriend has the droid X. I've been playing with the Windows registry since ~96. And yet I could never get ther device to "just work". There was always something amiss with it.

Then she got an iPhone, and loves it. The apps! The apps! Oh my lord the Apps! That's all she can go on about. And yet... it still took her some time to figure out how to add someone to her contact list because the address book icon is hidden, and nothing is as clickable as it is on my WP7.

I guess what I'm saying is that, compared to the other two, Android is a mess. and I'm not really fond of the iPhone, at least not how she has it set up. I have an iPod Touch and like it well enough though.

greenwizard88 said,
it still took her some time to figure out how to add someone to her contact list because the address book icon is hidden, and nothing is as clickable as it is on my WP7.

How is the Contacts app hidden on iOS? What do you mean nothing is as "clickable" as on WP7?

Manish said,

How is the Contacts app hidden on iOS? What do you mean nothing is as "clickable" as on WP7?


Yea I'd like to know about that first one as well, I'd love to get rid of that superfluous icon... It just opens the phone app on the contacts tab, why would I need two icons leading to the same app?

Intrinsica said,
The only bit I agree with on the Android front is the security concerns.

There are no security concerns if you use and Android Market Place. If you side load apps, then standard precautions should be taken, chiefly, downloading from reputable sites, checking user comments and ratings, and denying apps which want seemingly inappropriate permissions for their purpose.
Intrinsica said,

But I don't understand why they think that Android is too complex...

That's Microsoft FUD. They use the same argument with GNU/Linux too. It's simply not true anymore in GNU/Linux's case. You can have as much or as little complexity as you want (Arch/Gentoo vs Ubuntu/Mint).

Joey S said,

There are no security concerns if you use and Android Market Place. If you side load apps, then standard precautions should be taken, chiefly, downloading from reputable sites, checking user comments and ratings, and denying apps which want seemingly inappropriate permissions for their purpose.

That's Microsoft FUD. They use the same argument with GNU/Linux too. It's simply not true anymore in GNU/Linux's case. You can have as much or as little complexity as you want (Arch/Gentoo vs Ubuntu/Mint).


Well here is some more medicine for you.....there is MALWARE on Android and they said that it would NEVER happen, well it has !!
So that just shows you that if Linux was at all popular it too would have malware, well it isn't and therefore it hasn't got any malware and probalby never will (hint hint) !!

Caveman-ugh said,

Well here is some more medicine for you.....there is MALWARE on Android and they said that it would NEVER happen, well it has !!

Who is "they"? AFAIK Google has always held a reactive approach to malware on the Market, so I very much doubt that Google belongs to that "they".

Regarding Linux, whoever claims that there'll never be malware for Linux is ignorant or naive, because there's such stuff out there right now.

A more rational claim would be the ability for such malware to spread through Linux' software distribution channels, because it's pretty obvious that no one will ever stop a user from going out of his way to download crap from some random page and install it by himself circunventing whatever security measure you put in place.

Microsoft has allowed unlocking of devices (jailbreaking) and there are various custom roms available for certain devices. At this point in time there is much more customizability on android, but as the community grows more options will become available for WP7.

yowan said,
WP is far too restricted, it isn't as 'open' as Android.

Oh no, I don't get to spend hours managing my phone

With WP7, I actually get to use my phone. Isn't that something...

NegroWatermelon said,
Microsoft has allowed unlocking of devices (jailbreaking) and there are various custom roms available for certain devices. At this point in time there is much more customizability on android, but as the community grows more options will become available for WP7.

You can't even customize the Interface as in Android, personalization is very limited.

yowan said,

personalization is very limited.

Does Joe Public care about that level of customisation? I doubt it's the reason why Android devices are selling well.

Manish said,

Does Joe Public care about that level of customisation? I doubt it's the reason why Android devices are selling well.

Actually I wouldn't be surprised if your average person walks in to a store and looks at the UI and buys it based on that. I think that is why Samsung and HTC phones sell so well.

Let's not forget the Windows Mobile days. HTC's Sense on Windows Mobile made that ugly thing look pretty.

Manish said,

Does Joe Public care about that level of customisation? I doubt it's the reason why Android devices are selling well.

why do you think they sell so well?

CMG_90 said,

why do you think they sell so well?


they're cheap and sold everywhere. Much like how windows became popular. However, tasks are more immediate on the phone, like making and receiving phone calls. I know people with Android phones that can't even do that in a timely manner. WinMo had the same issue.

wixostrix said,

they're cheap and sold everywhere. Much like how windows became popular. However, tasks are more immediate on the phone, like making and receiving phone calls. I know people with Android phones that can't even do that in a timely manner. WinMo had the same issue.

By your statement, we should all be using Apple then?

UndergroundWire said,

Actually I wouldn't be surprised if your average person walks in to a store and looks at the UI and buys it based on that. I think that is why Samsung and HTC phones sell so well.

Let's not forget the Windows Mobile days. HTC's Sense on Windows Mobile made that ugly thing look pretty.

A very good point.

