Nokia's VP of Product Marketing departs, investors dissapointed with 920 announcement

Reuters has confirmed that Ilari Nurmi, Nokia's vice president of product marketing and responsible for the company's smartphone strategy, has now left the company. He does not make it clear whether it was of his own accord or whether the company insisted on his departure, and Nokia is not commenting on the issue.

Speculation revolves around the latter as investors seem to have been disappointed with the Lumia 920 and 820 announcement that took place this time last month. Though the devices themselves seem to be strong contenders in the marketplace, and have certainly generated a lot of interest, Nokia's stock fell close to 16% that day. It is believed lack of pricing and availability details, not to mention the long time between official product announcement and actual general availability, to have been the main reasons behind the drop.

Another part of the puzzle could have been the whole PureView debacle. We covered how it was discovered that one of the official promotional videos which appeared to be shot with a smartphone was in fact shot with a professional filming rig. Though the company never claimed it had been shot with the Lumia 920, they did lead us in that direction. After being exposed they quickly apologized.

All of these mishaps have darkened what could have been an excellent launch for the new Lumia devices and have put even more pressure on the company to do well with their new line in the upcoming months.

We do not know if these were the reasons behind Nurmi's departure, but we know they can't have helped his case. Either way, we just hope Nokia gets its act together and has a successful few months following the launch taking place at the end of October.

Source: Reuters Image: AllThingsD

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I don't understand.

Did the original video not include the text OIS simulated on the bottom??! I mean I didn't even think for a second that any part of that ad was shot with the actual phone seeing that message. Jeez...

Wrong lingo, the only mistake made by Nokia.

Too technical; The word simulation is not understood by an average person.

Personally I am disappointed with the handling of the Nokia Lumia 920, as well as the entire Windows 8 brand in Vancouver, Canada. There is no advertising whatsoever, be it on the television or streets. It's sad because I'm super excited for Windows 8.

Well there's one more thing left: to thank Mr Elop for his work and hire another CEO and start making Android devices.

The Nokia announcement was totally thumbs down... I remember this guy demoed wireless charging and says Tada(which is totally gay) but no one applause. dude didnt realize wireless charging has been there for years and is not really a magic

still1 said,
wireless charging has been there for years and is not really a magic

It's neither "magic" nor is it really wireless in the way that we're used to when dealing with other "wireless" products. You still have to put the phone on the charging station. Therefore, personally I find the appeal of wireless technology in this case to be very limited, especially considering it also comes with some disadvantages.

Edited by Deactivated., Oct 6 2012, 2:05pm :

The product isn't disappointing and it has nothing to do with the PureView fake ad fiasco but everything to do with the fact that Nokia gave no guidance as to when their Windows Phone 8 devices will actually ship - those of us who are sitting on the fence are waiting for you (Nokia) to say something but if you sit around with a finger up your backside then we'll just go for Android or iPhone instead.

All of these mishaps have darkened what could have been an excellent launch for the new Lumia devices and....

It would still be an excellent launch for these Lumia devices. Period. Any publicity is good publicity in Lumia's case!

I would imagine it's the PureView Fake Ad debacle. Product Marketing likely have final sign off of product videos, so he's the fall guy. Shame, but someone's gotta take responsibility for the serious drop in brand trust following a great product announcement.

I ask companies to ruthlessly/shamelessly follow Apple's successful formula of making full official disclosure of products only when they are convinced of a shipping date. The device MUST ship to customers in a week.

It's largely the media and sites like this which keep bringing up the video. Nokia Never said, indicated or suggested the video was shot using the 920. It was clearly presented as a technology presentation for OIS.

The problem started when Nokia failed to properly communicate this and basically sent out a weird and completely wrong apology which was uncalled for. They should have come out saying 'The video in question is not nor was it presented as being shot using the Lumia 920, it is a video to show the concept of OIS and as such it is completely true to it's intention and there is no misleading or falsified content.' Case closed and move on.

So yes, mistakes were made, but the video was not one of them although in preparing the video they should have cut the final second which was pointless anyway and had the 'offending' shot in it.

As far as the Lumia 820/920 presentation goes, the execution was horrible, but the message was in fact quite good. The problem is that Nokia seems unable to provide straight answers and always seems to need to wiggle it's way around it by saying nothing with a lot of words.

They also fail to mirror how the outside world look sat them and the competition and instead seem to want to communicate how clever they are. There were a number of opportunities during the presentation where they could have placed subtle pokes at iPhone (Better touch, screen PPI, better LTE support, innovate and design around it instead of design and use whatever tech fits the design).

All in all, the guy needed to go, but not because he created or allowed a fake video which he did not. That is all cooked up by sites like Neowhine who keep bringing this false perception up time and time again.

