Nook eReader selling well, says Barnes and Noble

The Nook eReader has started to become a serious competitor to Amazon's Kindle device. Today Barnes and Noble announced that for the company's last fiscal quarter that ended on July 30 its combined Nook business, which includes sales of the eReader along with sales of digital content for the Nook and accessories, had a 140 percent sales increase and brought in revenues of $277 million. Barnes and Noble did not mention specific unit sales numbers of the Nook eReader in its press release.

William Lynch, Barnes and Noble's chief executive officer, said of its Nook division, "The company is encouraged by the progress achieved against our strategy and believes in our plan to continue to appropriately invest in the massive digital opportunity ... " The company predicted that for its current fiscal year, revenues from its overall Nook business will increase to $1.8 billion compared to $880 million from the year before and just $123 million two years ago.

Barnes and Noble currently sells the Nook Color, based on Google's Android operating system, for $249. Its regular black and white eInk Nook sells for $139. Both products have apparently made inroads in Amazon's Kindle business. IDC reported back in July that the Nook device outsold the Kindle in the first quarter of 2011. However, Amazon may be planning to strike back later this fall when it is expected to launch new versions of the Kindle eReader alongside the launch of its long awaited Android based tablet device.

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9 Comments

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I am very glad i got mine (Original 3G version) as there are no longer any Book Stores in my town closest one is 40 or so miles away

it's so popular because most SMART people buy it for its relatively cheap price then hack it to have fully functional android on it

then they put the kindle app on it

Brando212 said,
it's so popular because most SMART people buy it for its relatively cheap price then hack it to have fully functional android on it

then they put the kindle app on it

That's what I've been saying on another topic but people are too stubborn to listen.

But aside from that, the device is really nice on it's on. You really don't need to buy books. The borrowing feature is great especially if you live in a major city that has lots of books. For example, NYC has three major libraries (NPL which covers Manhattan, Bronx, Staten Island; Brooklyn; and Queens) that is open to all NYC residents for the borrowing feature.

So you have lots of choices.

KingCrimson said,
Nonsense. Another tablet manufacturer that won't announce actual units sold.

Well, unlike other manufacturers, we know B&N is doing well. The Nook Color is *very* popular, and has a very lively community.

KingCrimson said,
Nonsense. Another tablet manufacturer that won't announce actual units sold.
Analysts believe that the Nook Color is selling really well, in millions actually. But B&N won't mention sales figure because they are a relatively small company, and have no tech background whatsoever. And their e-readers business was arguably an experimental program. They don't want to give details, because they want their massive competitors to know as less as possible, about them.

Sony and Amazon are really big, burly corporations. B&N in comparison, is a nobody.

KingCrimson said,
Nonsense. Another tablet manufacturer that won't announce actual units sold.

Nook Color is most popular with women.