Many consumers buy based solely on what it looks like in the store - not everyone buys based on having read dozens of reviews, or having lived with the device for a while in the field, and I think many people would be surprised by how few consumers return their handsets after buying them, even if they're not completely satisfied with them. So many people I know have bought a device and then forced themselves to try to live with all the stuff they don't like about it.

NegroWatermelon said,
Microsoft has allowed unlocking of devices (jailbreaking)

If it was allowed, it wouldn't be called "Jailbreaking" now would it? A better word would be "tolerates". Warranty is doubtless voided upon such an action. And because hacks are required to "Jailbreak" it, there's no guarentee it will work. You could quite possibly end up with a paperweight and no warranty. It's no different to iPhone jailbreaking.
NegroWatermelon said,

and there are various custom roms available for certain devices. At this point in time there is much more customizability on android, but as the community grows more options will become available for WP7.

WP is a closed platform like iOS. If you like a straight-jacket experience, WP7 is for you.

UndergroundWire said,

By your statement, we should all be using Apple then?

Not really. The iPhone started at $500 and $600, unsubsidized with a 2-year contract. Every new iPhone is $200+ and you rarely see it on sale or have BOGO deals. The iPhone 3GS model just recently went down to $0.99.

wixostrix said,

Not really. The iPhone started at $500 and $600, unsubsidized with a 2-year contract. Every new iPhone is $200+ and you rarely see it on sale or have BOGO deals. The iPhone 3GS model just recently went down to $0.99.

It was sarcasm.

CMG_90 said,

why do you think they sell so well?


because its free for chinese companies to put on 40 dollar phones and steal others intellectual property that they would otherwise need to pay for.. and they do all this by giving the users data to google who uses it to make money..

Lachlan said,

because its free for chinese companies to put on 40 dollar phones and steal others intellectual property that they would otherwise need to pay for.. and they do all this by giving the users data to google who uses it to make money..

Doesn't China sell bootleg iOS? They even had bootleg Apple Stores.

UndergroundWire said,

Doesn't China sell bootleg iOS? They even had bootleg Apple Stores.

The products in those counterfeiter Apple Stores were actually genuine.

The only little frustration I have with my very low end Android phone is that the system kills the launcher once I launch few apps, but that can be fixed by flashing a custom rom. I totally love Android, f the iPhone.

MrPink said,
The only little frustration I have with my very low end Android phone is that the system kills the launcher once I launch few apps, but that can be fixed by flashing a custom rom. I totally love Android, f the iPhone.

this is why Android is wrong for consumers. They shouldn't have to deal with situations like that and be required to flash. It's okay for techies who enjoy or don't mind doing such a thing, but not for the majority of consumers.

wixostrix said,

this is why Android is wrong for consumers. They shouldn't have to deal with situations like that and be required to flash. It's okay for techies who enjoy or don't mind doing such a thing, but not for the majority of consumers.

You grossly underestimate the technical literacy of today's youth.

Joey S said,

You grossly underestimate the technical literacy of today's youth.

You grossly overestimate the will to tinker with a device of today's youth…

Joey S said,

You grossly underestimate the technical literacy of today's youth.

Today's youth aren't interesting in tinkering with their phones. They barely even use them to their full potential. The majority care most about texting, Facebook, and music.

Actually being a Nokia user for more than 7 years I was fustrated with Symbian. I haven't used any of the lumia devices still but if those phones had secondary cameras I'd try it out. But I guess well Nokia "surprise me, and prove your theory".

I used Nokia for a long long time. They make great simplistic phones. Then the iPhone came out and changed the whole market. I went from a N95 to the iPhone 3G. It was a massive change. Exchange emails worked great. No need to fiddle with Mail for Exchange which would randomly cease working one day. It had loads of apps, great for toilet time
I went to the iPhone 4 but then left my company and had to hand it back. I ventured to Android which I really regret, the main reason was I really hate paying Apple's stupid prices but at the time time I was starting to get bored of iOS. The biggest thing I missed was the apps. Android Market was lacking although has got slowly better, but then no games worked well on the HTC Desire. I proven that I missed Apps to myself as I bought an iPhone 4S and can't put it down. For me Android is something I won't be using again any time soon. I would like to try WP7 but its going to take some persuading. Nokia and MS working together sounds a great mix!

great for toilet time

just as a side note.. tons of people use electronics on the toilet.. think about that next time you use a friends ipad/tablet .. or when you borrow someone elses phone for a call... its so scary! haha

"It's no secret that Microsoft's Windows Phone platform hasn't exactly set the market alight"...... I find this statement offensive I am afraid !!
Australia still has not been able to buy ANY of the Windows Phones (Mango 7.5 versions that is) of ANY brand that you would like to nominate.
Can you at least wait until the phone has been on the market for 6 months ......then you will every right to say this quote, but until then "No way Jose" lots of people I know are waiting for the arrival of the HTC Titan, and the Nokia Lumia range is not available yet either, so give it some time time please !!!