Well the video bring up a second question... Why not use the 920 to film it? No trust placed onto your own product?

I don't think its Nokia fault. The hype for Windows Phone is just not there. It might be increasing not just not enough. Its a good platform but people just don't care much. They just see what is the newest fashion and get it.

And also its stupid to launch a WP8 product without able to tell much about WP8...

tanjiajun_34 said,
Well the video bring up a second question... Why not use the 920 to film it? No trust placed onto your own product?
Because the video is _NOT_ about the Lumia 920, it's about the concept of OIS. Also the 920 hardware was probaly not yet ready at the time the video was shot. Also bear in mind the whole situation was created by an overzealous person assuming something and the 'press' jumping on it as if this guy was reporting fact while he was only guessing and did a very poor job at research. He also seemingly missed the quite obvious and clear announcement that the video was showing OIS as a technology and not the quality of video done with a Lumia 920.

What you can blame Nokia for is that they were unable to spot this and communicate it as such afterwards and instead came out with the horrific 'appology' which was not needed at all.

The video was a teaser to introduce the benefits of OIS technology. A technology hinted to be implemented in new future Nokia Lumia phones. This video was not a commercial for the Lumia 920. At that time the Lumia 920 was not even introduced yet.

All this hypocrit whining about Nokia's "fake commercial" is simply coming from the competition, their shareholders or Nokia shorters.

Nokia was only too polite to excuse themselves for the confusion they apparently created... among all those poor souls who also thought they got wings by drinking RedBull.

Edited by Lina Stein, Oct 6 2012, 12:26pm :

tanjiajun_34 said,
http://www.youtube.com/watch?f..._embedded&v=cimDfEIEiu0
Shows the male filming the female with the 920 plus the "This is Lumia" at the end and you tell us it is not Nokia's intention to make people believe that was a 920 filming capabilities? Not trying to hate the 920. Its the best camera phone without a doubt.

That's not the video they are talking about. The part on the bike is a different video that he's talking about and it didn't say anything about Lumia or the 920 in that one. At the end it says whats next.

Lina Stein said,
The video was a teaser to introduce the benefits of OIS technology. A technology hinted to be implemented in new future Nokia Lumia phones. This video was not a commercial for the Lumia 920. At that time the Lumia 920 was not even introduced yet.

All this hypocrit whining about Nokia's "fake commercial" is simply coming from the competition, their shareholders or Nokia shorters.

Nokia was only too polite to excuse themselves for the confusion they apparently created... among all those poor souls who also thought they got wings by drinking RedBull.


There can have a teaser for a upcoming product too?
Anyway...
http://www.youtube.com/watch?f..._embedded&v=cimDfEIEiu0
Dated Sep 5, 2012. It's the same day of annoucement for the 920 and 820.

stm24 said,

That's not the video they are talking about. The part on the bike is a different video that he's talking about and it didn't say anything about Lumia or the 920 in that one. At the end it says whats next.

Well they fake in the last part as well with 920 in the video.
http://www.neowin.net/news/nok...mia-920-pureview-stills-too

tanjiajun_34 said,
Well the video bring up a second question... Why not use the 920 to film it? No trust placed onto your own product?

Because early prototypes didn't include it. I talked recently to a Microsoft employee from the Windows Phone team... he had a 920 prototype from 4 months ago, but it didn't have the improved optics. He quickly flashed the home screen, then quickly put it away.

This makes me worry to invest in an expensive Nokia phone, what if they go bust after 3 months? No bug fixes and little updates to Nokia Maps which would be quite a disaster after that kind of purchase....

imachip said,
This makes me worry to invest in an expensive Nokia phone, what if they go bust after 3 months? No bug fixes and little updates to Nokia Maps which would be quite a disaster after that kind of purchase....

I'm sure Microsoft will pick up the pieces, well I hope at least.

Nokia is going to be around for quite a while yet. Don't take all the doom and gloom you read at face value. Much is intended for other purposes than reporting the actual state of affairs with Nokia.

Case in point, Nokia considers to sell heir HQ buildings to then lease it back. This is not a desperate move, but a general business practice to cut cost and focus on the core business. Owning and maintaining a huge complex like Nokia HQ is very, VERY expensive and brings with it a lot of overhead. It was also announced to be considered in the Q2 financial report so it's hardly news. But again, it's the half baked journalism by some which makes it look like it's a panic move which it is not.

paulheu said,
Nokia is going to be around for quite a while yet. Don't take all the doom and gloom you read at face value. Much is intended for other purposes than reporting the actual state of affairs with Nokia.

Case in point, Nokia considers to sell heir HQ buildings to then lease it back. This is not a desperate move, but a general business practice to cut cost and focus on the core business. Owning and maintaining a huge complex like Nokia HQ is very, VERY expensive and brings with it a lot of overhead. It was also announced to be considered in the Q2 financial report so it's hardly news. But again, it's the half baked journalism by some which makes it look like it's a panic move which it is not.

Nokia would not be selling their HQ and leasing it back if their bottom line was good. Its a move about cashflow and they have none. Sales are tanking and the share price is tanking. Sales are tanking because almost no one wants a Windows Phone.

Nokia made a huge mistake on Windows Phone and it just may well be the death of the company.

derekaw said,

Nokia would not be selling their HQ and leasing it back if their bottom line was good. Its a move about cashflow and they have none. Sales are tanking and the share price is tanking. Sales are tanking because almost no one wants a Windows Phone.

Nokia made a huge mistake on Windows Phone and it just may well be the death of the company.

Oh please just be quiet.

They do have cashflow, enough of it. Even if smartphones are more popular than S40 and Symbian, they are still selling them well enough. Most of the cash that they are burning trough are R&D costs that the S40 sales can't cover, most of the R&D goes under WP at this point. Nokia-Siemens is also doing well.

Nokia stocks are doing alright in both NYSE and Helsinki, so I have no idea what you are talking about?

Nokias IP's are probably worth more than their current cash on hand so they can always use that as a levrege.

Going with WP was a mistake. That's your opinion not a fact, that the WP7 sales were avrage I do agree but thats mainly because MS rushed it on CE and now can't port WP8 to it.

While we are on the subject of WP and MS, MS is paying Nokia around a billion a year for them to develope better WP phones, Google is paying Android OEM's zip, nada, nul, yeah it was a bad decision I guess.

Apple is paying Nokia on each phone they sell, another cashflow that you said didn't exsist.

Closing down Finlands factories is no news to anyone if you would actually read their Quarter reports but since you can only quote the "Googla finance" site I'm guessing I didn't expect much from that. Finlands avrage salaries start from €1500, Chinese..well around ~€300-400. In current situation of course it's better for them to move to China, like everyone else.

USA market share shows nothing compared to the deal they made with the biggest Chinese operator, China mobile. If they would to be sucsesful there they'll be alright even on that one market alone.

Since I can't edit my last post

By saying stocks are doing well I mean that they are keeping stable for now, not that price wise they are doing well.

Also since Nokia got the deal with the biggest operator in China these factory movings might also have an strategic meaning, altho I don't want to ellaborate more on that as I have nothing to back this up and it just might seem to me as one.

derekaw said,
NOKIA is a train wreak, we are witnessing the death of a once great and iconic company.

Oh that must be why the 920 has such innovation and massive interest. I'm sure it wont sell loads /s

NoClipMode said,

Oh that must be why the 920 has such innovation and massive interest. I'm sure it wont sell loads /s

Massive interest? Other than neowin and several other techie
geek sites, i would say blackberry generates more interest. Improvement with camera is not a game changer, how long wud it take for sony, apple to have a competitive product I wonder...

NoClipMode said,
Oh that must be why the 920 has such innovation and massive interest. I'm sure it wont sell loads /s

Polls on Dutch carrier's Facebook pages say otherwise. Which I think is too bad. Just because tech sites are enthusiastic over the Nokia Lumia 920 doesn't mean people on the streets are too.

derekaw said,
NOKIA is a train wreak, we are witnessing the death of a once great and iconic company.

It takes more than just 1 or 2 products that sell well, it takes cash flow.

derekaw said,
NOKIA is a train wreak, we are witnessing the death of a once great and iconic company.

In my opinion they made wrong decisions. first they announced their partnership with microsoft too early, then they released and advertised heavily on a phone (Lumia 900) that they knew will not last long and will not be upgraded. They tricked and lured consumers with ads such as "Beta test is over" and ... and now they are expecting that after all those mess this would sell. well... they should think twice. besides in my opinion they are still suffering of industrial design creativity and hardware awesomeness on their phone when apple making custom chip and android is doing quad-core. they must try harder to open a door for themselves otherwise death is inevitable.

the 920 it hasn't even been released yet, I'm sure it will blow the socks off a lot of people and sell billions.

The only trainwreck I see is all the disenchanted apple iphone users throwing them out and buying a Nokia instead.

derekaw said,
NOKIA is a train wreak, we are witnessing the death of a once great and iconic company.

Had you read and comprehended the article, it should be more clear that the company has realized that they maybe made a marketing mistake and are taking steps to correct it. Rather quickly too if you ask me. Doesn't strike me as a train wreck. Had they not done anything and kept on going with a broken vehicle then I would have definitely used the term train wreck myself, however, this doesn't seem to be the case here.