Caveman-ugh said,
"It's no secret that Microsoft's Windows Phone platform hasn't exactly set the market alight"...... I find this statement offensive I am afraid !!
Australia still has not been able to buy ANY of the Windows Phones (Mango 7.5 versions that is) of ANY brand that you would like to nominate.
Can you at least wait until the phone has been on the market for 6 months ......then you will every right to say this quote, but until then "No way Jose" lots of people I know are waiting for the arrival of the HTC Titan, and the Nokia Lumia range is not available yet either, so give it some time time please !!!

I got to agree with you on this. Here in Brazil, the HTC Titan was released under the name Ultimate a couple of weeks ago and is already out of stock (and it sells for a US$1000). I was looking forward to getting a Lumia 800, but unfortunately, my cellphone died this weekend and I'll have to buy the Samsung Omnia W, which is the only WP7 phone available right now.

Caveman-ugh said,
"It's no secret that Microsoft's Windows Phone platform hasn't exactly set the market alight"...... I find this statement offensive I am afraid !!Can you at least wait until the phone has been on the market for 6 months ......then you will every right to say this quote,

Windows Phone has been on the market in many regions for over a year now. The comment you're referring to clearly states that the Windows Phone platform - not any specific handset, region or OS version - hasn't been a major commercial success yet.

sviola said,

I got to agree with you on this. Here in Brazil, the HTC Titan was released under the name Ultimate a couple of weeks ago and is already out of stock (and it sells for a US$1000). I was looking forward to getting a Lumia 800, but unfortunately, my cellphone died this weekend and I'll have to buy the Samsung Omnia W, which is the only WP7 phone available right now.


Well here in Australia the HTC Titan has not been released as yet and neither has any other phone running Mango (WP7.5)

gcaw said,

Windows Phone has been on the market in many regions for over a year now. The comment you're referring to clearly states that the Windows Phone platform - not any specific handset, region or OS version - hasn't been a major commercial success yet.

ya but i think he is referring to how is a platform supposed to be succesful if in the majority of markets they are still selling 1st generation phones.. Its the same here in canada... I would be like saying the iPhone was not a huge success if after 12 months they still had the iphone 1 for sale in most places around the world. Its hard to judge the success of a platform when their is no set date on 2nd generation hardware release dates in huge markets around the world.

NegroWatermelon said,
WP7 is a good common ground between Android and the iPhone, but I can't see too many people abandoning them for a WP7.

I agree with this. WP7 is a great platform. But it lacks a few things. Exclusivity. If microsoft just made his own phone and released it had a bigger chance of letting people know with WP7. Despite they didn't do that their deal with Nokia was a smart move. IMHO it would be great if Nokia would become a part of microsoft.

They tried this with the microsoft KIN, which went on to become WP7 and it was a huge failure. They invested millions into advertising and development and had very low sales figures.

Oops replied to the wrong comment.

NegroWatermelon said,
They tried this with the microsoft KIN, which went on to become WP7 and it was a huge failure. They invested millions into advertising and development and had very low sales figures.

Oops replied to the wrong comment.

KIN design was pathetic, horrible, hypocritical, greedy, violent, malevolent, vengeful, cowardly, deadly, mendacious, meretricious, loathsome, despicable, belligerent, opportunistic, barratrous, contemptible, criminal, fascistic, bigoted, racist, sexist, avaricious, tasteless, idiotic, brain-damaged, imbecilic, insane, arrogant, deceitful, demented, lame, self-righteous, conspiratorial, satanic, fraudulent, libelous, bilious, splenetic, spastic, ignorant, clueless, illegitimate, harmful, destructive, dumb, evasive, double-talking, devious, revisionist, narrow, manipulative, paternalistic, fundamentalist, dogmatic, idolatrous, unethical, cultic, diseased, suppressive, controlling, restrictive, malignant, deceptive, dim, crazy, weird, dystopic, stifling, uncaring, plantigrade, grim, unsympathetic, jargon-spouting, censorious, secretive, aggressive, mind-numbing, arassive, poisonous, flagrant, self-destructive, abusive, abrasive, socially-retarded, puerile, clueless, and generally Not Good

NegroWatermelon said,
They tried this with the microsoft KIN, which went on to become WP7 and it was a huge failure. They invested millions into advertising and development and had very low sales figures.

Oops replied to the wrong comment.

You Sir are utterly wrong about all the points above. Please inform yourself on where Kin came from and what led to it becoming a failure. (It did not become WP7)

Please start your research by googling a company called Danger.

On another point. You remind me of so called "tech analysts" in the market.

NegroWatermelon said,
They tried this with the microsoft KIN, which went on to become WP7 and it was a huge failure. They invested millions into advertising and development and had very low sales figures.

Oops replied to the wrong comment.

I thought the KIN failed because the montly price was way too high.

hotosega said,

I thought the KIN failed because the montly price was way too high.

i never even heard about the kin until it failed... which is very sad..

I have a theory which i go by on how successful a product is going to be.. how many people comment on it on neowin.. a week before the touchpad came out, there were 0 comments on a touchpad article in the first 3 hours. Same with KIN articles..

its funny though because if it wasnt for the failure of the KIN i would of never started researching windows phone.. and now I love my windows phone..